782462 - [Fx15] New copy headline for landing page

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Forrest]

Attachment: Mockup

With Firefox 15 we're leaner than ever. Read about our memory improvements here: https://hacks.mozilla.org/2012/07/firefox-15-optimizing-memory/

It will specifically accompany this email copy: 

"If you keep Firefox running for long stretches at a time or if you have a lot of add-ons installed, you might notice some significant memory improvements in our latest version for desktop. That means increased performance, more responsiveness and happier users — and we like happy users. <a>Download it now</a> and see for yourself."

See copy direction (rough) in mockup attached. 

Just looking to change the headline. 

Would be great to have in next couple of days.

Comment 1

[Matej Novak [:matej]]

Below are some headlines options. As for the copy, is that final? I'm not sure it's as clear as it could be regarding the user benefit. Also not sure about the "kick more ass" part (even though I love it). What do you think?


Firefox keeps going (and going)

Can your Firefox keep up with you?

Improved memory, improved performance

Get happy with improved performance

Less memory, more performance

Comment 2

[Laura Forrest]

"kick ass" was meant to be copy direction only, sorry I didn't specify. Also, by "headline" I did mean the whole upper text blurb, not just the headline - again sorry for not being specific enough. 

Let's use "Improved memory, improved performance" as the headline. 

What we need now from Matej: supporting copy where the current kick ass copy is now.  

Thanks!

Comment 3

[Matej Novak [:matej]]

Will this page have some kind of interactive element like the speed page did? If so, the copy below works. If not, I can tweak the last line to more of a download CTA.


Improved memory, improved performance

Our latest version features memory improvements that can make Firefox faster, smoother and more responsive. See if your browser is performing at its best.

Comment 4

[Laura Forrest]

Perfect - thanks!