865756 - Change Firefox Affiliates banner clicks to use Google Analytics instead of Webtrends

Status: VERIFIED FIXED

(Firefox Affiliates Graveyard :: affiliates.mozilla.org, defect)

Description

[Chris More [:cmore]]

Currently, Firefox Affiliates banners has links with Webtrends query parameters to track inbound traffic. Mozilla no longer uses Webtrends and we need to get these switched over to Google Analytics UTM tags.

Example existing Webtrends parameters:

http://www.mozilla.org/firefox/?WT.mc_id=affiliates_banner&WT.mc_ev=click#desktop

Example with UTM parameters:

http://www.mozilla.org/firefox/?utm_source=firefox-affiliates&utm_medium=banner&utm_campaign=download-firefox#desktop

I recommend the following across all banners:

utm_source=firefox-affiliates
utm_medium=banner

We could change the follow utm_campaign tag specifically to each banner:

examples:

utm_campaign=download-firefox
utm_campaign=update-firefox
utm_campaign=check-plugins
utm_campaign=download-firefox-android
utm_campaign=download-firefox-aurora
utm_campaign=mozilla-recruiting
utm_campaign=download-thunderbird
utm_campaign=webfwd

Comment 1

[Chris More [:cmore]]

Gareth: Can you review this?

Comment 2

[Gareth Cull [:garethc]]

Chris: The utm parameters and examples you have given look good to me. I'd recommend going with this logic for affiliate traffic banners.

Comment 3

[Chelsea Novak [:chelsea]]

Hey Chris and Gareth - did we end up setting up the banners with G-analytics tags?

Comment 4

[Gareth Cull [:garethc]]

Hey Chelsea,

It looks like affiliate banners still have the old web trends tracking on them.

I just created a mobile banner and it was generated with the following: 

LINKED URL:

http://www.mozilla.org/mobile/?WT.mc_id=affiliates_banner&WT.mc_ev=click#mobile

Comment 5

[Chris More [:cmore]]

(In reply to Chelsea Novak [:chelsea] from comment #3)
> Hey Chris and Gareth - did we end up setting up the banners with G-analytics
> tags?

Check with mkelly if he wants to do this via a script or manually. I think it would be quicker to do it manaully, but I haven't logged into Affiliates for a long time to see how many banners exist.

Comment 6

[Chris More [:cmore]]

mkelly: manual or script?

Comment 7

[Osmose [:osmose, :mkelly]]

Manually, there's about 13 banners that need their URLs updated. I can get to this later today or tomorrow.

(I assigned this to chelsea originally thinking that she already knew what needed to change, it didn't occur to me that she was waiting for me or someone else to act on this, whoops! My bad.)

Comment 8

[Osmose [:osmose, :mkelly]]

I've gone and updated each of the banners on Affiliates with the new parameters from comment 1 (I made up the campaign names, that's okay, right?).

The only exception was the WebFWD banner, which already had a utm parameter in the URL, but in the hash (presumably having something to do with pushstate to build a fake URL with the hash): https://webfwd.org/#/&?utm_campaign=affiliates

On gareth's advice I updated the URL to https://webfwd.org/?utm_campaign=affiliates instead, but otherwise left it alone.

chelsea: gareth: Can you confirm that the URLs for the banners look good?

Comment 9

[Gareth Cull [:garethc]]

mkelly,

After further review...I was looking at how the data will show up in GA and it may be good idea to prepend "aff" to the utm_campaign value. Just in case anyone else uses download-firefox in a separate campaign. We don't want two different campaign numbers being consolidated under the same campaign name.

eg. utm_campaign=aff-download-firefox

Also, that webFWD url you mentioned in IRC, let's make it consistent with the others and add these params to the link:

utm_source=firefox-affiliates
utm_medium=banner
utm_campaign=aff-webFWD

Thanks!

Comment 10

[Osmose [:osmose, :mkelly]]

URLs have been updated, let me know if things look right to you now. :D

Comment 11

[Gareth Cull [:garethc]]

Looks good now Mike. Thanks!

Comment 12

[Matt Brandt [:mbrandt]]

Bumping to verified per comment 11