830465 - [mwc2013] update Android features page with new design & copy

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[John Slater]

Another bug to update some existing content for MWC...this time on the Android features page.

There's more detail at bug 829011, but my notes (based on Sam's input) break down the needs like this:

Overview:
Update copy to include features that will be highlighted and discussed at MWC. Also, update graphic to include tablet.

Main message we want to convey:
That Firefox for Android is a fast, smart, and safe mobile browser available on both android phones and tablets

Recommended or required imagery:
Update graphic to include a tablet

Specific updates:
- update Graphic to include tablet
- update messaging to reflect new features
- fast section
        “Get to the web quickly with speedy start up and page load times”
        Type less, browse more, and get to the web quickly with the <awesome bar> and <awesome screen>.
            Awesome bar/screen link = http://bit.ly/VuAyD5
        Easy-to-use <tabs> let you browse multiple sites at once, simply and easily.
            Tabs Link=http://bit.ly/VuAyD5
- smart section
        “Experience the unlimited possibilities of the mobile web with full support for HTML5 and WebAPIs”
            HTML5 Link= http://mzl.la/VuCg7n
        “<Sync> your desktop history, bookmarks and passwords to all your devices for a painless browsing experience on mobile.
            Sync link: http://bit.ly/VuBvLr
        “Power your mobile device with great applications form <Firefox Marketplace>.
        “Personalize features and functionality with <add-ons>.
            Add-on Link=http://bit.ly/VuBmrw
- safe section
        Enjoy the latest in security settings to easily customize settings for passwords, private data, cookies, and more.
            Privacy Link = http://bit.ly/VuCwTO 
        Control what you share on the web with features like <Do Not Track>
            DNT Link= http://bit.ly/VuBKq5
        Firefox’s Phishing and Malware protection warns you when you encounter fraudulent websites
            Link = http://bit.ly/VuCOu2

Sorry that the formatting is weird here...might be best to check out the original at https://docs.google.com/a/mozilla.com/document/d/1OeQWSdi9kkjfopNG45VsgdetRIA-ZD-Dmrm8KXm3RHI/edit.

Jen, can you provide any updates on timing? My assumption is that this would be due after the new content is created.

Comment 1

[Jennifer Bertsch [:jbertsch]]

My guess is that Web Prod can work on this bug between Feb 5 and 22, but I'll let Mike provide a more definitive answer.

Comment 2

[Lee Tom]

Attachment: Firefox Mobile Features - update for MWC

Hi all, 
Here's the latest mock up that's been routed via email threads. 

Notables:
- no tablet graphic will be added
- there will possibly be a new screenshot update to the phone graphic (TBD)
- updated background (no pinstripes)
- updated font styles (Open Sans) 

I can post PSD to the implementation bug as soon as I get the go ahead. Thanks!

Comment 3

[Jennifer Bertsch [:jbertsch]]

I met with Sam today and he says this is good to go.  Closing.

Lee - please post the psd to the implementation bug.  Thanks!

Comment 4

[Lee Tom]

Hi Jennifer - here's the PSD for this updated Android Features page:
http://cl.ly/2Q0X1q140p1a

I don't have the implementation bug #. Can you please post this there? Thanks! L

Comment 5

[Jennifer Bertsch [:jbertsch]]

Thanks, Lee!  I updated bug 829011 with the link.