867669 - Craft launch announcement/posts for Science Lab (and KT arrival)

Status: RESOLVED FIXED

(Webmaker Graveyard :: General, defect)

Description

[Kaitlin Thaney]

User Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/537.31 (KHTML, like Gecko) Chrome/26.0.1410.65 Safari/537.31

Comment 1

[Erica Sackin]

Thanks Kaitlin! 

Can you add in a bit more description about the details? A helpful list of questions is below: 

Launch date/Item title: 

    What is the noun to describe this? (launch, product, new thing, event, etc) 

    2-sentence description: 

    Bugzilla Bug Link: 

    Primary Contact/Project Manager: 

    Important Dates (launch date, end date, etc):

    Overview: 

    Goal/Why: 

    Audience: 

    Call to Action/What do you want people to do?: 

    Messaging link: 

    Website/presence/URL: 

    Comms Help needed: y/n

    Graphic Design: 

    Website:

    Messaging:

    Branding: 

    Writing: 

    Promotion: y/n

    Social Media:

    Press outreach: 

    Email List: 

    Webmaker Blog: 

    Mozilla Blog: 

    Mozilla Homepage: 

    Firefox Snippet: 

    Other: 

    Webmaker project attached? 

    Notes: 

    Status:

Comment 2

[Kaitlin Thaney]

(In reply to Erica Sackin from comment #1)

Comments inline ... 


Launch date/Item title: ASAP (ideally in the next week to announce I'm joining. Worth knowing that I'm formally starting June 3rd.)

What is the noun to describe this? (launch, product, new thing, event,
> etc) 

Launch

> 
>     2-sentence description: [Today] we are launching the Mozilla Science Lab, a program dedicated to building skills, tools and practices for resarchers to help make the web work for science. Kaitlin Thaney, formerly of Digital Science and Creative Commons, will be serving as the lab's Director.
> 
>     Bugzilla Bug Link: https://bugzilla.mozilla.org/show_bug.cgi?id=867669
> 
>     Primary Contact/Project Manager: Kaitlin Thaney, David Ascher
> 
>     Important Dates (launch date, end date, etc): 

- Announcement date: ASAP (this can come before June 3, IMO). 

- Launch date / KT start date: June 3, 2013

>     Overview: launching a new program area to explore opportunities to help make open research more efficient, support innovation, and help increase digital literacy through skills training and outreach. 
> 
>     Goal/Why: 
> 
>     Audience: 
> 
>     Call to Action/What do you want people to do?: 
> 
>     Messaging link: n/a
> 
>     Website/presence/URL: n/a
> 
>     Comms Help needed: y
> 
>     Graphic Design: y (need logo / website)
> 
>     Website: n/a
> 
>     Messaging:
> 
>     Branding: n/a 
> 
>     Writing: n/a 
> 
>     Promotion: y
> 
>     Social Media: y
> 
>     Press outreach: y
> 
>     Email List: --
> 
>     Webmaker Blog: y
> 
>     Mozilla Blog: 
> 
>     Mozilla Homepage: 
> 
>     Firefox Snippet: 
> 
>     Other: 
> 
>     Webmaker project attached? y
> 
>     Notes: 
> 
>     Status:

Comment 3

[Erica Sackin]

Thanks! 

I'll set up a kickoff meeting. In the meantime we should use this etherpad for planning: https://mofocomms.etherpad.mozilla.org/ScienceLabsLaunch

Comment 4

[Erica Sackin]

ALso FYI, June 3 isn't a realistic launch date. Let's reassess when we meet to discuss the workplan.

Comment 5

[Kaitlin Thaney]

Thanks, Erica!

I know June 3 is soon, but it'd be useful to be able to at least let others know this is going to launch and I'm joining. We have an event on June 20 at the White House that we've got a slot to speak publicly about the project at, so even if the website and things aren't wholly baked, saying that it's in existence would be needed. 

Apologies for what seems like a rush. I'd hoped this was being carried forward following solidifying the offer back in March, and need to announce where I'm going / unveil this for good as lots of folks are poking around. :) 

Can chat more about it on the call. Might be able to compromise? Thanks again!

Comment 6

[Kaitlin Thaney]

Also, if it looks like the week of June 20th is more reasonable, this is the DC event I've been offered a speaking slot at:

http://www.whitehouse.gov/blog/2013/05/07/seeking-outstanding-open-science-champions-change

Comment 7

[Erica Sackin]

Kickoff meeting for this tentatively scheduled for May 14.

Comment 8

[Erica Sackin]

This launch has been rescheduled for June 13. 

Updated Etherpad here: https://mofocomms.etherpad.mozilla.org/ScienceLabsLaunch

Comms plan also pasted below: 

By June 7: 

    Kaitlin writes draft blog post for Mark, including her upcoming speaking gigs and pointing to her personal blog for more info

    Kaitlin sets up personal blog for chronicaling Mozilla Science Labs

    Kaitlin works with Guardian reporter on profile 

Week of June 10: 

    Kaitlin shares press list with Erica 

    Mark & Erica review and approve blog post for Mozilla.org blog 

    Kaitlin writes her personal, more in-depth post describing what she hopes to do

    Kaitlin works with Rebeccah for sample tweets to go out on Mozilla.org. 

June 13: 

    Mark's blog post on Mozilla Science Labs goes up on Mozilla.org, and points to Kaitlin's blog

    Kaitlin posts her piece more in-depth describing what she hopes to do

    Erica sends Mozilla.org blog to key science and tech reporters 

    Rebeccah shares announcement on @Mozilla channels

    Guardian piece on Kaitlin runs 

June 17: Kaitlin speaks at STEM conference (social media from @MozScience & on Kaitlin's blog, shared by @mozilla) 
June 20: Kaitlin speaks at White House (social media and blog from Kaitlin & @MozScience, @Mozilla retweets)

Comment 9

[Kaitlin Thaney]

Looks great! One minor edit - it's a profile in the Telegraph (part of their "Women to Watch" / Wonder Women series. I sent her the update on the launch date, but she's on holiday, so it may still go live w/c June 17.

Thanks!

- K

(In reply to Erica Sackin from comment #8)
> This launch has been rescheduled for June 13. 
> 
> Updated Etherpad here:
> https://mofocomms.etherpad.mozilla.org/ScienceLabsLaunch
> 
> Comms plan also pasted below: 
> 
> By June 7: 
> 
>     Kaitlin writes draft blog post for Mark, including her upcoming speaking
> gigs and pointing to her personal blog for more info
> 
>     Kaitlin sets up personal blog for chronicaling Mozilla Science Labs
> 
>     Kaitlin works with Guardian reporter on profile 
> 
> Week of June 10: 
> 
>     Kaitlin shares press list with Erica 
> 
>     Mark & Erica review and approve blog post for Mozilla.org blog 
> 
>     Kaitlin writes her personal, more in-depth post describing what she
> hopes to do
> 
>     Kaitlin works with Rebeccah for sample tweets to go out on Mozilla.org. 
> 
> June 13: 
> 
>     Mark's blog post on Mozilla Science Labs goes up on Mozilla.org, and
> points to Kaitlin's blog
> 
>     Kaitlin posts her piece more in-depth describing what she hopes to do
> 
>     Erica sends Mozilla.org blog to key science and tech reporters 
> 
>     Rebeccah shares announcement on @Mozilla channels
> 
>     Guardian piece on Kaitlin runs 
> 
> June 17: Kaitlin speaks at STEM conference (social media from @MozScience &
> on Kaitlin's blog, shared by @mozilla) 
> June 20: Kaitlin speaks at White House (social media and blog from Kaitlin &
> @MozScience, @Mozilla retweets)

Comment 10

[Matt Thompson (@OpenMatt :OpenMatt)]

* Marking this one closed