December 2013 Facebook Graphic request 3

RESOLVED FIXED

Status

RESOLVED FIXED
5 years ago
5 years ago

People

(Reporter: ccollins, Assigned: mternoway)

Tracking

Details

Attachments

(5 attachments, 5 obsolete attachments)

(Reporter)

Description

5 years ago
>>Project/Request Title:
December 2013 Facebook Graphic request 3

>>Project Overview:
1) Another holiday shopping post, this time around add-ons that can save you money. Perhaps a graphic of different monetary symbols? Dollar sign, Euro, peso, real, etc.

2) 13 Best Add-ons of 2013
(PS - Jess is also requesting something on this for her email design in December, can be the same theme)
Need a graphic with no text that conveys the idea of the 13 best add ons of 2013. I really like the Add-ons mascot, he looks like a fox Inspector Gadget. Or, maybe it's a calendar with 2013 circled and a tool box for add-ons. It's a really fun story, I'd like the graphic to be really fun, too. The copy is here for reference: https://docs.google.com/a/mozilla.com/document/d/1MNiGdDKZKxeZHXQxFVxARL0i0-r8XHePNyPS5AZDa_w/edit

3) Speed it up!
We are telling folks to get the latest version of Firefox, it's the fastest version. Could be the Firefox speedometer, but we've used that in the last few months. 

John, this is due while I'm out, can you be final approver? Michaela will help if needed.

>>Creative Specs & Deliverables:
Facebook graphics

>>Launch Date:
2013-11-12

>>Creative Due Date:
2013-12-10

>>Mozilla Goal:
All

>>Points of Contact:
mthayer@mozilla.com

Updated

5 years ago
Due Date: 2013-11-12 → 2013-12-10

Updated

5 years ago
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
(Assignee)

Comment 1

5 years ago
Created attachment 8344914 [details]
December_806x806_FB_post_bestAdd-ons.jpg

hi guys, I've attached a concept for the best add-ons graphic.  The goal was to play up the fun factor with this one, so I've worked in Carmen suggestion of a toolbox bursting open with generic add-on icons. Let me know what you think of this idea.

Comment 2

5 years ago
That is certainly a fun graphic! Love the look of it. Only uncertainty is whether it's clearly enough about add-ons...did you consider using real logos instead of generic ones? Not sure if that's the way to go, just asking.
(Assignee)

Comment 3

5 years ago
Thanks John. I find working with the real add-on logos a bit tricky since they are often too small in res size. I was going along the lines of the add-ons promo video which used a generic but cohesive looking set of visuals to portray the idea of variety.  On that note, would we be able to leverage those graphics for this?
(Assignee)

Comment 4

5 years ago
Created attachment 8345343 [details]
December_806x806_FB_post_shopping.jpg

Here's what I am thinking could work for the holiday shopping post. I've made use of Carmen's suggestion to use the various currency symbols.
(Assignee)

Comment 5

5 years ago
Created attachment 8345351 [details]
December_806x806_FB_post_bestAdd-ons_v2.jpg

Here is another option we could go with to represent add-ons.
(Assignee)

Comment 6

5 years ago
Created attachment 8345468 [details]
December_806x806_FB_post_speed.jpg

Here is a new take on the speedometer idea.

Comment 7

5 years ago
Hi Matt. Thanks for these, and sorry for the slow reply.

Holiday shopping: looks good, but can you make any tweaks to give it a more generically 'holiday' feel? The color palette feels pretty pastel and warm weather-ish.

Addons: we've pretty much phased out that character, so would rather stick with your earlier approach. Although I believe Lee may also be cooking something up? Where do we stand there?

Speedometer: looks great

Comment 8

5 years ago
Created attachment 8345568 [details]
mozillaorg_homepage_01.jpg

I started cooking up something last night before I knew that Matt was also taking a stab at the fun promo for social channel. My direction stemmed from the End of Year infographic that I just completed http://cl.ly/image/2j061K2x0213 - figuring since it was a "best of 2013" that the year-end theme seemed like it could tie in. I changed the background colors (to orange and blue) to keep it Firefox-centric though. 

I like what Matt has been working on - I think stylistically, these could marry well: the chest of exploding Add-ons + the 13for'13 mark. 

I'm hoping we can nail down a direction soon, as there's a separate bug for the 13 for '13 promos on Moz.org folks are waiting for - and it would be nice if the assets could match.
(Assignee)

Comment 9

5 years ago
Created attachment 8345655 [details]
December_806x806_FB_post_shopping.jpg

Thanks for the feedback, I've added a bit more vibrancy to the colours to make them a bit sharper and richer.
Attachment #8345343 - Attachment is obsolete: true

Comment 10

5 years ago
Looks good!
(Assignee)

Comment 11

5 years ago
Created attachment 8345950 [details]
December_806x806_FB_post_bestAdd-ons.jpg

Thanks Lee, I love the direction you're going with for this. I've updated my toolbox post with a similar colour palette to tie closer into what you have established. I would like to include the logo you created, but it appears as though Carmen has requested no text to appear other than the year, since these would need to be localized.
Attachment #8344914 - Attachment is obsolete: true
(Assignee)

Comment 12

5 years ago
Created attachment 8345954 [details]
December_806x806_FB_post_bestAdd-ons_v2.jpg

This is another one that I was working on that incorporates the logo Lee created.
Attachment #8345351 - Attachment is obsolete: true

Comment 13

5 years ago
Awesome, thanks Matt. I still like the toolbox one. To emphasize the add-ons connection, what do you think about putting the generic icons from your earlier version onto the puzzle pieces?
(Assignee)

Comment 14

5 years ago
Created attachment 8345986 [details]
December_806x806_FB_post_bestAdd-ons.jpg

Here is the version with the original add-on icons combined with the puzzle pieces.
Attachment #8345950 - Attachment is obsolete: true

Comment 15

5 years ago
Looks great! One last thought, and sorry for not catching this earlier - should we say "Add-ons" on the toolbox like before? My understanding is that we wouldn't have to translate that phrase.

Comment 16

5 years ago
Matt, I like how you incorporated the puzzle pieces into the graphic in Comment 12. Would you mind sending me the AI - maybe I can incorporate what you did here, to the Moz.org graphics. Thanks!
(Assignee)

Comment 17

5 years ago
Created attachment 8346026 [details]
December_806x806_FB_post_bestAdd-ons.jpg

John, I've updated with an 'Add-ons' sticker, as opposed to how I had it in the earlier post...I thought it would start to get too busy in that space with the puzzle pieces.
Attachment #8345986 - Attachment is obsolete: true

Comment 18

5 years ago
Perfect. I think we're done here!
(Assignee)

Comment 19

5 years ago
Thanks Lee, here is a link to the PSD which makes use of vector puzzle piece shapes.

https://www.dropbox.com/s/6hzl4qhd6ljpr8d/December_806x806_FB_post_bestAdd-ons.psd

Updated

5 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 5 years ago
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.