Team t-shirts for Web Productions team

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
5 years ago
5 years ago

People

(Reporter: cmore, Assigned: MT)

Tracking

Details

Attachments

(4 attachments, 2 obsolete attachments)

(Reporter)

Description

5 years ago
We have a team offsite in Toronto April 15-19 2013.

We would like to have t-shirts made for our team. 

I'm thinking something like this:

https://bug784740.bugzilla.mozilla.org/attachment.cgi?id=669990

These are the modification ideas.

Instead of a squirrel, we are thinking something like an 8-bit robot or Honey Badger. On the back, it should say Web Productions instead of Webtools.

Is this timeline even possible?

Comment 1

5 years ago
Thanks Chris. Am assigning this to Matt, who did the other shirt. Timeline should be fine...I'll suggest a due date of 3/18, which should be plenty of time to get the shirts printed and shipped to Toronto.

Do you have any preference as to the shirt color?
Assignee: tshahian → mternoway
(Reporter)

Comment 2

5 years ago
The color would probably depend on the colors on the front. Probably yellow, orange, or blue. I think the Firefox logo palette is burned into my brain. :)

Comment 3

5 years ago
Got it. Re: colors, Matt, it would be great if you could present a few options based on whatever you think works well with the design.

Updated

5 years ago
Status: NEW → ASSIGNED
(Assignee)

Comment 4

5 years ago
Hi guys,

I'm leaning towards the 8bit robot, I think this would make a great tshirt! Something simple, perhaps isometric looking.  If there are any other things that you feel might help enhance the robot...maybe if it is holding something or saying something?

With regards to the t-shirt colour, usually going with a reduced palette will allow us to have it work with a few colour options...as long as the their is nice contrast it should work well....I like working with the firefox palette, so I think there are plenty of colour combos that will work well with that.

Hoping to have something to post here soon!

Cheers,
Matt

Comment 5

5 years ago
+1 for the robot!

(I might have a creative team t-shirt available if anyone wants to make a trade for one of these.)
(Reporter)

Comment 6

5 years ago
+1 to robot.

As for what the robot is saying or doing. I like the "ship it" like on the squirrel t-shirt, but maybe in a mainframe computer like font.
(Assignee)

Comment 7

5 years ago
Created attachment 724097 [details]
webProductions_8bitRobot
(Assignee)

Comment 8

5 years ago
Created attachment 724099 [details]
webProductionsTeam_tshirt

Hi guys, 
I've attached two slight variations of each other, using Firefox blue and orange as the tshirt colour.  Let me know what you think!

Thanks,
Matt
(Reporter)

Comment 9

5 years ago
Where will it say Mozilla or www.mozilla.org on the back?
(Reporter)

Comment 10

5 years ago
Ben/Slater: What do you think? The ship it doesn't go as well as the squirrel.

Comment 11

5 years ago
Agree the robot does not feel as mozilla as the squirrel. I am happy to defer to J Slater on this.

I would prefer to have the URL, I thought the concept worked well on the webdev shirts.

Comment 12

5 years ago
A few quick thoughts from me:
- it's your shirt, but I personally vote for the robot. We've already done a squirrel shirt, so I'd think you guys should have something unique.
- re: robot styling, I like the general 8-bit direction but am not sure we're totally there yet. We've used this robot character in the past - http://tinyurl.com/d5u4cof- maybe update him with a more 8-bit look?
- maybe a different tagline besides Ship It? again, for differentiation.
- +1 for the URL on the back. I also think the current artwork is too back on the back. Maybe go even more retro computer with the font too.

How does all that sound?
(Reporter)

Comment 13

5 years ago
Yeah. Let's stick with the robot, but maybe a different robot overall. That 8-bit one just doesn't feel like Mozilla.

Agree on the the "ship it" not working that well either. Hmmm.

Ben: maybe something about Bedrock? Maybe some g33k sp33k words?

Comment 14

5 years ago
+1 the retro robot we have used before and making him 8-bit

For tagline, it's hard to think of something simple that reflects what we do. I don't like geek speak.. in general :)

What if the theme/wording was about the offsite event?

The robot could be holding a Canadian flag, standing on our offsite date. Or could be standing on the words 'O, Canada! WebProd Offsite 2013'

Comment 15

5 years ago
...or wearing a mounty hat.

Comment 16

5 years ago
Hey Ben & Chris - could I ask you to collaborate offline (or at least out of the bug) and then present the official direction here when you have it?

I'd be happy to help too, but my sense is that, as a Web Prod project, you guys are on top of this. Most of my thoughts are in comment #12 already if you want to consider them.

Comment 17

5 years ago
Plan B: how about Matt works up an 8-bit version of that Mozilla robot while you all resolve the other details?

Comment 18

5 years ago
John, yes to both comments.
(Assignee)

Comment 19

5 years ago
Created attachment 725062 [details]
webProductions_8bitRobot_v2

Hi guys, 
Based on the feedback, I've worked out a simplified 8-bit retro Mozilla robot. Placed the robot on 3 potential t-shirt colours...Thought since this has to have a Canadian connection maybe it's something more subtle like using red for the t-shirt colour, or less subtle place the robot on the flag?

Matt

Comment 20

5 years ago
Thanks Matt. I like the direction. It's not my shirt, but personally I don't think we need to put too much into the Canadian connection...my understanding is that this shirt represents the WebProd team as a whole, not just the specific event, so I think keeping it location-neutral is the best way to give it more lasting value.
(Reporter)

Comment 21

5 years ago
MT: I like the new robot. What do you think about some 8-bit flames or smoke coming out of the bottom as if he is launching off? No Canadian flag or location specific info.

Does that color robot only look right on primary red/blue/black shirts?

Can you do a new design for the back that has www.mozilla.org URL?
(Assignee)

Comment 22

5 years ago
Hi Chris, 

Glad you're liking it.  I think some flames from the bottom would be a nice touch.  Since the robot has a white stroke around it, it can pretty much sit on any colour tshirt.  No problem putting the URL on the back.  Do we still want to go with some kind of an 8-bit style font for that?  Also will there be any other text to go along with the robot on the front?

Thanks,
Matt
(Reporter)

Comment 23

5 years ago
I think the 8-bit font on the back may be too much now. I like the design of the back of the squirrel t-shirt. Instead of just "Mozilla" at the top, put www.mozilla.org.
(Assignee)

Comment 24

5 years ago
Created attachment 725627 [details]
webProductionsTeam_tshirt_v2

Here is what the robot with launch flames looks like on blue and red tees....as mentioned before, since the their is a white stroke we can pick multiple colours for this to work on.  On the back side I have gone with Open sans font for 'Web Productions Team'

Comment 25

5 years ago
Thanks Matt. I think we need to simplify the back quite a bit...would recommend using Open Sans for all of mozilla.org (rather than appending the wordmark with '.org' text) and making Web Productions Team smaller than it is is now. It currently looks a little horsey to me.

Chris, could we just say Web Productions rather than Web Productions Team?
(Reporter)

Comment 26

5 years ago
Yes, drop "team"
(Assignee)

Comment 27

5 years ago
Created attachment 725638 [details]
webProductionsTeam_tshirt_v2

I think this version looks much cleaner.
Attachment #725627 - Attachment is obsolete: true

Comment 28

5 years ago
Thanks Matt. Definitely looking better...I still think Web Productions could be smaller though.

Chris/Ben - wdyt?
(Reporter)

Comment 29

5 years ago
Yeah, what if the team name font size was a bit smaller and a little heavier weight?
(Reporter)

Comment 30

5 years ago
I almost feel there should be something else on the front. What if the robot had the Firefox logo in 8-bit on its chest? Too much?

Comment 31

5 years ago
As the designated logo guy on this thread I have to give a thumbs down to an 8-bit logo here...probably too much, and it wouldn't be a great visual representation of the brand either. 

Chris, can you articulate what you feel like is missing from the front? Less in specific terms, but more in the sense of what you're trying to communicate.

Also, with that in mind, we should plan on making this our last round of feedback for Matt. Would recommend that we channel feedback through one point of contact (Ben? Chris?) outside the bug, and then we can relay it back to Matt early next week. Sound ok? Any volunteers?
(Reporter)

Comment 32

5 years ago
I agree on the logo and I appreciate your opinion. no logo. :)

Yes, this will be the final round and then let's lock it in. I'm fine with what we have outside of just making Web Productions smaller and a bit heavier. 

My only concern is what if someone looks at the front of the t-shirt and says "What does it mean?". I may not have a quick answer for them. The squirrel was at least saying "Ship it!" and us Web people knows exactly what that means. Maybe this doesn't matter as it is in-line with past Mozilla t-shirts with other objects on the front. I still love the robot.

If Ben has not other feedback, let's ship this t-shirt.

Nice job, Matt.

Comment 33

5 years ago
No feedback from me, looks fine.
(Assignee)

Comment 34

5 years ago
Created attachment 726183 [details]
webProduction_tshirt_v2

hi guys,

I've attached the latest version, which includes a heavier weighted smaller sized 'Web Productions'. If everyone is ok with this look, I can posted the print ready files.  

Cheers,
Matt
Attachment #725638 - Attachment is obsolete: true
(Reporter)

Comment 35

5 years ago
(In reply to MT from comment #34)
> Created attachment 726183 [details]
> webProduction_tshirt_v2
> 
> hi guys,
> 
> I've attached the latest version, which includes a heavier weighted smaller
> sized 'Web Productions'. If everyone is ok with this look, I can posted the
> print ready files.  
> 
> Cheers,
> Matt

Did you purposely remove the shadow below the robot? That was a nice touch.
(Assignee)

Comment 36

5 years ago
good eye :) I removed it, but that is something that can be kept, the only issue I was seeing with it is, it is dependent on one specific colour t-shirt, since the shadow looks nicest when it is a shade of its background colour. If we are able to determine the colour t-shirts these will be printed on then I can work out the appropriate shade needed. If t-shirt colour is something that may change then I would suggest we leave it out.
(Reporter)

Comment 37

5 years ago
Here are some colors that I picked from:

http://www.americanapparel.net/wholesaleresources/colors.asp

Can you give me your opinion on what colors would look decent given the color of the robot? I like the shadow on the bottom as it gives the front a bit more depth. Let's see if we can get this wrapped up tomorrow. Thanks!

Blueberry
PMS
301 U
CMYK
93, 61, 21, 4

Lapis
PMS
Reflex Blue U
CMYK
93, 84, 8, 1

Midnight
PMS
296 U
CMYK
77, 63, 44, 27

Heather Lake Blue
PMS
285 U
CMYK
73, 44, 0, 0

Heather Grey
PMS
Cool Gray 4 U
CMYK
32, 26, 25, 0

Heather Black
PMS
447 U
CMYK
62, 52, 54, 25
(Assignee)

Comment 38

5 years ago
Hi Chris, here is a link to the various swatches with the robot: 

http://cl.ly/image/382l2f0v2a1G

This will give you a pretty good idea of how the colours will render (although never exact).  I personally like going with more of a contrast, so I think the blues will work nicely.  My two favourites being Midnight (296U) and Lapis (Reflex Blue U)
(Reporter)

Comment 39

5 years ago
(In reply to MT from comment #38)
> Hi Chris, here is a link to the various swatches with the robot: 
> 
> http://cl.ly/image/382l2f0v2a1G
> 
> This will give you a pretty good idea of how the colours will render
> (although never exact).  I personally like going with more of a contrast, so
> I think the blues will work nicely.  My two favourites being Midnight (296U)
> and Lapis (Reflex Blue U)

I do like the Lapis. Are you able to simulate the Heather colors that have sprinkles of lighter and darker colors? 

Heather Lake Blue
PMS
285 U
CMYK
73, 44, 0, 0

Comment 40

5 years ago
Re: Lapis, I should warn you that we're about to do a big (as in, everybody gets one) run of shirts in that color. It's also the color of our Marketplace shirt.
(Assignee)

Comment 41

5 years ago
Here is an example of what it might look like on both heather grey and heather black t-shirts.  I think the heather black looks quite nice.

http://cl.ly/image/053T0l1j0946
(Reporter)

Comment 42

5 years ago
(In reply to MT from comment #41)
> Here is an example of what it might look like on both heather grey and
> heather black t-shirts.  I think the heather black looks quite nice.
> 
> http://cl.ly/image/053T0l1j0946

What about the heather blue lake as mentioned above? I do like the Heather black.
(Assignee)

Comment 43

5 years ago
Here is an example on the heather blue lake tshirt

http://cl.ly/image/3c061g091T2o
(Reporter)

Comment 44

5 years ago
I like either the Heather blue lake or the Heather black colors. If John Slater feels that the Heather Lake is too close to the Marketplace colors, let's just go with the Heather Black. Thanks!
(Reporter)

Comment 45

5 years ago
Matt: Please attach the final assets as I will go with either the Heather Black or Heather Blue and will be working with our vendor to get printed. Thanks!
(Assignee)

Comment 46

5 years ago
Hi Chris, here is a link to the print ready assets.  The zip contains 2 files for the front graphic, one for print on blue, and one for print on black, as well as a placement reference.  Please let me know if you need anything else. 

http://cl.ly/0u3D3x0j0L1t

Cheers,
Matt
(Reporter)

Comment 47

5 years ago
We're all good now. Thanks, Matt!
Status: ASSIGNED → RESOLVED
Last Resolved: 5 years ago
Resolution: --- → FIXED
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