Phase 1 First Run Testing: Concept A Copy

RESOLVED FIXED

Status

P4
normal
RESOLVED FIXED
6 years ago
6 years ago

People

(Reporter: Habber, Unassigned)

Tracking

Firefox Tracking Flags

(Not tracked)

Details

(Reporter)

Description

6 years ago
Concept A contains the following in a top-down, scrolling template(see tracking bug for wireframes):

5 interchangeable panels
- App Tabs
- Themes
- Awesome Bar
- Bookmarking
- Brand Story / Community

Sharing to Twitter and Facebook
(Reporter)

Updated

6 years ago
Blocks: 853869
Priority: -- → P4
Here's the copy for both concepts A & B:

https://docs.google.com/a/mozilla.com/document/d/1XtvmRKNXkXRJ-a5Fx77PDuQuMsqwdO9-1qkrwlnNDzE/edit?usp=sharing

There are four sections in the deck:

1. Week 1 — Concept A
2. Week 1 — Concept B
3. Week 2 — Concept A
4. Week 2 — Concept B

The Week 1 copy is more benefit driven, while the Week 2 copy is more explanatory and feature driven. In both case, the Concept B copy is shorter than Concept A to fit the different format.

Let me know if you have any questions of feedback.
Copy is updated with revised brand messaging to replace the community sections. Should be ready to go.

Updated

6 years ago
Status: NEW → RESOLVED
Last Resolved: 6 years ago
Resolution: --- → FIXED
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