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>>Project/Request Title: Mozilla in 2013 EOY Infographic >>Project Overview: Every year, the PR team spearheads an end of the year infographic as an effort to generate a bit of buzz around Mozilla at the end of each year. Two years ago, we did a Firefox year-in-review graphic that received a lot of interest. Last year, we expanded that graphic and created a “Mozilla Year-in-Review” which received a lot of internal and external excitement and interest. The PR team wants to create an infographic highlighting changes and updates to Mozilla over the past year. The key message/takeaway will be showcasing Mozilla's innovations over the past year. >>Creative Specs & Deliverables: The final deliverable will be an infographic in PSD or JPG similar to the ones we've done in year's past. https://blog.mozilla.org/press/files/2012/04/Mozilla-in-2012.png https://blog.mozilla.org/press/files/2012/04/firefox2011_EN_72dpi.jpg We'll also need it translated versions in French, Polish, Italian, Spanish, German, Portuguese. >>Launch Date: Not provided >>Creative Due Date: Not provided >>Mozilla Goal: All >>Points of Contact: ARRAY(0x7fbdb5179f20)
Ideally, we'd love to have this ready in early to mid-december depending on creative time frames.
One more note: the font will need to be able to read Polish language characters
Another note: This will be posted on the blog and the press center for electronic viewing but should also be made high resolution enough for printing.
A few additional comments from our meeting on this (me/Shannon/Paul): - mid-December deadline is better than early December - key next step is for PR to generate the final list of content as soon as possible (they already have a starting point, but it needs more work)...let's shoot for EOW - I also suggested https://blog.mozilla.org/files/2011/03/ff4-infogrpahic-48hours.png as inspiration, both in terms of design but also b/c of the way we took a couple of basic facts and twisted them around to make them more interesting - the localization element will be a challenge we need to keep in mind in terms of schedule and concept Lee, am assigning this to you. Let's talk when you're back from Toronto.
Assignee: jbalaco → ltom
Hey Shannon. Any updates here? We need to get the content nailed down asap...
One small change: Web apps and games are 5x faster because of asm.js
Thanks Shannon. I took all the above comments and put them into https://etherpad.mozilla.org/2013eoy. It doesn't feel complete yet, so please add or edit whatever you think is necessary. Can we get this locked down by EOD Monday?
Hi John If there's anyway we can incorporate the MDN redesign into this infographic, that would be great. Even if it's just using the new MDN logo: https://assets.mozillalabs.com/Brands-Logos/MDN/logo-wordmark/ Thanks Paul
Thanks Paul. I'm sure we can use the new logo as a visual for that section. (Lee, take note.)
It's already in the works. Thanks for the heads-up though!
Possible to include signatures on Stopwatching.us petition under "privacy"? It was close to half a million but I can get the exact #.
(In reply to Andrea Wood from comment #14) > Possible to include signatures on Stopwatching.us petition under "privacy"? > It was close to half a million but I can get the exact #. It was 588, 351. https://optin.stopwatching.us/ Something like "588,351 people demanded the US Congress reveal the extent of NSA spying"
We won't know final donation numbers, but they are another potential piece of data. It would be something like "Raised $11,500,000 from 9 foundations and 50,000 individual donors." We'll know exact donor numbers and the total on January 1st.
Shannon, can you advise on comments #14-16? Lee is already pretty far along with the design, so we need to know asap if you want to include it or not. Thanks!
Hi Andrea and Geoffrey - Given that we are already underway, I would prefer that we leave out that stat. This project has been underway for a few weeks now and I asked Erica Sacking from the Foundation to send us the top 3-5 stats from Foundation projects which is where we got Webmaker and Open Badges. We are doing a detailed blog post and we are happy to include these stats in the blog post recap.
Hey Shannon -- in regards to the Stop Watching Us stat, that number is actually not a MoFo thing--it was a joint project led by Alex Fowler, so could be great to show impact and reach around privacy. Let me know if I can help. The Badges & Webmaker stats look good. Thank you!
Hi Shannon. Understood. Incorporating fundraising into this will always be hard, as December 30th is the biggest day of the year; we bring in 1000s of donors and dollars on that day. I'd make one more pitch for StopWatching.Us, though. =) It's Mozilla's largest accomplishment around the most topical web-related issue of the year, the NSA. It also represents a huge, combined feat involving Harvey's team, Pete's team, and Mark's team, not to mention the large network of partner orgs, was made possible by relationships formed during SOPA/PIPPA, etc. Thanks!
Hi John and Lee - Quick update that under Firefox desktop we can add "half a billion users" I've updated that in the etherpad as well.
Created attachment 8342075 [details] mozilla_eoy_infographic_2013_2.jpg Hi all, I wanted to post this work-in-progress mock up of our infographic. Please use it to get a sense of how the copy points and stats might be laid out (and what we can possibly do to streamline or improve how they read). I'm hoping that we can get all content solidified very soon, so I can nail down the layout. *Note I'm still in the process of creating a graphic header "Mozilla 2013" and other fun tidbits that will make this more visually rich. Hope you like where it's going!
Hi Lee! Thanks so much! This in AMAZING start and I love it so far :) Do you want to meet quickly tomorrow do go over some ideas I have on how to improve how they read? Thinking it would be best to either turn everything into a digit number or the other way around, so instead of "half a billion" 500,000,000 might be more compelling :) Also, we might be able to change the language in the OS section to break them out more individually. I'll be in the office and am free after 2pm if that works for you :)
Thanks Lee! This is looking good...I'll follow up with you on more thoughts tomorrow. +1 for your getting together with Shannon to discuss, too. Shannon, what are the l10n plans for this? Am trying to resource the localized versions and it would be great to know when we'd be able to get started (and when they're due). We're aiming to have the en-US version finished by this Friday.
Hi John - Barbara let us know that they sourced a designer to help with European locales (German, Spanish - Spain, Italian, French and Polish). We'd love help from your resources for Japanese, Chinese, Portuguese and LatAm Spanish. Ideally, we'd like to post next Thursday, if possible so would EOD Wednesday work? Barbara also let us know that they would need an open file for the local designer to help with the localized versions. Do you think its possible in any way to get the open file by EOD Thursday?
Hi Lee - I just wanted to let you know that the content in the etherpad should be stamped final. We added one final stat under desktop about gaming. I'm going to get our global team know we well for L10N. Thanks!
Created attachment 8343220 [details] mozilla_eoy_infographic_2013_5.jpg Thanks for the update, Shannon. I'm attaching the latest mockup here, with the final copy flowed in. Please have a look at it and let me know what you think! Also, let me know when we have the PT translations for me to adjust for. You can make the check payable to: Lee Tom ;)
Thanks Lee! Question for Shannon: in the FxOS section, can we just say "3 smartphones" instead of "3 Firefox OS smartphones"? Seems tighter and less redundant.
LEE! Thank you so much! it looks SOOO good! John - Agree with your comment. We can remove Firefox OS. I have our agency doing the Portuguese version so I think you are off the hook Lee :) Thank you!
Created attachment 8343428 [details] mozilla_eoy_2013_EN_72dpi.jpg Thanks Shannon! I'm so happy that you like it. Here's the final .jpg for the EN version. I also uploaded a 300dpi version for print and the vector file on our Box account. You can find them here: Box / Creative / Engagement / Infographics / 2013 Mozilla Infographic
This is perfect- gorgeous!! LOVE IT :)
Hi Lee - Do you have the illustrator file that we can share with our teams?
Hi Lee - I am adding our European team here so they will have access to the final open file once you post it. :) Thanks!
Hi Lee - I cannot find the box folder you refer to. Can you send a link / add me and also send me the illustrator file. @ Shannon - since we just lost a day on this, I need to check when we can get this done by.
Here's a link to the vector file: http://cl.ly/code/2r1n3z0p0v00 Also, any designers making edits to the copy will need the font, Fira Sans: https://mozilla.app.box.com/s/4dhgg18ybvlqojoi10zw
Hi Lee - Is there any way we can add a comma between the 1 an the 6 on the Maker Parties section? Looks like we are going to push this out on Monday.
Hi Lee- I know this is very difficult, but it turns out we have 4 operators now for the Firefox OS section. the last operator launched unexpectedly late last week. Is there any way we can make that change when we add the comma?
Created attachment 8346653 [details] mozilla_eoy_2013_EN_72dpi.jpg The comma and Firefox OS operators changes have been made to all the files (and replaced on Box) Shannon. Enjoy!
Hi Lee - I am so sorry and I am not sure how I missed this on the graphic but it actually says 4 smartphones, not 4 operators. Can we update this ASAP. We have three smartphones in market with 4 operator partners. I've pulled the blog post from the main Mozilla blog. Thanks
Created attachment 8348085 [details] mozilla_eoy_2013_EN_72dpi.jpg Hi Shannon, here's the updated graphic for the blog. I also updated all the files on Box, in case you need the higher res file(s).
Created attachment 8348215 [details] mozilla_eoy_2013.svg Posting the .SVG file here for accessibility
Hi Lee - Can you re-send the link to Box for the Vector file?
Here's a link to all vector files zipped: http://cl.ly/1h0L1e0W303T - AI - EPS - SVG
Status: NEW → RESOLVED
Last Resolved: 4 years ago
Resolution: --- → FIXED
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