902056 - [b2g][Marketing][tracking]: FFOS Consumer Messaging Doc

Status: RESOLVED FIXED

(Mozilla Localizations :: Other, defect, P1)

Description

[Peiying Mo [:CocoMo]]

Opening the bug to track the FFOS 1.1 marketing campaign.  

1). Source: https://docs.google.com/a/mozilla.com/document/d/1XSbQZRzbKGsFjhu8t3hjC8rm4-73c7ec7VDf81RFaqc/edit

2). Locales:
Here is the list: 
P1 Locale 
Portuguese 
German
Hungarian

P2 - 
Serbian
Greek

P3
Czech
Albanian
Romanian
Crotian
Macedonian
Bulgarian

3). Deadline: Target at August 9th per https://app.smartsheet.com/b/home

Comment 1

[Peiying Mo [:CocoMo]]

Matej,

Can you confirm the text in [bracket] should be left in English, as it is served as instruction for either localizers for purpose of the messages.

Comment 2

[Matej Novak [:matej]]

(In reply to Peiying Mo from comment #1)
> Matej,
> 
> Can you confirm the text in [bracket] should be left in English, as it is
> served as instruction for either localizers for purpose of the messages.

Hi Peiying,

I just sent this to you by email before I saw this bug comment: 

I think those should be translated as well. They're instructions to localizers, but also to anyone (like our partners) using that copy in market so they know what's what.

Comment 3

[Matej Novak [:matej]]

Here are a few other notes from me on this:

Everything in the messaging doc is marketing copy that will appear on billboards, websites, in store, things like that. 

There are, however, two exceptions to this:

1. The opening paragraph (brand message) under "Look Ahead." That's an explanation of the headline and brand positioning, but it will never appear in any user-facing copy.

2. The "elevator pitch" at the end. The main purpose of that is to give partners in stores a story they can tell to their customers. It shows them how all the pieces fit together, but again, it will never appear in any ads or marketing materials.

I would also note that a lot of this copy is the same or very similar to what's on the website, so you use that as a starting point (since the website has already been localized).

Please feel free to reach out to me if anyone has any questions.

Comment 4

[Matej Novak [:matej]]

Attachment: Firefox OS — Consumer messaging doc (English)

And here's a PDF of the deck, in case it helps.

Comment 5

[Peiying Mo [:CocoMo]]

Attachment: Firefox OS — Consumer messaging doc.docx

source file

Comment 6

[Peiying Mo [:CocoMo]]

all the locales needed for 1.1 are done.

Comment 7

[Matej Novak [:matej]]

Boom! Nice work, everyone!