Closed
Bug 878952
Opened 12 years ago
Closed 12 years ago
Add: OpenNews 2014 Fellowship Search Window Opens
Categories
(Webmaker Graveyard :: General, defect)
Tracking
(Not tracked)
RESOLVED
FIXED
People
(Reporter: erica, Assigned: matt)
Details
(Whiteboard: Launch Open News)
Need to add to the comms calendar and workflow: OpenNews 2014 Fellowship search window opens
From Dan:
So we're suddenly rolling up on the time the 2014 fellowship search will start on June 17. Wanted to get the comms team looped in and some help in thinking about overall messaging, getting the word out, etc. How should we get the ball rolling?
Comment 1•12 years ago
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Added.
Dan - can you add a few bullets on what worked last year? I recall we had a bit of nerves for a few weeks, then landed with a lot of choices. Anything you feel took us over the edge?
I recall putting it into regular social media rotation for about 3 weeks near the end, unsure if we got you huge referral traffic from that though. I'd be happy to scan your GA/metrics if you have some from last year.
Reporter | ||
Updated•12 years ago
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Whiteboard: Launch
Reporter | ||
Updated•12 years ago
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Whiteboard: Launch → Launch, Open News
Reporter | ||
Comment 2•12 years ago
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Etherpad lives here:
Comms Plan/Schedule:
Week of 6/10:
Website:
Erika O is auditing current Website
Erika O works with Erika D to finesse and write messaging/language
Video:
Dan S makes a video
Asks Chris A for help with graphics
Press/Promotion:
Dan S writes blog post (to be used as press release)
Includes links to success stories etc.
Includes video?
Dan S/Open News team provides sample tweets and social media language to Rebeccah
Erica S/MoCo Builds Light Media Lists
Week of 6/17:
MONDAY:
Nieman Labs announces fellowship search
Dan S blogs about the announcement
Open News team blogs/shares on social media about fellowship search
EITHER MONDAY/WEDNESDAY (FLAG TBD):
Dan Sinker's blog goes live on Mozilla.org blog
Fellowship news goes out on @mozilla social media channels
Comms Team sends
Ongoing Until August 17:
Open News News Orgs and Fellows blog about search
Open News shares on Social Media
Some press outreach
@Mozilla social media channels shares wrap up blog from OpenNews.org once a week.
Strong push on all channels in the last two weeks/month of search.
Flags: needinfo?(matt)
Flags: needinfo?(erikad)
Flags: needinfo?(erika)
Flags: needinfo?(Rebeccah)
Whiteboard: Launch, Open News → Launch Open News
Reporter | ||
Updated•12 years ago
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Assignee: nobody → matt
Assignee | ||
Comment 3•12 years ago
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* Anything further needed here? Or can we mark this closed?
Flags: needinfo?(matt)
Assignee | ||
Updated•12 years ago
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Status: NEW → RESOLVED
Closed: 12 years ago
Resolution: --- → FIXED
Updated•12 years ago
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Flags: needinfo?(Rebeccah)
Updated•12 years ago
|
Flags: needinfo?(erikad)
Updated•11 years ago
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Component: Marketing → General
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Description
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