925891 - [Lightbeam] Section in November newsletter

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Lightbeam] Section in November newsletter

>>Project Overview:
Lightbeam - the add-on formerly known as Collusion - is launching the 1.0 version and there's going to be a brand and PR campaign around the launch, including in-channel promotion, such as snippet, FB, Twitter, email, etc.

Creative direction: Will use the Lightbeam logo and a CTA, perhaps a link to the video with Mitchell and Alex

Should detail what Lightbeam is, how it benefits our users, etc. 

Matej, is there already copy being worked on that we could adapt for the newsletter?

CTA: Download Lightbeam for a better understanding of how your browsing data is used (am consulting Matej for official CTA)

Matej, can you please LMK if an official CTA been written?

>>Creative Specs & Deliverables:
Graphic (screenshot? Logo + wordmark? Link to video?) + copy for newsletter

>>Launch Date:
2013-11-14

>>Creative Due Date:
2013-10-18

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
ARRAY(0x7f69bed24358)

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Will add logo and URL when they're finalized. 

Link to creative brief: https://docs.google.com/a/mozilla.com/document/d/1JBcnUze37h8qzgyT1Nk6zuf5br6oCxKzsEPGSnBTDpY/edit

Comment 2

[Matej Novak [:matej]]

Will this be part of the regular newsletter outline or remain a separate piece? The former is much easier for process and tracking purposes.

Regardless, this will fall to Troy who's been working on the rest of the Lightbeam copy and will be writing the newsletter as well.

Comment 3

[Lizz Noonan - she/her (:lizzn)]

This will be part of the regular newsletter :)

Comment 4

[Matej Novak [:matej]]

Aces.

Comment 5

[Carmen]

Hey all


Lizz, we file a newsletter bug for each month. Lightbeam will be a feature in the regular newsletter.

So if you need a bug for tracking, def. use this one. But we'll work from the newsletter bug, which I'll file in a week or so.

Comment 6

[Lizz Noonan - she/her (:lizzn)]

Awesome - thanks Carmen. Going to leave this open so I can track with the other Lightbeam-related assets.

Comment 7

[Lizz Noonan - she/her (:lizzn)]

Update: New go-live date for Lightbeam 1.0 is 11/04.