923410 - [9 Years of Firefox] AMO description

Status: RESOLVED INVALID

(Marketing :: Copy, task)

Description

[Gregory Jost]

>> Project Overview:
9YOF add-on description for the AMO add-ons page.

>> Creative Specs & Deliverables:
- The description should briefly describe the experience and tie it back to overall campaign messaging. We are also considering sharing brief usage directions.

>> Messages
- Short description (25-30 words)
Describes the benefit of installing (fun, discovery, exclusive/time-limited) and puts the add-on in the context of the 9 Years of Firefox celebrations.
Note: the description appears on top of the add-on page and is usually pretty descriptive. It would be nice however to not be *too* specific to preserve some surprise element.

This description seems to strike a good balance: https://addons.mozilla.org/fr/firefox/addon/cheevos/?src=search


- About this add-on
A slightly longer description that could reuse the above description or provide a few more details and adds a few bullet-point styled usage instructions:
* Your top sites will not get lost. You can get them back at any time by clicking the toggle in the top-right corner [note: will provide more specific instructions once UI is final]
* Use the uninstall link at any moment to stop the experience