a/b test positioning of products on start page

RESOLVED FIXED in 2013Q1

Status

support.mozilla.org
Knowledge Base Software
P3
normal
RESOLVED FIXED
5 years ago
5 years ago

People

(Reporter: atopal, Assigned: rrosario)

Tracking

unspecified
2013Q1

Firefox Tracking Flags

(Not tracked)

Details

(Whiteboard: u=user c=wiki p=1 s=2013.5)

(Reporter)

Description

5 years ago
We want to know if people can distinguish Firefox for Desktop, for Android, and Firefox OS even though they are using the same icon, and choose the right product on the start page. If they can, then changing the position of the products should have no effect on click throughs, if they can't there should be a pattern (like people clicking whatever is first in the list)

If it turns out that they can't distinguish those products, we need to work with marketing and creative to find a solution to the problem of similar names and identical icons.

For the first test, let's swap the position of Firefox for Desktop and Firefox for Android.
(Assignee)

Comment 1

5 years ago
This seems like simple A/B test. See Bug 830753 for reference. That one was 2pts because we didn't know what we were doing back then.

For this, we need Ibai to create the content experiment in google analytics for us.
Whiteboard: u=user c=wiki p= s=2013.5 → u=user c=wiki p=1 s=2013.5

Comment 2

5 years ago
We need to define what's the goal of this. Is the amount of clicks to desktop? 

After that, I need the URL to the variation/s and I can generate the experiment.
(Assignee)

Comment 3

5 years ago
(In reply to Ibai Garcia [:ibai] from comment #2)
> After that, I need the URL to the variation/s and I can generate the
> experiment.

Currently, https://support.mozilla.org/en-US/products shows:
Fx - Android - FxOS - Thunderbird

How about we add https://support.mozilla.org/en-US/products?b that shows:
Android - Fx - FxOS - Thunderbird

Is that enough or do we need more combinations?

Comment 4

5 years ago
We can make it work with it!

I'll put together the experiment and share the code this afternoon.
(Assignee)

Updated

5 years ago
Assignee: nobody → rrosario
(Assignee)

Comment 8

5 years ago
Deployed to prod now.
Status: NEW → RESOLVED
Last Resolved: 5 years ago
Resolution: --- → FIXED

Comment 9

5 years ago
And the experiment is active.
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