While I see the rationale over the current design (normal toolbarbutton with 3 stripes) , the other day I was thinking to issues we are introducing with it: 1. We lose Firefox identity (we had the name on an orange menu button before, very strong identity) 2. It's really hard for users to migrate from the old button (as the UR sessions I saw demonstrated quite well), basically they just don't find it and many of them are scared of clicking unknown buttons. I was wondering if we could evaluate any of these changes: 1. firefox logo in the button. pros: we have new logo that downsizes very nicely, keep Firefox identity. cons: harder to migrate for Chrome users (though the button is still in the expected place) 2. make the button orange. pros: will very nicely migrate users from the old to the new button. cons: it may be distracting since even if it's in the peripheral vision as the old button, it's bigger and closer to content. Though making it orange just for the first session could still be an easy win. I was about to make a mock-up, but sounds like you are far better than me at that! Regardless, if you wontfix I won't mind, just wanted to write down these random ideas.
Perhaps data from UR sessions will influence this? On a related note, the current panel menu icon (☰) doesn't even match what is displayed (a grid).
You know... an orange Firefox button wouldn't be bad, because then we could turn it purple for private browsing :)
I thought part of the original rationale was to get away from an orange button...
How about a black-and-white Firefox logo that turns to color when hovered?
Steven spent quite some time considering alternatives, but the 3-bar icon is increasingly common for this kind of thing. Unless there's a compelling advantage or Steven changes his mind, this is WONTFIX. Too much else going on.
It is impressive that in all Mozilla, no one has creativity to create a different icon. Why not a icon Firefox itself? Are simply turning Firefox into a clone of Chrome. The Australis theme will be a total disaster for Firefox. God, how I hate the UX team!!
FWIW, I found this add-on that mildly addresses this bug https://addons.mozilla.org/en-US/firefox/addon/iconic-firefox-menu/