941687 - December 2013 Facebook Graphic request 3

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

>>Project/Request Title:
December 2013 Facebook Graphic request 3

>>Project Overview:
1) Another holiday shopping post, this time around add-ons that can save you money. Perhaps a graphic of different monetary symbols? Dollar sign, Euro, peso, real, etc.

2) 13 Best Add-ons of 2013
(PS - Jess is also requesting something on this for her email design in December, can be the same theme)
Need a graphic with no text that conveys the idea of the 13 best add ons of 2013. I really like the Add-ons mascot, he looks like a fox Inspector Gadget. Or, maybe it's a calendar with 2013 circled and a tool box for add-ons. It's a really fun story, I'd like the graphic to be really fun, too. The copy is here for reference: https://docs.google.com/a/mozilla.com/document/d/1MNiGdDKZKxeZHXQxFVxARL0i0-r8XHePNyPS5AZDa_w/edit

3) Speed it up!
We are telling folks to get the latest version of Firefox, it's the fastest version. Could be the Firefox speedometer, but we've used that in the last few months. 

John, this is due while I'm out, can you be final approver? Michaela will help if needed.

>>Creative Specs & Deliverables:
Facebook graphics

>>Launch Date:
2013-11-12

>>Creative Due Date:
2013-12-10

>>Mozilla Goal:
All

>>Points of Contact:
[e-mail]

Comment 1

[MT]

Attachment: December_806x806_FB_post_bestAdd-ons.jpg

hi guys, I've attached a concept for the best add-ons graphic.  The goal was to play up the fun factor with this one, so I've worked in Carmen suggestion of a toolbox bursting open with generic add-on icons. Let me know what you think of this idea.

Comment 2

[John Slater]

That is certainly a fun graphic! Love the look of it. Only uncertainty is whether it's clearly enough about add-ons...did you consider using real logos instead of generic ones? Not sure if that's the way to go, just asking.

Comment 3

[MT]

Thanks John. I find working with the real add-on logos a bit tricky since they are often too small in res size. I was going along the lines of the add-ons promo video which used a generic but cohesive looking set of visuals to portray the idea of variety.  On that note, would we be able to leverage those graphics for this?

Comment 4

[MT]

Attachment: December_806x806_FB_post_shopping.jpg

Here's what I am thinking could work for the holiday shopping post. I've made use of Carmen's suggestion to use the various currency symbols.

Comment 5

[MT]

Attachment: December_806x806_FB_post_bestAdd-ons_v2.jpg

Here is another option we could go with to represent add-ons.

Comment 6

[MT]

Attachment: December_806x806_FB_post_speed.jpg

Here is a new take on the speedometer idea.

Comment 7

[John Slater]

Hi Matt. Thanks for these, and sorry for the slow reply.

Holiday shopping: looks good, but can you make any tweaks to give it a more generically 'holiday' feel? The color palette feels pretty pastel and warm weather-ish.

Addons: we've pretty much phased out that character, so would rather stick with your earlier approach. Although I believe Lee may also be cooking something up? Where do we stand there?

Speedometer: looks great

Comment 8

[Lee Tom]

Attachment: mozillaorg_homepage_01.jpg

I started cooking up something last night before I knew that Matt was also taking a stab at the fun promo for social channel. My direction stemmed from the End of Year infographic that I just completed http://cl.ly/image/2j061K2x0213 - figuring since it was a "best of 2013" that the year-end theme seemed like it could tie in. I changed the background colors (to orange and blue) to keep it Firefox-centric though. 

I like what Matt has been working on - I think stylistically, these could marry well: the chest of exploding Add-ons + the 13for'13 mark. 

I'm hoping we can nail down a direction soon, as there's a separate bug for the 13 for '13 promos on Moz.org folks are waiting for - and it would be nice if the assets could match.

Comment 9

[MT]

Attachment: December_806x806_FB_post_shopping.jpg

Thanks for the feedback, I've added a bit more vibrancy to the colours to make them a bit sharper and richer.

Comment 10

[John Slater]

Looks good!

Comment 11

[MT]

Attachment: December_806x806_FB_post_bestAdd-ons.jpg

Thanks Lee, I love the direction you're going with for this. I've updated my toolbox post with a similar colour palette to tie closer into what you have established. I would like to include the logo you created, but it appears as though Carmen has requested no text to appear other than the year, since these would need to be localized.

Comment 12

[MT]

Attachment: December_806x806_FB_post_bestAdd-ons_v2.jpg

This is another one that I was working on that incorporates the logo Lee created.

Comment 13

[John Slater]

Awesome, thanks Matt. I still like the toolbox one. To emphasize the add-ons connection, what do you think about putting the generic icons from your earlier version onto the puzzle pieces?

Comment 14

[MT]

Attachment: December_806x806_FB_post_bestAdd-ons.jpg

Here is the version with the original add-on icons combined with the puzzle pieces.

Comment 15

[John Slater]

Looks great! One last thought, and sorry for not catching this earlier - should we say "Add-ons" on the toolbox like before? My understanding is that we wouldn't have to translate that phrase.

Comment 16

[Lee Tom]

Matt, I like how you incorporated the puzzle pieces into the graphic in Comment 12. Would you mind sending me the AI - maybe I can incorporate what you did here, to the Moz.org graphics. Thanks!

Comment 17

[MT]

Attachment: December_806x806_FB_post_bestAdd-ons.jpg

John, I've updated with an 'Add-ons' sticker, as opposed to how I had it in the earlier post...I thought it would start to get too busy in that space with the puzzle pieces.

Comment 18

[John Slater]

Perfect. I think we're done here!

Comment 19

[MT]

Thanks Lee, here is a link to the PSD which makes use of vector puzzle piece shapes.

https://www.dropbox.com/s/6hzl4qhd6ljpr8d/December_806x806_FB_post_bestAdd-ons.psd