766625 - Mobile 1-off Email Design July 2012

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

Hi design team,

We need to create an email design for our mobile 1-off email campaign. The email will be sent to multiple groups at different times, but the design will remain the same. 

Because it looked so awesome, Winston would like to use the same guidelines for the design that we did for the FF13 announcement, found in Bug 755363 - all of the examples are found there. Of course, the difference will be the mobile imagery with the native UI.

The copy for the email was written by Matej, and can be found here

https://docs.google.com/document/d/1aHnPZHSq31PhKoVSViWbOZ_qOrFxt2TNVXwbFxOlERw/edit

We were hoping to have the design finalized by July 5, please. Let me know if that's not a possibility. 

Thanks
~C

Comment 1

[Winston Bowden]

tara - any update here?

Comment 2

[Carmen]

Copy: https://docs.google.com/document/d/1aHnPZHSq31PhKoVSViWbOZ_qOrFxt2TNVXwbFxOlERw/edit

Page 1

Comment 3

[Carmen]

Still need by this week - we can move to the 6th.

Comment 4

[Tara (musingt)]

Ty can you use the template your created before and help us knock this out please? 
cc-ing Lee in case he needs to share any Android graphics he produced lately.

Comment 5

[Jessilyn Davis]

Hey - I wanted to check in on this and make sure we're on track to have this done today.

Thanks!

Jess

Comment 6

[Winston Bowden]

Hey guys - sorry to press - can we get an update here?

Comment 7

[Ty Flanagan]

Hey guys,

Im working on this atm. Will have something to share soon.

Comment 8

[Ty Flanagan]

Attachment: FFx for Android Intro Email - GA

Comment 9

[Ty Flanagan]

Attachment: FFx for Android Intro Email - Aurora/Beta Users

Comment 10

[John Slater]

Good stuff!

Comment 11

[Winston Bowden]

This is beautiful.  Will sync up with Jess and provide feedback - but looks brilliant.

Comment 12

[Winston Bowden]

The only thing I see immediately is I'd like the download button to be above the fold.  Can we place that near the top?  We see a much higher CTR the higher we place the download button.

Comment 13

[Ty Flanagan]

Good point! Ill place the Download button below the Headline copy

Comment 14

[Ty Flanagan]

Attachment: FFx for Android Intro Email - GA - Revised

Comment 15

[Winston Bowden]

Good to go.  Thanks, Ty.  Killed this one.  Looks awesome.

Comment 16

[Ty Flanagan]

Attachment: FFx for Android Intro Email - Aurora/Beta Users - Revised

Moving the DOWNLOAD button under the copy as we did for the GA email just didnt do the layout much justice. Since we replaced the single line of copy under the headline with three lines of copy, it created a disconnect with the main content visuals and copy. I had to compensate with adjusting the layout a bit to streamline the flow of the communication.

Comment 17

[Ty Flanagan]

Attachment: FFx for Android Intro Email - Aurora/Beta Users - Revised (optional)

Here is a version that matches the GA layout.