784163 - Snippet for launch of Firefox Affiliates Facebook Application

Status: RESOLVED FIXED

(Snippets :: Campaign, task)

Description

[Chelsea Novak [:chelsea]]

We're launching the Firefox Affiliates Facebook application at the beginning of September. The current go-live date is September 4. 

It would be great if we could get a snippet for early to mid-September for this. We are launching in the following locales: Zh-TW, DE, ES, FR, PL and Pt-BR.

Can we get a snippet to invite users to install the application and start sharing Firefox with their Facebook friends?

Matej - Here is the information you'll need for the copy: 
App name - Firefox Affiliates Facebook app
App summary - This app makes it possible for Facebook users to post Affiliate buttons to their profiles, as well as directly invite other Facebook users to download Firefox desktop and Firefox for Android. Users who get a lot of clicks on their banners may be featured in a Firefox ad (with their permission of course) or get Firefox gear. Current users of Firefox Affiliates can link to their affiliates.mozilla.org account to get additional credit for clicks on Facebook. 
CTA - install the app, share Firefox with your friends from your Facebook profile

Let me know if you need more info. The deadline will depend on when we get into the snippet schedule.

Comment 1

[Winston Bowden]

Thanks, Chelsea.  We could do something briefly from 9/5 - 9/8.  We have an Android takeover after that.  But that should be brief.  We could then get it running again around 9/15.

Comment 2

[Matej Novak [:matej]]

Here are some options for this:


From Facebook to Firefox. Install the new Affiliates app and start sharing Firefox with your friends.

Share Firefox and you could be featured in an ad. Get started with the new Firefox Affiliates Facebook app.

The Firefox Affiliates Facebook app makes it easy to share Firefox with your friends. Install it today.

Sharing feels great. Install the new Firefox Affiliates Facebook app and start sharing today.

Get the Firefox Affiliates Facebook app, get clicks, get gear. Get started today.

Comment 3

[Chelsea Novak [:chelsea]]

These are my favourites:

-From Facebook to Firefox. Install the new Affiliates app and start sharing Firefox with your friends. 
 
-Sharing feels great. Install the new Firefox Affiliates Facebook app and start sharing today.

-Get the Firefox Affiliates Facebook app, get clicks, get gear. Get started today.

Comment 4

[Chelsea Novak [:chelsea]]

Just an update, we won't be launching until tomorrow at the very soonest (most likely the 6th). Does it make sense to run a snippet for two days? (I hope so :))

Also, Winston, do you need artwork?

Comment 5

[Chelsea Novak [:chelsea]]

Attachment: Snippet artwork

Perhaps this would work?

Comment 6

[Winston Bowden]

Hi Chelsea.  I can schedule this and keep it up the 7th - 9th.  Just makes sure to ping me so I can take it out of que if we don't go live on 9/6.

Comment 7

[Chelsea Novak [:chelsea]]

Will do! Thanks!

Comment 8

[Winston Bowden]

Need one more thing - what's the link we'll be directing them to?  Also - is there a localization bug?  If not, we'll need to roll with en only for this first pass but we can run more later in the month... around 9/18.

Comment 9

[Chelsea Novak [:chelsea]]

http://apps.facebook.com/fxaffiliates/ is the link.

We'll be launching in En-US, ES, DE, FR, NL, SQ and Zh-TW. Getting it in all those locales for the second pass is great. Which component should i file the l10n bug in?

Comment 10

[Winston Bowden]

We'll be able to run EN this week Wed-Saturday.  Just filed a localization bug for  other locales.  We'll post those as they come in.

Comment 11

[Winston Bowden]

Pushing this live today in EN.  We'll run until Sunday night.  We'll push back up next Wed-Saturday.

Comment 12

[Chelsea Novak [:chelsea]]

Awesome. Thank you.

Comment 13

[Chelsea Novak [:chelsea]]

This ran like a charm. Thanks all.