923404 - [9 Years of Firefox] Add-on UI Copy

Status: RESOLVED INVALID

(Marketing :: Copy, task)

Description

[Gregory Jost]

>> Project Overview:
UI copy for the 9 Years of Firefox add-on

>> Creative Specs & Deliverables:
- We are finalizing the add-on's UI elements and may need help with copy. The add-on will likely contain:
* Headline (appearing on top of each new tab)
* Sub-head (1 sentence - TBC)
* Intro / first-run note (TBC)
* Thank you & uninstall prompt
* uninstall CTA

>> Messages
- Title
To be determined. E.g. 9 Years of Firefox

- Sub-head
To be determined. E.g. A visual retrospective of Firefox innovations for you and the good of the Web

- Intro note
Welcome to our special Birthday retrospective. Open new tabs to discover bits of Firefox history and see how we innovate for you and the good of the web throughout the years.

Don’t worry you data hasn’t been lost and you can access your usual sites at any time by clicking the tile icon in the top-right corner of your screen.

Have fun!

- Uninstall prompt
Thanks for celebrating 9 Years of Firefox With Us!
We hope you enjoyed our retrospective and learning more about Firefox’s history. What would you like to do next?
[Let's go back to my usual tabs] / [This is fun! Let's keep this]

Comment 1

[Gregory Jost]

Attachment: 9YOF_addon_overlay_style.png

Comment 2

[Gregory Jost]

Just attached an example of what the overlay may look like.