928551 - [VTCS] Beach Banners

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[VTCS] Beach Banners

>>Project Overview:
Firefox has entered into a partnership with Vans Triple Crown of Surfing. The Triple Crown of surfing includes the three final surfing events that award a World Championship (Vans World Cup; Reef Hawaiian Pro, Billabong Pipe Masters). The events are streamed live on the Web with commentary in multiple languages. Firefox is looking to roll out this partnership as part of the Firefox OS launch in Brazil (and possibly Mexico). Brazil is number two in terms of views on the Vans Triple Crown live Web stream. In 2012 nearly 1MM visitors from Brazil visited the Triple Crown webcast. The Triple Crown runs Nov. 12 - Dec. 20, 2013.


VTCS Website: http://vanstriplecrownofsurfing.com/
Creative Brief: https://docs.google.com/document/d/1nAggMc2cGyhARwb7Ou5WgMnyO6FbSfXU8AOHpHw8OXI/edit
Basecamp site: https://basecamp.com/1897137/projects/4083604-vans-triple-crown-of
VTCS App in Marketplace (browser-based): https://marketplace.firefox.com/app/vans-triple-crown-of-surfin?src=search

These banners will be put up on the beach. Please see the attached photo of the Vitamin Water banners for an example. We're just going to use the desktop logo here, as the footage will be in all markets, including TV in the US. 

>>Creative Specs & Deliverables:
Specs: 4 double sided Banners with these dimensions 118"W x 34"H with space for grommets about ever 4 inches apart on the top and bottom

Format: Print-ready file (PDF if possible)

>>Launch Date:
2013-11-10

>>Creative Due Date:
2013-10-28

>>Mozilla Goal:
All

>>Points of Contact:
Not provided

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Attachment: IMG_3532.JPG

Comment 2

[Lizz Noonan - she/her (:lizzn)]

Sorry, I posted before I was finished with the specs section!

Required elements: Firefox logo/wordmark, URL, spot for hashtag (#SurfFirefox is tentative)

Comment 3

[Jennifer Balaco]

Assigning this over to Lee.

Comment 4

[Matej Novak [:matej]]

Will these have text, like a headline, or only visuals with the hashtag and URL?

Comment 5

[Lizz Noonan - she/her (:lizzn)]

Only visuals, but I think the agency is covering this piece now. I'm meeting with Kristin this afternoon to find out what the agency is responsible for and what we're responsible for.

Comment 6

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #5)
> Only visuals, but I think the agency is covering this piece now. I'm meeting
> with Kristin this afternoon to find out what the agency is responsible for
> and what we're responsible for.

That would be great. Thanks so much.