819581 - Engagement 2012 in Review - Video Spot

Status: RESOLVED WONTFIX

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

Copy for a 60 - 90 second video spot highlighting Engagement efforts in 2012 and how they contributed Mozilla's 2012 success. Ends with a forward-looking statement about how we're going to rock it in 2013, thanks, in part, to our Engagement 2012 ramp-up.

Comment 1

[Matej Novak [:matej]]

Here's the script I came up with based on Rainer's first version. The times indicated are all based on the current edit, so they may change. I'm also adding the scene or scenes that the supers are referencing (this would also work as a voiceover, but that would probably be harder to execute at this point).


0:02 (title screen) — Engagement in 2012

0:12 (Crowdrise) — This year we spread the love

0:27 (style guide, TED) — and the word

0:44 (MozCamps) — We mobilized Mozillians

1:03 (Sandstone) — Gave mozilla.org a makeover

1:18 (Android video) — Brought Firefox to more people

1:31 (international media and campaigns) — in more places

1:48 (MWC, B2G) — and in more ways

1:59 (MWC stats) — than ever before

2:02 (outro screen 1) — And we'll keep rolling on

2:04 (outro screen 2) — to more awesomeness in 2013

Comment 2

[Lizz Noonan - she/her (:lizzn)]

This project didn't see the light of day and never will :(