932539 - Replace the new get involved banner from support.mozilla.org

Status: RESOLVED FIXED

(support.mozilla.org :: General, defect, P3)

Description

[Verdi [:verdi] Best to slack me]

Attachment: Mockup of page with get involved and news items removed

The new get involved banner on support.mozilla.org is inappropriate and should be removed. I've filed bug 932471 to add a reasonable get involved CTA added to the site's top nav.

We should also remove the Mozilla news links. They don't appear to be providing value.

This will focus the page on the actions that the vast majority of users who come to this page are there to do. 

For reference https://bugzilla.mozilla.org/show_bug.cgi?id=899482#c32

Comment 1

[Ricky Rosario [:rrosario, :r1cky]]

Putting in da sprint!

Comment 2

[Ibai Garcia [:ibai]]

I'm all in about removing things (and so is Ricky :D). In this particular case, before we remove completely the access to Get Involved, it would be good to have a plan on how we turn visitors into contributors.

Or, to have an overall plan to attract contributors in different ways if we decide that the "Get Involved" is not the right way to go. I haven't seen anything to point that's true though, so I'm going to stick to the idea that the work that we did last year around the Get Involved site is beneficial.

Comment 3

[Andrew Truong [:feer56] [:andrewtruong] [:atruong]]

How much traffic do we get for the mozilla news? Do users find it useful, do other contributors find it useful? Do we have people that check it regularly to see if it's updated? Are there alternatives to this instead of just removing the whole thing?

Comment 4

[Rosana Ardila]

Again, as commented on the other bug, I agree with Ibai.

I think we should have a discussion around this, we are getting new contributors from that banner and I do understand that it could distract but I don't agree with removing it completely. I would go for a intermediate solution as Ibai says.

Madalina, do you have any thoughts?

Comment 5

[Ricky Rosario [:rrosario, :r1cky]]

Doesn't really block.

Comment 6

[madalina]

I don't think we should remove the banner completely. I agree that it can be distracting but in this case maybe we can just make it smaller or tweak it somehow. The whole point of the banner is to attract new contributors from the visitors of the site. How about letting that run and then getting some data on how many people actually used that? Then we can make a valid decision.

Comment 7

[Kadir Topal [:atopal]]

Some data points: About 8% of the visits of get-involved come from the start page. Whereas 45% of the visits come from /products/firefox. 8% is about 4000 views a month. To give you a comparison: We have about 45 million page views per month on SUMO.

The more depressing this is actually that even this CTA didn't generate more viewers for the get-involved page.

Comment 8

[Ibai Garcia [:ibai]]

I'll suggest marking this bug duplicated of https://bugzilla.mozilla.org/show_bug.cgi?id=932471

Rationale: We are trying to solve the same thing, we want a way to promote the possibility to contribute in SUMO from the home page (/home).

There's a disagreement on how important this task is and that affects the weight the different components have.

IMHO, the home page serves 3 purposes, in order of importance:

1- Users who come to find help use this page to select the product that they need help with.
2- Convert users who are curious about contributing to SUMO (or they didn't even know that this was a possibility) into active contributors.
3- Contributors who are logged in and use this page as entry point to start to help other users. (overtime we have learned that each of us has a different flow and it's hard to define a single entry point that is critical).

As Kadir mentions, this is not the usual entrance for help. That one is the product page (i.e. https://support.mozilla.org/en-US/products/firefox)

If we all agree that these is a reasonable list of tasks to be accomplished from this page (and it includes all the tasks that should be accomplished from this page) we should weight the visual elements accordingly.

In other words, we will not remove the banner but weight it accordingly...and that makes this bug duplicated of https://bugzilla.mozilla.org/show_bug.cgi?id=932471

Comment 9

[Verdi [:verdi] Best to slack me]

(In reply to Ibai Garcia [:ibai] from comment #8)
> I'll suggest marking this bug duplicated of
> https://bugzilla.mozilla.org/show_bug.cgi?id=932471
> 
> Rationale: We are trying to solve the same thing, we want a way to promote
> the possibility to contribute in SUMO from the home page (/home).
> 

I don't think this is a dup. This also includes removing the news items. Also bug 932471 is a bit involved and not a right now, short term solution.


> There's a disagreement on how important this task is and that affects the
> weight the different components have.
> 
> IMHO, the home page serves 3 purposes, in order of importance:
> 
> 1- Users who come to find help use this page to select the product that they
> need help with.
> 2- Convert users who are curious about contributing to SUMO (or they didn't
> even know that this was a possibility) into active contributors.
> 3- Contributors who are logged in and use this page as entry point to start
> to help other users. (overtime we have learned that each of us has a
> different flow and it's hard to define a single entry point that is
> critical).
> 
> As Kadir mentions, this is not the usual entrance for help. That one is the
> product page (i.e. https://support.mozilla.org/en-US/products/firefox)
> 
> If we all agree that these is a reasonable list of tasks to be accomplished
> from this page (and it includes all the tasks that should be accomplished
> from this page) we should weight the visual elements accordingly.
> 
> In other words, we will not remove the banner but weight it
> accordingly

Ok fine. Why not remove the image and change the text and css? This could be a 10 min fix (it took me 2 min with the dev tools to mock up). http://people.mozilla.org/~mverdi/screenshots/banner-20131030-141535.jpg

      
<h3>Help other users</h3>
<a class="btn btn-submit" href="/en-US/get-involved">Get involved</a>
      
#get-involved-box h3 {
    font-size: 30px;
    width: 300px;
    float: left;
    margin-left: 200px;
}

.highlight-box {
    background: none repeat scroll 0% 0% #FFF;
    margin: 20px 0px;
    padding: 15px 10px 0px;
}


Then, when that's done, let's do some research and thinking about the best way to advertize for new contributors. Clearly, this page is not very effective. Maybe my little banner is enough effort for this page and what we really should be doing is spending resources reaching out in other places (google adwords, other mozilla properties, other open source communities, etc. etc.)

Comment 10

[Ibai Garcia [:ibai]]

I like the proposal!

Comment 11

[Ricky Rosario [:rrosario, :r1cky]]

We'll deal with the news part separately. We just added tracking of the news clicks yesterday.

Comment 12

[Ricky Rosario [:rrosario, :r1cky]]

I'll let :rdalal do this when he is back from PTO

Comment 13

[Rehan Dalal (Inactive)]

Back from PTO. So I *HATE* that mockup. It's just super ugly and makes the page look like it hasn't completely finished loading yet.

I'd rather just have the button with no extra text and no white background than what's in the mockup.

Comment 14

[Verdi [:verdi] Best to slack me]

(In reply to Rehan Dalal [:rehan, :rdalal] from comment #13)
> 
> I'd rather just have the button with no extra text and no white background
> than what's in the mockup.

Do you mean the same thing that's on the product page? If so, I'm fine that - it was Bram's originally suggestion.

Comment 15

[Kadir Topal [:atopal]]

Personally, I don't like the blue button on its own. It completely throws off the balance of the site. But anyway, we are using it already on the product landing page, which is way more important. So, as a short term solution I'm okay either way.

Comment 16

[Ibai Garcia [:ibai]]

FWIW, the new banner has impacted positively in the traffic to Get Involved (as expected):

https://docs.google.com/a/mozilla.com/spreadsheet/ccc?key=0AiYrsx83iOr0dFRCR2hfLS1kY1hhWVhzcm9hcjI1NUE&usp=sharing

It would be good to know if this has impacted the amount of users that are being converted to contributors before going with a minimalistic approach (only the button) vs the bigger one without too much visual weight (something like what Verdi proposed as interim solution....although it needs some work as from Rehan's feedback. It was an interim solution after all)

Comment 17

[Ricky Rosario [:rrosario, :r1cky]]

The new blue button is on prod now:
https://github.com/mozilla/kitsune/commit/03564d1e9ed337ce7cf0b90a1a334bfe5911aeaf

Do we need a new bug to discuss further changes to this? We should probably measure the impact of this change for a few days.

Comment 18

[Kadir Topal [:atopal]]

Ibai, can you elaborate on the data you linked to? I'm assuming column B is visitors to /home and column C is visitors to /get-involved? In that case: Are you sure that was the effect of the new banner? According to the data two days after the banner launched there was still no movement in the visitor numbers. Only 3 days later the visitor numbers go up 1 and then 2 percentage points. Since most of our users are new users that would rather point at another reason for the visitor rate to go up. 

I'd actually look at another number: The percentage of /get-involved visitors who come from /home. Before the banner that's 8%. After the banner it's 16%. So clearly more people are clicking from the homepage on the button. However, it seems like that's to a large part people who would have clicked on it from somewhere else anyway, because the share of /products/firefox was 45% before and is 45% now. If the button were attracting additional people the share of products/firefox would go down.

Comment 19

[Ibai Garcia [:ibai]]

Pageviews vs Pageviews. Just to make sure that Get Involved traffic is not higher because /home traffic is higher. You can see that one is increasing faster than the other.

Your observations are spot on.

We can spend a lot of time looking into different reasons: fundamentally the traffic has grown. We need to know if that's qualified traffic and we are seeing more sign up for contributions. If that's true, we should push for a big banner.

This is like "branding marketing". People may not click on the banner but you have landed in their brain and the next time they see your product (or the Get Involved button in this page) they know what it is and they convert. Basically, we are also increasing the awareness of the possibility of SUMO as a contribution place. And that's good.

Comment 20

[Rosana Ardila]

Kadir, Ibai thanks for taking a look at the metrics.

I agree with Ibai, we are growing and that's good. We need to figure out a way to better track the rest of the conversion funnel.

Kadir, if the percentage of people clicking on the products hasn't change, can we assume that the button wasn't distracting people either?

Should we set up another bug for tracking the conversion more accurately?

Thanks,

- Rosana

Comment 21

[madalina]

+1 on tracking conversions!