Closed Bug 863230 Opened 13 years ago Closed 13 years ago

Call to action copy a/b test

Categories

(Webmaker Graveyard :: Popcorn Maker, defect)

Product:
Webmaker Graveyard
Component:
Popcorn Maker
Type:
defect
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: kylerrush, Unassigned)

Details

User Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_8_2) AppleWebKit/537.31 (KHTML, like Gecko) Chrome/26.0.1410.65 Safari/537.31 Steps to reproduce: When writing copy for a product page, usually direct calls to action produce a better conversion rate. The Popcorn Maker homepage has an h2 of "Video beyond the box." However, a second header of "Remix your favorite videos" might lift the conversion rate as it is a direct call to action rather than a description. This is an experiment I can easily run myself in Optimizely. I do need approval from someone to execute it though.
This experiment is setup and ready to go: https://www.optimizely.com/edit#experiment_id=216618538
Yeah, go ahead and run the experiment
Status: UNCONFIRMED → ASSIGNED
Ever confirmed: true
This experiment resulted in a statistical tie. Variation +0.0% at the 50.1% confidence interval. The experiment has been paused and will be archived shortly.
Status: ASSIGNED → RESOLVED
Closed: 13 years ago
Resolution: --- → INVALID
Just changing to the status to FIXED because the experiment was run to completion
Resolution: INVALID → FIXED
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