853873 - Phase 1 First Run Testing: Concept A Copy

Status: RESOLVED FIXED

(www.mozilla.org :: General, defect, P4)

Description

[Holly Habstritt Gaal [:Habber]]

Concept A contains the following in a top-down, scrolling template(see tracking bug for wireframes):

5 interchangeable panels
- App Tabs
- Themes
- Awesome Bar
- Bookmarking
- Brand Story / Community

Sharing to Twitter and Facebook

Comment 1

[Matej Novak [:matej]]

Here's the copy for both concepts A & B:

https://docs.google.com/a/mozilla.com/document/d/1XtvmRKNXkXRJ-a5Fx77PDuQuMsqwdO9-1qkrwlnNDzE/edit?usp=sharing

There are four sections in the deck:

1. Week 1 — Concept A
2. Week 1 — Concept B
3. Week 2 — Concept A
4. Week 2 — Concept B

The Week 1 copy is more benefit driven, while the Week 2 copy is more explanatory and feature driven. In both case, the Concept B copy is shorter than Concept A to fit the different format.

Let me know if you have any questions of feedback.

Comment 2

[Matej Novak [:matej]]

Copy is updated with revised brand messaging to replace the community sections. Should be ready to go.