Closed Bug 810123 Opened 12 years ago Closed 12 years ago

[Social APICampaign] generic promo graphic - blogs, emails, etc.

Categories

(Marketing :: Design, task)

x86
macOS
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: tshahian, Assigned: jboriss)

References

(Blocks 1 open bug)

Details

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(11 files)

      No description provided.
Assignee: tshahian → mternoway
Blocks: 805242
Blocks: 810351
Summary: [Social APICampaign] graphic for moz.blog announcement → [Social APICampaign] generic promo graphic - blogs, emails, etc.
Lee has done a few promo graphics that can be used for the moz.blog announcement post, and elsewhere.  Please review the attachments and let us know if there is anything missing.  There are 3 options.
version 1
version 2
version 3
Linking to the PSD here, in case anyone needs it:
http://cl.ly/3m1D400b3h05
* PLEASE DISREGARD COMMENTS 2 THROUGH 4 - I need to make a small revision.
Linking final PSD and revised graphics here: http://cl.ly/2P1K3g190t3B

- these supercede comments 2-4
- assets are 620 x 350 px
THANKS! closing.
Status: NEW → RESOLVED
Closed: 12 years ago
Resolution: --- → FIXED
These look awesome! For press, we will also need the full screenshot to embed in blog posts. I think graphic 2 shows chat and the jewels and the sidebar well so is it possible to get get a high resolution and web version of that screenshot? 

We will put both the promotional graphic and screenshot on the press center.
Status: RESOLVED → REOPENED
Resolution: FIXED → ---
Thanks Erica!  we do have that screenshot (which we've referred to as the 'hero' image) in a separate bug and will be able to share that as well.  I'll ask Lee or Ty if he can help with that.  

Fwiw, I don't think these graphics will be print-ready.  So, definitely not 300 dpi level but should work if it's not blown up too big.
Assignee: mternoway → ltom
Ill have something readied in the AM for you Erica :)
you rock, thank you.
Assignee: ltom → tyronflanagan
Ty- You do rock as Tara states, and I'm honored you still work with me after that graph that we won't talk about ever again ;)
Handing this to Lee - Lee thank you very much.
Assignee: tyronflanagan → ltom
back to Ty... sorry.
Assignee: ltom → tyronflanagan
Erica, do you still need the requested screenshot in comment #9 for next week? I'm assuming not - please confirm.
We do still need the screenshot for the blog post
Ok, can you confirm what this screenshot is though?  The one I was going to offer was the hero shot that was a core element to all the different creative we produced for the bigger marketing push which has now been dialed back / pushed back.  I would prefer that we don't use that here if we're not releasing all the assets along with it
(In reply to Tara (musingt) from comment #18)
> Ok, can you confirm what this screenshot is though?  The one I was going to
> offer was the hero shot that was a core element to all the different
> creative we produced for the bigger marketing push which has now been dialed
> back / pushed back.  I would prefer that we don't use that here if we're not
> releasing all the assets along with it

Erica -- I'll defer to your preference. Here's my two cents:

I'm fine with PR using the basic Etsy screenshot stripped down with otherwise no marketing messaging/enhancements. 

From the PMM perspective I support using that basic screenshot as a option since I don't think using it in the press now will diminish its ability to convert our users once it is launched more widely.
Thanks LoFo.

The reality is that the Etsy screenshot was our hero and it's not a mere stripped down version of the image we had produced... it *is* the image we spent hours and hours on to craft for purposes of a bigger launch.


Erica, how about we use the same screenshot we had used before the the newsletter? I sent it to your inbox. and will attach shortly.

Sorry to be a pest, but I really would hate to use this hero shot that we spent so much time on in such an isolated (if not diminished) capacity when it was meant for something much bigger. 

I think the above screenshot would suffice and it has already been approved by facebook.

Erica wdyt?
we can also offer an alt version of the hero, perhaps cropped or presented some other way.  I'm speaking with Ty.... stay tuned.
Ok, I spoke to Ty as well.

My understanding is that we're not making a marketing push for this feature on Tuesday, although we will have some PR efforts around it.

The Etsy image we produced is not a mere screenshot - it was a custom crafted image with many hours of work behind it - it was built for a larger campaign and, again, is the hero element of that campaign.  I'm not entirely sure what the scope of the blog post is, but If this image is isolated from the campaign and presented in this way, it will really lose it's value and be less exciting once we do choose to go live with it. 

So, my recommendation is to use the attached image (screenshot with soccer game) or create a similar screenshot that is not our Etsy hero for purposes of Tuesday's blog post.
This is the exact same screenshot as we used in beta - we need something different than what we used here: https://blog.mozilla.org/futurereleases/2012/10/22/help-us-test-the-social-api-with-facebook-messenger-for-firefox/

I requested in beta and someone was working on it, but all I need are (ideally) two different screenshots (can be on Mozilla properties) showing the social functionality. Because of privacy concerns, it's really hard for any press to make screenshots to use in their stories.
Thanks Erica.  So then lets create a new screenshot.

Who created the one that you pointed to? Can't we have the same person produce 2 alt versions of the screenshot - and have them be, as you suggested, on our own properties? If it's a basic screenshot then I don't think we need a design bug for it. Unless I'm misunderstanding.
Laura - who did you have helping us before and how can we best get this done now?
(In reply to Erica Jostedt from comment #26)
> Laura - who did you have helping us before and how can we best get this done
> now?

Boriss created that first screenshot. She also created a different version at that time that includes a feature we're not shipping with, so that's not an option. The Etsy example originally created for this purpose also isn't an option since Pete want's that to wait for the consumer campaign. This is why we need a new asset at the last minute. 

I'm assigning this bug to Boriss to help create a different version of the "watching a Soccer game screenshot."

Creative Direction for Boriss:
We'd love your help here to design a similar chat example to the original one you created. 

-Please show the "State of Mozilla" landing page here: http://www.mozilla.org/en-US/foundation/annualreport/2011/ 
- Please show two people chatting about the State of Mozilla 
- Perhaps they're having a conversation about how to get involved with Mozilla
- Please make sure all information is privacy protecting, and use fake accounts, just like your original version did. 
- Please post to this bug when you're done

Timing: Erica -- when do you need this by? Please let Boriss know. 

Thanks for this last minute help!
Assignee: tyronflanagan → jboriss
Thanks Boriss!

Please remove the "Like" icon from the URL bar since it's been removed from the product.
Adding another version in response to feedback.  Changes are:

- Report says 2012 instead of 2011
- Community photos rather than text displayed
- Blanked out Google favicon and name from search bar
This version:
- No Like button in toolbar
- Back to 2011 annual report in title and in URL bar
I've just submitted the graphic in Comment 35 to FB Brand Permissions via case BPR492428.

Erica -- please let your PR contact know and they can either give us their blessing or help expedite its approval.
Perfect- thank you!!
Status: REOPENED → RESOLVED
Closed: 12 years ago12 years ago
Resolution: --- → FIXED
Erica do you no longer need the screenshot that was meant for the consumer facing campaign? If not, we can keep this closed.  If you do - we need to reopen...
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