We are seeing significant traffic going to over 280 different URLs with Web Trends parameters appended. Can we please update any Web Trends URLs with their appropriate utm parameters? It looks like this traffic is being driven by direct / email and youtube. Example WT URL to switch over GA utm param: WT /en-US/firefox/new/?WT.mc_id=gmail GA /en-US/firefox/new/??utm_medium=email&utm_source=gmail&utm_campaign=[insertCampaignName]
Removed the extra ? from the GA URL: /en-US/firefox/new/?utm_medium=email&utm_source=gmail&utm_campaign=[insertCampaignName]
Here is the list of the 80 unique parameters that appear on the 280 urls. WT.mc_ID=default1 WT.mc_id=s17 WT.mc_id=gmail WT.mc_id=affiliates_banner&WT.mc_ev=click WT.mc_id=bbetahomepage WT.mc_id=s17&referrer=new WT.mc_id=youtube WT.mc_id=es-es-newsletter&WT.mc_ev=click WT.mc_id=fxb2a&WT.mc_ev=click&sample_rate=0.1&snippet_name=3645 WT.mc_id=s18 WT.mc_id=s19 WT.mc_id=gmail&referrer=new WT.mc_id=youtube&referrer=new WT.mc_id=upgrade&WT.mc_ev=click WT.mc_id=upgrade&WT.mc_ev=click&referrer=new wt.mc_id=aff_en05&wt.mc_ev=click WT.mc_id=upgradebottom WT.mc_id=s18&referrer=new WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3118 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3311 WT.mc_id=fxa_fennec_SMS_1&WT.mc_ev=click WT.mc_id=s2&WT.mc_ev=click&sample_rate=0.1&snippet_name=2803 WT.mc_id=affiliates_banner&WT.mc_ev=click&referrer=new WT.mc_id=fxb2aptbr&WT.mc_ev=click&sample_rate=0.1&snippet_name=3679 WT.mc_id=fxb2aru&WT.mc_ev=click&sample_rate=0.1&snippet_name=3680 WT.mc_id=upgradetop WT.mc_id=upgradebottom&referrer=new WT.mc_id=fxb2afr&WT.mc_ev=click&sample_rate=0.1&snippet_name=3673 WT.mc_id=fxa_Fennec_fr&WT.mc_ev=click WT.mc_id=affaupgrade2&WT.mc_ev=click WT.mc_id=fxb1a&WT.mc_ev=click WT.mc_id=fxa_c022&WT.mc_ev=click wt.mc_id=aff_en05&wt.mc_ev=click&referrer=new WT.mc_id=s2&WT.mc_ev=click&sample_rate=0.1&snippet_name=2867 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3486 WT.mc_id=3.6EOLBlue WT.mc_id=s2&WT.mc_ev=click WT.mc_id=fa10snpt1es&WT.mc_ev=click&sample_rate=0.1&snippet_name=3025 WT.mc_id=fa10snpt3es&WT.mc_ev=click&sample_rate=0.1&snippet_name=3027 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3526 WT.mc_id=Fennec_SMS_non_EN_click&WT.mc_ev=click WT.mc_id=fa10snpt2es&WT.mc_ev=click&sample_rate=0.1&snippet_name=3026 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3479 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3546 WT.mc_id=fbm WT.mc_id=S_09_10_3&WT.mc_ev=click WT.mc_id=upgradetop&referrer=new WT.mc_id=fxb2asvse&WT.mc_ev=click&sample_rate=0.1&snippet_name=3676 WT.mc_id=s2&WT.mc_ev=click&sample_rate=0.1&snippet_name=2927 WT.mc_id=jan2012nonp1&sample_rate=0.1&snippet_name=3109 WT.mc_id=fbmupdate WT.mc_id=s2&WT.mc_ev=click&sample_rate=0.1&snippet_name=2811 WT.mc_id=em19&WT.mc_ev=click WT.mc_id=nbx-de-gg-a00006&WT.mc_ev=click&WT.srch=1 WT.mc_id=jan2012nonp1&sample_rate=0.1&snippet_name=3226 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3225 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3399 WT.mc_id=jan2012aurora&sample_rate=0.1&snippet_name=3569 WT.mc_id=s2 WT.mc_id=upgradebottomlm WT.mc_id=aff_en04&WT.mc_ev=click WT.mc_id=aff_en09&WT.mc_ev=click WT.mc_id=ba3613&WT.mc_ev=click WT.mc_id=affaupgrade1&WT.mc_ev=click WT.mc_id=aff_en06&WT.mc_ev=click WT.mc_id=affiliates_banner&WT.mc_ev=click WT.mc_id=jan2012tabletga WT.mc_id=s5&WT.mc_ev=click WT.mc_id=fxa_fennec_fast_en&WT.mc_ev=click WT.mc_id=fxa_gablog WT.mc_id=3.6EOLBlue&referrer=new WT.mc_id=aff_en04&WT.mc_ev=click&referrer=new WT.mc_id=upgradetoplm WT.mc_id=s2&WT.mc_ev=click&sample_rate=0.1&snippet_name=2837 WT.pc_id=bbetahomepage WT.mc_id=fr2&WT.mc_ev=click&WT.srch=1 WT.mc_id=fxb1cptbr&WT.mc_ev=click WT.mc_id=jan2012nonp1 WT.mc_id=aff_en01&WT.mc_ev=click WT.mc_id=s2&WT.mc_ev=click&sample_rate=0.1&snippet_name=2929
Do you want to make a spreadsheet of the URLs, source, and WT parameters?
Here's a protected link to the spreadsheet with the list of URLs, source, and WT parameters: https://docs.google.com/a/mozilla.com/spreadsheet/ccc?key=0AqvoOaUZL-jwdHFHSzFWSDBsS1d1ckdhQk5KOGZSdHc&usp=sharing
(In reply to Gareth Cull [:garethc] from comment #4) > Here's a protected link to the spreadsheet with the list of URLs, source, > and WT parameters: > > https://docs.google.com/a/mozilla.com/spreadsheet/ccc?key=0AqvoOaUZL- > jwdHFHSzFWSDBsS1d1ckdhQk5KOGZSdHc&usp=sharing What is your recommendation here? It will be difficult to find all the sources of those WT tags and change them to UTM. Could we create a report that shows the highest referring traffic to mozilla.org with WT tags so we can change those websites directly?
We may be able to use a filter in GA to switch these to utm_campaign params. According to web trends, the WT.mc_id parameter, short for "Marketing Campaign ID," is used to identify campaigns. http://kb.webtrends.com/articles/Information/How-do-I-track-campaigns-using-the-campaign-ID-parameter-WT-mc-id-1365447890899 What do you think if I switch all of these to campaigns? This is something we could try in our www.mozilla.org (testing) profile, before we add to our production GA profile.
(In reply to Gareth Cull [:garethc] from comment #6) > We may be able to use a filter in GA to switch these to utm_campaign params. > > According to web trends, the WT.mc_id parameter, short for "Marketing > Campaign ID," is used to identify campaigns. > > http://kb.webtrends.com/articles/Information/How-do-I-track-campaigns-using- > the-campaign-ID-parameter-WT-mc-id-1365447890899 > > What do you think if I switch all of these to campaigns? This is something > we could try in our www.mozilla.org (testing) profile, before we add to our > production GA profile. I think switching them to utm campaigns would work and yes trying it on the testing profile is best.