931958 - State Of Mozilla Facebook graphic

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

>>Project/Request Title:
State Of Mozilla Facebook graphic

>>Project Overview:
Need a Facebook graphic to allow us to promote the State Of Mozilla on Facebook. 

Would like it to be a quote from Mitchell. I liked this one from the Summit 

"We build our products to represent our values." - Mitchell Baker, Chair of Mozilla (Mike, can we confirm that's the right, shortest way to refer to Mithcell)

Short, to the point, easy to write a status update around to incentivize clicks over to the SOM.



>>Creative Specs & Deliverables:
FB graphic

>>Launch Date:
2013-11-19

>>Creative Due Date:
2013-11-11

>>Mozilla Goal:
All

>>Points of Contact:
ARRAY(0x7f574e127358)

Comment 1

[Mike Manning]

Mitchell's title is now Executive Chair. I do think that's a good quote for us to highlight.

Comment 2

[Jennifer Balaco]

Assigning this over to Matt.

Comment 3

[MT]

Attachment: 806x806_FB_post_MitchellQuote.jpg

Comment 4

[MT]

Attachment: 806x806_FB_post_MitchellQuote_v2.jpg

Hi Carmen, I've posted a couple of options for the State of Mozilla quote.  One which makes use of the recent Summit graphics, and another that has a more generic Mozilla branded look.

Comment 5

[Carmen]

I like the second version with the red. Only one thing, though. The white background on the image will flow into the white background of Facebook. Is that okay? Or would we want to make that white a light grey or some other color?

Also, on the images, I'd like to make the color a little less vivid with more of the images shining through. How's that sound to you?

Comment 6

[MT]

Carmen,here is an example of what it would look like http://cl.ly/image/1e3N1l0F2b1R I think it works, there is enough white space that allows for breathing room. I an reduce the red a bit allow the images to stand out more.

Comment 7

[MT]

Attachment: 806x806_FB_post_MitchellQuote.jpg

Carmen, here is an updated version of the State of Mozilla graphic...I've reduced the red saturation to allow the images to be more defined.

Comment 8

[Carmen]

Coolio - works for me. :)

Comment 9

[John Slater]

Hey Matt. You should check with Sean on this. He has a cool picture of Mitchell he's using for the SoM website. If you have time, it would be nice to get this aligned with that.

Comment 10

[MT]

Thanks John. I will check in with Sean, although I believe he is in transit to SF, so may not have something to show until later today/tomorrow.

Comment 11

[MT]

Attachment: 806x806_FB_post_MitchellQuote.jpg

Hi guys, here is an updated State of Mozilla quote. Creative leveraged from Sean's design...but slightly tweaked to fit the narrow space.

Comment 12

[Carmen]

Hey team,

I have a concern. I think an image of Mitchell works well on the State of Mozilla site. But this is a graphic for 17 million Facebook fans who probably have no idea whatsoever who Mitchell is. I don't think an image of her image is going to engender any kind of sharing or clicking.

I want to align, of course, but this may be one of those "Facebook is weird" instances where we go different. 

John, how would you feel about going back the other direction?

Comment 13

[John Slater]

Sure.

Comment 14

[Mike Manning]

TIMING UPDATE: NEW TARGET DATE FOR STATE OF MOZILLA

The comms team reviewed State of Mozilla as part of our workweek, and because there are a few other announcements we want to put out early next week, and we could use the extra approval time, **we're pushing back the publish date for State of Mozilla back two days to Thursday, Nov. 21st.""

Obviously this would impact when you publish the Facebook graphic and other social media posts, so I'm hoping that isn't too much of an inconvenience. If you have any questions, please let me know.

Comment 15

[Carmen]

Mike,

This does put a little snag into Facebook due to other post scheduling/timing/engagement. Twitter we're good with, we can go when you announce.

For Facebook, could we post on Nov. 23? If we can match your announcement on Twitter, would 2 days matter on Facebook, seeing as our audience there is more broad user base?

Comment 16

[Carmen]

Mike replied via email with an okay to post Nov. 23.

Comment 17

[Jennifer Balaco]

Going to go ahead and resolve this again, since desing is done.. Thanks for the update!

Comment 18

[Carmen]

Hey Jennifer,

Actually, this one isn't done yet

Matt - can you repost your version with the red quote and the red shaded images? John agreed to go back to that concept, since Mitchell's image won't be recognizable (and thus engaging) on FAcebook.

Comment 19

[MT]

Attachment: 806x806_FB_post_MitchellQuote.jpg

Comment 20

[Carmen]

Marking it done. :)