885747 - July 2013 Facebook graphics batch 3

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

Due July 19

Graphic 1 No one Ever
The Internet should be developed to benefit only one group ~ No One Ever

Graphic 2 Shortcut graphic
Ctrl + H Opens your Firefox history

Graphic 3 Friend of Firefox
Similar to Proud Firefox User with an arrow pointing to the upper left corner, this will be an arrow with Friend of Firefox text

Graphic 4: New Android image
We need a new graphic of the Android dude peeking out from behind a Firefox logo, one that has the new logo

Graphic 5: Community graphic
We'd like to use this graphic from Firefox 4 http://www.flickr.com/photos/geekshadow/5536498269/

We'd like to use the "call out" box and have it say YOU (as in YOU are part of the community.

Comment 1

[Carmen]

I'll add translations as soon as they come in.

Comment 2

[[e-mail]]

Hi Team,

For the No One Ever graphic, I'd like to promote this to our desktop priority markets through content advertising. However, Facebook has a policy of no page post photo ad having more than 20% text overlay in the image if you're using advertising to promote it.

Can you tell me if the text will take up more than 20% of the graphic? If yes, no worries. I can find another option for ads. We'd like to keep the same style as the other "No one ever" graphics, and if it doesn't naturally work, I don't want to force it :)!

Thanks,
Michaela

Comment 3

[Carmen]

Hi Matt,

Any chance you have time to work on this earlier in the week? We need to get a few scheduled for the weekend. Primarily the no one ever and the shortcut one.

Comment 4

[MT]

Hi Carmen, 

I have scheduled today to work on these posts.  I am hoping to get all done today, but at the least I will add 'No one ever' and the 'shortcut' to the top of the list.

Comment 5

[MT]

Attachment: FF_FB_shortcuts

Comment 6

[Carmen]

Here are the localizations, when we get to that point

Shortcut
ES:
Ctrl+H abre el historial de Firefox.

PT: 
none

DE: 
Strg + H öffnet deine Firefox-Chronik (note, they use a key called STRG - for the graphic)

ID:
Ctrl + H Membuka riwayat Firefox Anda

PL:
Ctrl + H otwiera w Firefoksie historię przeglądania

GR:
Με Ctrl+H ανοίγει το ιστορικό του Firefox


No One Ever
ES:
"Internet debería desarrollarse para el beneficio de un solo grupo". -Nadie, nunca.

PT:
None

DE: 
Das Internet sollte nur zum Nutzen einer Gruppe entwickelt werden. – Niemand jemals

ID:
Internet seharusnya dikembangkan hanya untuk kepentingan satu kelompok saja ~ Tidak Seorang Pun

PL: 
Kto powiedział, że Internet powinien służyć tylko jednej grupie?

GR: 
Το ίντερνετ πρέπει να αναπτύσσεται προς όφελος μόνο μιας ομάδας.~ Φυσικά και όχι!

Comment 7

[MT]

Attachment: July_404x403_FB_post_NoOneEverQuote

Hi Carmen, here is what I am thinking for this month's 'No One Ever' post. It's a bit tricky of a simplified graphic to represent the quote, but thought something like a group of 3 with a single wifi icon above could work. Let me know what you think!

Comment 8

[Carmen]

Comment on attachment 776542 [details]
July_404x403_FB_post_NoOneEverQuote

You're right - this one is a bit harder.

I don't know about the wi-fi symbol, that's a bit confusing. 

popping in some "power to the people" imagery to help us think. I'd also ask John. :)

http://www.entrepreneur.com/dbimages/blog/h1/tech-entrepreneurs-urge-presidential-candidates-to-consider-internet-freedom.jpg

Comment 9

[John Slater]

Agreed that this is hard, and that the wifi symbol probably isn't quite it. I'd avoid going too "power to the people" here...something like a clinched fist is a little angrier than I'd like to see. 

Running off to a meeting now, so sorry to only weigh in with a couple of things not to do rather than actual suggestions. Will keep thinking.

Comment 10

[MT]

Attachment: July_403x403_FB_post_friendOfFirefox

Comment 11

[Carmen]

Comment on attachment 776583 [details]
July_403x403_FB_post_friendOfFirefox

Like it!

I forgot to add in these translations as well. 

ES:
Amigo de Firefox

PT: 
None

German
Freund von Firefox

ID:
Teman Firefox


PL:
Przyjaciel Firefoksa

GR:
Φίλος του Firefox

Comment 12

[MT]

Attachment: July_403x403_FB_post_androidGuy

Comment 13

[MT]

Attachment: July_404x403_FB_post_community

One more!

Comment 14

[MT]

Thanks for the feedback on the 'No One Ever' post. I will give it some more thought, and see what I can come up with.

Comment 15

[Carmen]

Comment on attachment 776607 [details]
July_404x403_FB_post_community

Is there a way to outline the bubble? It kind of gets lost in the image a bit.

Comment 16

[MT]

Attachment: July_404x403_FB_post_community

Let me know what you think of using the blue instead of the orange.

Comment 17

[Carmen]

Comment on attachment 776622 [details]
July_404x403_FB_post_community

That's better. :)

Comment 18

[MT]

Attachment: FF_FB_shortcuts_de

Comment 19

[MT]

Attachment: FF_FB_shortcuts_es

Comment 20

[MT]

Attachment: FF_FB_shortcuts_gr

Comment 21

[MT]

Attachment: FF_FB_shortcuts_id

Comment 22

[MT]

Attachment: FF_FB_shortcuts_pl

Comment 23

[MT]

Attachment: July_403x403_FB_post_friendOfFirefox_de

Comment 24

[MT]

Attachment: July_403x403_FB_post_friendOfFirefox_es

Comment 25

[MT]

Attachment: July_403x403_FB_post_friendOfFirefox_gr

Comment 26

[MT]

Attachment: July_403x403_FB_post_friendOfFirefox_id

Comment 27

[MT]

Attachment: July_403x403_FB_post_friendOfFirefox_pl

Comment 28

[MT]

Attachment: July_404x403_FB_post_NoOneEverQuote

I've attached a possible direction for the 'No One Ever' post. The idea is to highlight a part of the world using the shadow vs light effect...also further highlighting the internet benefiting of one group by using 'stars/lights'. Let me know what you think of this idea!

Comment 29

[John Slater]

Thanks Matt. I worry that highlighting a certain section of the world - even a world with fake continents - may cause some upset if it makes people think we are favoring one area over the other. That may seem ridiculous, but this sort of thing has actually happened!

I think you were going in a better direction with the little people outlines earlier. Maybe something with a crowd of those little figures? Just a thought starter. (Side note: would also avoid drawing distinctions between those figures based on color...for obvious reasons.)

Comment 30

[MT]

Attachment: July_404x403_FB_post_NoOneEverQuote

Hey John, I've gone back to the person icon look for this version. It's pretty abstract, but its the idea of one being highlighted over others. Let me know if there are any aspects of this idea you think work.

Comment 31

[John Slater]

I think you're onto something. Maybe it should actually be multiple people being called out instead of a single person? To emphasize the group message from the, copy that is. Not sure how this would work within the layout, but perhaps if the smaller group were set apart from the larger group in some way...

Comment 32

[MT]

Attachment: July_404x403_FB_post_NoOneEverQuote

Hey John, thanks for the direction, not sure if this will do the trick, but I've repositioned the figures a bit to illustrate your suggestion.

Comment 33

[Carmen]

Comment on attachment 776871 [details]
July_404x403_FB_post_NoOneEverQuote

I think this is pretty good. :) If John's okay with it, I'm good.

Comment 34

[John Slater]

Looks good. I might lighten the front part of the crowd in the back a bit more to make it clear that the distinction isn't being drawn by color, necessarily. Otherwise I really like it.

Comment 35

[MT]

Attachment: July_404x403_FB_post_NoOneEverQuote

maybe something like this? I've brought the shades a bit closer together to make it look closer to a depth effect as opposed to colour separation.

Comment 36

[John Slater]

Exactly! Really like how this one turned out.

Comment 37

[MT]

Thanks! I will post the translated versions shortly.

Comment 38

[MT]

Attachment: July_403x403_FB_post_NoOneEverQuote_de

Comment 39

[MT]

Attachment: July_403x403_FB_post_NoOneEverQuote_gr

Comment 40

[MT]

Attachment: July_403x403_FB_post_NoOneEverQuote_id

Comment 41

[MT]

Attachment: July_403x403_FB_post_NoOneEverQuote_pl

Comment 42

[MT]

Attachment: July_403x403_FB_post_NoOneEverQuote_es

Comment 43

[Jennifer Balaco]

Hey Carmen, 

Are you all set on this final batch? I'm going to go ahead and resolve this, but reopen if you need something else.