December 2013 Facebook Graphic request 4

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
4 years ago
4 years ago

People

(Reporter: Carmen, Assigned: MT)

Tracking

Details

Attachments

(2 attachments, 2 obsolete attachments)

(Reporter)

Description

4 years ago
>>Project/Request Title:
December 2013 Facebook Graphic request 4

>>Project Overview:
"Open" graphic

Quote from Mitchell 

Text on graphic: "We protect the open Web." - Mitchell Baker, Executive Chair of Mozilla

It will go with a post of Q&A from Mark Surman about "What is Open."

We'd like the text to take up less than 20% of the graphic so we can put paid promotion behind it. 

Let's not use an image of Mitchell (she's not super recognizable by our fans) 

There's a video on this page https://www.mozilla.org/en-US/mission that has some neat graphic ideas on "open web"

This will be in all locales. If I don't get all the localizations back before my time out, Michaela will add them in as we get them.

John, since this will happen while I'm out, would you please be final approver and work with Michaela as needed?

>>Creative Specs & Deliverables:
Facebook graphic

>>Launch Date:
2013-12-19

>>Creative Due Date:
2013-12-16

>>Mozilla Goal:
All

>>Points of Contact:
mthayer@mozilla.com

Updated

4 years ago
Due Date: 2013-12-19 → 2013-12-16
(Reporter)

Comment 1

4 years ago
Changing up - this will be in EN and ES only.

ES translation: "Nosotros protegemos la Web abierta." - Mitchell Baker, directora ejecutiva de Mozilla

Updated

4 years ago
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
(Assignee)

Comment 2

4 years ago
Created attachment 8348295 [details]
December_806x806_FB_post_protectors.jpg

Hi guys, I've attached a concept that I think reflects Mitchell's quote of 'We protect the open Web.' The idea is pulled from the video on the mission page which features a large number of people surrounding the globe.  Let me know what you think of this idea.  Another idea I had in mind is to make use of a stylized shield with the Firefox logo on it, to emphasize the 'we protect' part of the quote.

Comment 3

4 years ago
Cool, thanks Matt. Do you think it would be possible to add more people across the top of the globe? Feels a little sparse to me.
(Assignee)

Comment 4

4 years ago
Created attachment 8348321 [details]
December_806x806_FB_post_protectors.jpg

John, I've added a faded background layer to give some depth and the illusion of more people.
Attachment #8348295 - Attachment is obsolete: true

Comment 5

4 years ago
Thanks Matt. I'm still having a little trouble figuring this one out. Michaela, any comments to add while I ponder it?

Comment 6

4 years ago
Hello team!

Is this is final image for the post? It's due today. 
Btw, I think Michaela is flying out of Hawaii today. 
Thanks!

Comment 7

4 years ago
If it's due today, we can call it final. If we have more time I would love to explore other options a bit more, but if you need something now let's run it.

Comment 8

4 years ago
Hello John,

The image is due today but I can wait until tomorrow afternoon. Does that work for you? :)

Comment 9

4 years ago
Yes, thanks!
(Assignee)

Comment 10

4 years ago
Created attachment 8348400 [details]
December_806x806_FB_post_protectors.jpg

Hi Sabina, 

I have chatted with John about reworking the post to something a bit more simple and closer to the brand.  Spanish version to come shortly as well.

Thanks,
Matt
Attachment #8348321 - Attachment is obsolete: true
(Assignee)

Comment 11

4 years ago
Created attachment 8348401 [details]
December_806x806_FB_post_protectors_es.jpg

Comment 12

4 years ago
+1

Thanks Matt!

Comment 13

4 years ago
Hi there -- apologies for the delay. Really like the updated graphic. Nice and clean.

Comment 14

4 years ago
Hello team!
So these would be the final images?

Comment 15

4 years ago
Yep!

Comment 16

4 years ago
Yay! Thanks guys!

Updated

4 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 4 years ago
Resolution: --- → FIXED
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