807737 - [Social APICampaign] product video script

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Tara (musingt)]

LoFo I'm filing this to help track different elements.  If you want you can take this one on basecamp... up to you.  

Matej, we're creating a product video to support the launch and LoFo is drafting a script (with discussion on basecamp). We'll need your help to massage and finesse this into something amazing :)

Comment 1

[Laura Forrest]

Here's the script: https://etherpad.mozilla.org/MessengerScript

Creative Direction:
As explained in Basecamp thread (https://basecamp.com/1897137/projects/1351525-social-api/messages/5730511-product-video) I'm looking for a straightforward product demo that shows what this feature can do. However, it would be nice if the demo can have some elements of "fun" in order to bring it to life more. 

Maybe you have better creative ideas on what use cases to involve, or how to bring it to life using motion, quick cuts, or other visual treatments. 

A user who views this should feel like they're learning about the feature, and be able to relate to the human, practical, and compelling use cases involved.  
 
Let me know if you need any more creative direction, or product information!

Comment 2

[Laura Forrest]

Matej -- Take a look and feel free to tweak of finesse, and then let's send this over to Facebook.

Comment 3

[Laura Forrest]

Hey Matej -- So Rainer can get a sense of the project timeline, when do you think the copy can be finalized on this script? Perhaps by Wed of this week, 11/7?

Comment 4

[Matej Novak [:matej]]

(In reply to Laura Forrest from comment #3)
> Hey Matej -- So Rainer can get a sense of the project timeline, when do you
> think the copy can be finalized on this script? Perhaps by Wed of this week,
> 11/7?

Definitely by Wednesday, hopefully sooner. I'd actually like to get this out of the way on Monday. I'll keep you posted.

Comment 5

[Matej Novak [:matej]]

Bam: http://cl.ly/image/3w3q2G1i3v43