Before the redesign launch we added the term HTML5, i.e. "HTML & HTML5" and it resulted in a higher click-through. I suggest we add it to the redesigned MDN as well.
Summary of my opinion (posted on IRC initially) [as requested by Maris]: 1. We deemphasize HTML5/CSS3 inside the pages. We indicate it in Specification boxes, but no more in banners. 2. We do SEO for HTML5 and CSS3 (we have specific pages for these), because people are looking for these words. 3. Opinion: we should have them (the word and the link to the specific HTML5/CSS3 pages) on the MDN home page (as people will look at them there) So we de-emphasize them, but we don't obliterate them. I proposed "HTML & HTML5" (two links) and "CSS & CSS3" (two links) on the landing page where now is HTML5 and CSS3
Which links? https://developer.mozilla.org/en-US/docs/Web/Guide/HTML/HTML5 and https://developer.mozilla.org/en-US/docs/Web/CSS/CSS3 I assume?
What is "the landing page where now is HTML5 and CSS3" ? The home page?
Yes and yes (the home page).
Double-check me? https://github.com/mozilla/kuma/pull/1748
Are we tracking this fix's effect on the click-through rate? Do we have a baseline?
Commits pushed to master at https://github.com/mozilla/kuma https://github.com/mozilla/kuma/commit/97941c5084527496b197125a8903c9fe8d70375f fix bug 948439 - add HTML5 and CSS3 links https://github.com/mozilla/kuma/commit/1af08a4b1e0f1f7d5ed0a57c548a3dfc883a1d2a Merge pull request #1748 from groovecoder/buzzwords-bingo-948439 fix bug 948439 - add HTML5 and CSS3 links
Status: NEW → RESOLVED
Last Resolved: 5 years ago
Resolution: --- → FIXED
Hmm ... we can track the click-thru rate in GA so we can always create a GA report on it later if someone challenges the decision. I'm personally confident enough in the change based on the A/B test metrics though.
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