887849 - Firefox Metro campaign to acquire testers

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[tim.gaweco]

>>Project/Request Title:
Firefox Metro campaign to acquire testers

>>Project Overview:
The goal for this campaign is acquire 2,500 testers for Firefox Nightly on the Windows 8 Metro UI. Our target audience are Windows 8 users who fall into the enthusiast or wizard user types (we realize it's not possible to specifically target these users through our marketing channels). 

>>Creative Specs & Deliverables:
- Snippet graphic and copy
- Email template to send in our mailing lists
- Graphic and copy for Facebook post

>>Launch Date:
2013-07-08

>>Creative Due Date:
2013-07-05

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
[e-mail]

Comment 1

[tim.gaweco]

Attachment: Metro Creative Brief

Comment 2

[tim.gaweco]

Attachment: Metro Creative Brief [Google Doc Link]

Comment 3

[tim.gaweco]

Attachment: Metro Creative Brief [Updated]

Comment 4

[Jennifer Balaco]

Thanks for submitting this, Tim. We will review the request on Monday and get back to you with next steps.

Cheers, 
Jennifer

Comment 5

[Timothy Gaweco]

Thanks Jen - Just to give an update, we only need a snippet copy and graphic.

Tim

Comment 6

[Jennifer Balaco]

Hey Tim, 

Matt Ternoway is going to work on the design and Matej will work on the copy. Let us know if you have any questions. 

Cheers, 
Jennifer

Comment 7

[Timothy Gaweco]

Perfect, thanks for the help Jennifer :)

Comment 8

[Matej Novak [:matej]]

Hey, happy to help. I'm guessing all the info I need is in the brief?

Comment 9

[Timothy Gaweco]

Should be Matej, ping me on IRC (tgaweco) if you have any questions.

Comment 10

[Matej Novak [:matej]]

Hey Tim, thanks for the link to the gdoc. I took those as a starting point and came up with some options below. Let me know what you think.


Be one of the first to test a future version of Firefox! Find out how.

Be part of the future. Find out how you can test Firefox on Windows 8 Metro.

Experience the future. Test Firefox on Metro and get your hands on the latest browser technology.

Test the future of Firefox. Try our latest version for Windows 8 Metro.

Comment 11

[MT]

Attachment: snippet_v1

Comment 12

[MT]

Attachment: snippet_v2

Comment 13

[MT]

Attachment: snippet_v3

Comment 14

[MT]

Attachment: snippet_v4

Comment 15

[MT]

Hi everyone, 

I have posted a few snippet options based on Matej's copy.  The one thing I was finding tricky was to get both a Nightly and W8 logo in the same space. Are we able to have a few of the options cycle through, 2 with a Nightly logo and 2 with a W8 logo?

Cheers,
Matt

Comment 16

[John Slater]

Personally, I feel better about a Nightly logo there than a Windows one. Is it possible to put the Nightly logo on some sort of background, or add some other form of visual polish to make it stand out more?

Comment 17

[MT]

Attachment: snippet_v4

Hey John, I've added an updated v4, in which I've added a dark box and bumped up the lights a bit more. It's a tricky logo to scale down to that size, but I think this brings it a bit closer to what you were looking for. Let me know!

Comment 18

[John Slater]

Sort of. Not exactly feeling the square, though. What if the background only covered the lower half the logo? Something to create the sense of the logo sort of rising out of the background rather than sitting on it.

Comment 19

[MT]

Attachment: snippet_v4

I see what you're saying John. I've taken a different approach, although not sure if how you are envisioning. But I felt this way gives a bit more of a dynamic feel to it than my previous post. I can see this cropped way working for different positions on the globe itself, ie, appearing to rise.

Comment 20

[MT]

Attachment: snippet_v4a

Comment 21

[John Slater]

Thanks Matt. Am thinking I prefer v4 to v4a. Tim, Laura - is this at all what you were thinking of?

Comment 22

[Timothy Gaweco]

Yeah this looks great :) I like v4 as well.

Comment 23

[MT]

Attachment: snippet_40x50

Thanks guys, I've attached the snippet(v4) as a png at 40x50px as well.

Comment 24

[Timothy Gaweco]

Thanks John, Matt, Matej, and Jen for all of your help! We'll be going with the last three options for copy and the v4a design for the snippet. 

Tim