Closed Bug 878952 Opened 12 years ago Closed 12 years ago

Add: OpenNews 2014 Fellowship Search Window Opens

Categories

(Webmaker Graveyard :: General, defect)

x86
macOS
defect
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: erica, Assigned: matt)

Details

(Whiteboard: Launch Open News)

Need to add to the comms calendar and workflow: OpenNews 2014 Fellowship search window opens From Dan: So we're suddenly rolling up on the time the 2014 fellowship search will start on June 17. Wanted to get the comms team looped in and some help in thinking about overall messaging, getting the word out, etc. How should we get the ball rolling?
Added. Dan - can you add a few bullets on what worked last year? I recall we had a bit of nerves for a few weeks, then landed with a lot of choices. Anything you feel took us over the edge? I recall putting it into regular social media rotation for about 3 weeks near the end, unsure if we got you huge referral traffic from that though. I'd be happy to scan your GA/metrics if you have some from last year.
Whiteboard: Launch
Whiteboard: Launch → Launch, Open News
Etherpad lives here: Comms Plan/Schedule: Week of 6/10: Website: Erika O is auditing current Website Erika O works with Erika D to finesse and write messaging/language Video: Dan S makes a video Asks Chris A for help with graphics Press/Promotion: Dan S writes blog post (to be used as press release) Includes links to success stories etc. Includes video? Dan S/Open News team provides sample tweets and social media language to Rebeccah Erica S/MoCo Builds Light Media Lists Week of 6/17: MONDAY: Nieman Labs announces fellowship search Dan S blogs about the announcement Open News team blogs/shares on social media about fellowship search EITHER MONDAY/WEDNESDAY (FLAG TBD): Dan Sinker's blog goes live on Mozilla.org blog Fellowship news goes out on @mozilla social media channels Comms Team sends Ongoing Until August 17: Open News News Orgs and Fellows blog about search Open News shares on Social Media Some press outreach @Mozilla social media channels shares wrap up blog from OpenNews.org once a week. Strong push on all channels in the last two weeks/month of search.
Flags: needinfo?(matt)
Flags: needinfo?(erikad)
Flags: needinfo?(erika)
Flags: needinfo?(Rebeccah)
Whiteboard: Launch, Open News → Launch Open News
Assignee: nobody → matt
* Anything further needed here? Or can we mark this closed?
Flags: needinfo?(matt)
Status: NEW → RESOLVED
Closed: 12 years ago
Resolution: --- → FIXED
Flags: needinfo?(Rebeccah)
Flags: needinfo?(erikad)
Flags: needinfo?(erika)
Component: Marketing → General
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