806636 - [Social APICampaign] hero image - mac OS and windows

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Tara (musingt)]

In the absence of a campaign and visual ID for social API - facebook messenger for Firefox - we'll need to come up with a few visuals to help us showcase this feature in our various channels. More information to come, but a few things to consider:

* We may or may not be able to use the FB messenger icon.  We won't rely on this heavily but will need to find a clever way of potentially weaving it into our creative so that there is a connection between our promos and the landing page to turn this on. https://www.facebook.com/about/messenger-for-firefox

* We can take inspiration from past work and hack together a fun mockup of the feature in action - perhaps similar to what facebook has featured on their own landing page but we'd plug in fun and more colorful content that is also aligned with our brand. This is similar to the curly campaign hacks we did: http://www.flickr.com/photos/musingt/sets/72157626548526818/

* we're not planning on creating a logo for this feature but we'll need a hero image to help us communicate the benefits for various launch related promos, across channels.

Comment 1

[Laura Forrest]

Here's some product info:

Headline: Keep up with friends wherever you go on the web.

1. Chat while you browse
Stay connected without having to click away.

2. Get notified right away
See new comments, photo tags and other stuff instantly

Hero Image:
LoFo -> please provide guidance on what pages we can show in the browser.

Watching a video would be nice. Ideas:
- Firefox Live, cute pandas on YouTube!
- A soccer game -- let's just blur out any company names so it stays "generic" but the "I'm watching a soccer game with my friend" comes across -- we will need to get creative here!
- Etsy shopping together
- AirBNB -- Paris apartment hunting

I'm open to other creative ideas! I'd also love to sprinkle a couple of different use cases across channels, so that users going through this flow are exposed to similar, but different clever use cases.

Comment 2

[Ty Flanagan]

PSD for the Windows version of the Hero Graphic. An OS X version will be provided today or tomorrow (for the features page, and/or other pages which do OS sniffing)

Windows:
https://www.dropbox.com/s/3lwr8pd2cuzehko/SocialAPI_Herographic_wSizes.zip

Comment 3

[Tara (musingt)]

PSDs from TY:

https://www.dropbox.com/s/wu8147i2aj5tqhi/SocialAPI_Pages_wOS_X_updatedHeros.zip

This bug is closed - THANKS.