932467 - Congstar/Firefox OS graphic for German Facebook post

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

>>Project/Request Title:
Congstar/Firefox OS graphic for German Facebook post

>>Project Overview:
Team,

We need to explore how we might tastefully, in a brand-compliant way, add a partner logo into a Firefox OS Facebook graphic along with the Firefox logo. Something that implies that we're partners, but per Pete, that "include photos that reflect who we are (vs reflecting Congstar product exclusively)?"

If possible, it would be great to see two examples. I'm guessing that John would need to show to Pete once we decide on direction 

The copy that has already been approved for the post is:

#FirefoxOS is the only phone with adaptive search. It's always changing to offer you the exact apps you need, the moment you need them! Get yours today!

For Congstar, we're changing the last sentence to "Get yours from Congstar today"

The original idea for the graphic was a photo of someone holding the phone with adaptive search on the screen (specifically in German in this case). But we're open to ideas - you have a much better idea of the graphics available to us. We have some photo compilations here as well. https://etherpad.mozilla.org/FirefoxOSphotos

I imagine some kind of imagery with the brand guideline of having the Firefox logo in the corner. Perhaps the congstar logo is in the other corner? 

This is a rush job (we're scrambling here as well to make this work.)

The post goes up Nov. 10. We'd need to see graphics by Nov. 6, which would give us two days to get all the approvals (Plus, Congstar needs to see) If this is an unworkable deadline, please advise.

>>Creative Specs & Deliverables:
Standard FB graphic size

>>Launch Date:
2013-11-10

>>Creative Due Date:
2013-11-06

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail]

Comment 1

[Carmen]

Attachment: Logo_congstar_schwarz_300dpi.jpeg

Comment 2

[John Slater]

Assigning this to Ty - he did the adaptive pages on the FxOS website, so this is in his wheelhouse. I think the "one logo in each" corner suggestion works for the partner branding.

Comment 3

[Ty Flanagan]

Just want to verify that we cater to these ad size dimensions:

Desktop - 400px X 400px
Mobile - 618px X 618px

is this correct?

Comment 4

[Carmen]

Hey Ty,

Not sure of the question. This would be a Facebook post, 403x403. 

Sorry for the rush, but still need  by Wednesday or Thursday (this is a partner promise)

Comment 5

[Ty Flanagan]

Attachment: FFxOS_Congstar_806x806_1.png

I have created a few options at double the size of what is normally used. This will cover mobile and retina displays.

This is the first of 5 designs.

Comment 6

[Ty Flanagan]

Attachment: FFxOS_Congstar_806x806_2.png

Comment 7

[Ty Flanagan]

Attachment: FFxOS_Congstar_806x806_3.png

Comment 8

[Ty Flanagan]

Attachment: FFxOS_Congstar_806x806_4.png

Comment 9

[Ty Flanagan]

Attachment: FFxOS_Congstar_806x806_5.png

Comment 10

[John Slater]

Thanks Ty! Really awesome to see so many options.

Strong preference from me for the first one - I think it works really well.

Comment 11

[Ty Flanagan]

Thanks John,

First one is pretty much similar to the first section on the FFx OS page. Depending on the visual message we want to share, the football image could be swapped out for either the coffee shop or party along with the matching adaptive search screen.

Comment 12

[Carmen]

I think the football image is great.

Silly question, those apps and the search, is that the German screenshot? (Congstar is the German partner, I just want to be sure before we send to them.)

Comment 13

[Ty Flanagan]

Yes, that's the screenshot we have created for German/Deutsch locales.

Comment 14

[Winston Bowden]

This looks super.  Thanks guys.

Comment 15

[Carmen]

Hey Ty,

Dan heard back from congstar. They didn't like the transparent logo on the blue background. They want their logo on a black background (I've attached an example)

This post is scheduled for Sunday. Any chance that you could make the change today? (Sorry to even have to ask)

Comment 16

[Carmen]

Attachment: Congstar re-do

Comment 17

[Ty Flanagan]

Attachment: FFxOS_Congstar_806x806_1rev.png

Here is the updated post image with the Congstar logo on a black background.

Comment 18

[Dan Horner]

Thanks - approved by me.

Comment 19

[Carmen]

Awesome ya'll! Thanks. :)