Phase 1 First Run Testing: Concept B Copy

RESOLVED FIXED

Status

P4
normal
RESOLVED FIXED
6 years ago
5 years ago

People

(Reporter: Habber, Unassigned)

Tracking

Firefox Tracking Flags

(Not tracked)

Details

(Reporter)

Description

6 years ago
Concept B contains the following in a non-scrolling template (see tracking bug for wireframes):

Brand Story / Community banner across top of page


4 interchangeable panels (3-up at a time, displayed horizontally below banner)
- App Tabs
- Themes
- Awesome Bar
- Bookmarking


Sharing to Twitter and Facebook
(Reporter)

Updated

6 years ago
Blocks: 853869
Priority: -- → P4

Comment 1

6 years ago
Here's the copy for both concepts A & B:

https://docs.google.com/a/mozilla.com/document/d/1XtvmRKNXkXRJ-a5Fx77PDuQuMsqwdO9-1qkrwlnNDzE/edit?usp=sharing

There are four sections in the deck:

1. Week 1 — Concept A
2. Week 1 — Concept B
3. Week 2 — Concept A
4. Week 2 — Concept B

The Week 1 copy is more benefit driven, while the Week 2 copy is more explanatory and feature driven. In both case, the Concept B copy is shorter than Concept A to fit the different format.

Let me know if you have any questions of feedback.

Comment 2

6 years ago
Copy is updated with revised brand messaging to replace the community sections. Should be ready to go.

Updated

5 years ago
Status: NEW → RESOLVED
Last Resolved: 5 years ago
Resolution: --- → FIXED
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