952577 - January 2014 Facebook Graphic Request 2 of 2

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[[e-mail]]

>>Project/Request Title:
January 2014 Facebook Graphic Request 2 of 2

>>Project Overview:
All due by 1/20/14

1) A graphic that accompanies the Facebook status copy: “If you ever need help with Firefox, we can come to the rescue! [LINK]”

Perhaps a graphic fox with some kind of super hero outfit. Something depicting the heroic qualities of SUMO. 

2) A No One Ever graphic with this text: 

"Please watch my every move on the Internet without my consent. It makes me oh so happy." - Said No One Ever

Locales will submit their localized copy to us by January 10. 

3) A graphic with this text:

I support online privacy and security.

This graphic should be under 20% text. Would love some creative thinking about how to make it really beautiful and compelling. We’ll be using paid media to get the graphic shared on International Privacy Day. 


>>Creative Specs & Deliverables:
Facebook graphics

>>Launch Date:
2014-01-22

>>Creative Due Date:
2014-01-20

>>Mozilla Goal:
All

>>Points of Contact:
ARRAY(0x7f8fe5ad0b40)

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Hey guys - I just wanted to let you know that we're talking about having a hero image for Privacy Day to use across channels and on a landing page. If we do that, it will be the graphic for item 3 about privacy day. I will have final confirmation on this piece by EOD today.

Comment 2

[[e-mail]]

Thanks so much Lizz. If possible, we'd love to incorporate the text as well that I posted in the project overview. Love the idea of a hero image!

Comment 3

[Lizz Noonan - she/her (:lizzn)]

Hi Michaela! The design request for the Privacy Day hero image is in Bug 959373. The text on the 403x403 FB graphic version could be "I support online privacy and security" + the Mozilla wordmark. And then it would link to the Data Privacy Day landing page. WDYT?

Comment 4

[[e-mail]]

Hi Lizz, that sounds great on the image front. Question for you, though. We have the content on Facebook linking to Desktop download, with an ask that our fans share Firefox w/ friends based on the great privacy standards we have. The locales (PT, DE, ID, PL, GR, ES, HU) have already localized this copy. Is the team open to having the Desktop CTA in other languages, but having the landing page CTA in English? Just thinking through timing at this point. (If it is critical to remove the Desktop CTA and have the locales re-localize, we can do it.) Thoughts?

Comment 5

[Lizz Noonan - she/her (:lizzn)]

(In reply to [e-mail] from comment #4)
> Hi Lizz, that sounds great on the image front. Question for you, though. We
> have the content on Facebook linking to Desktop download, with an ask that
> our fans share Firefox w/ friends based on the great privacy standards we
> have. The locales (PT, DE, ID, PL, GR, ES, HU) have already localized this
> copy. Is the team open to having the Desktop CTA in other languages, but
> having the landing page CTA in English? Just thinking through timing at this
> point. (If it is critical to remove the Desktop CTA and have the locales
> re-localize, we can do it.) Thoughts?

Yes, I think that's the best way to do it because the landing page will likely not be localized. Or if it is, it will only be ES, PT-BR, and EN.

Comment 6

[Sabina]

Hello team!

Hope everyone is doing great :)

Just checking up on the status of this graphic, it was due yesterday & post is suppose to go live tomorrow. 
Thanks!

Comment 7

[John Slater]

We're finishing up the privacy page design in bug 957095. Once we have that, we'll get to this. Thanks for the reminder!

Comment 8

[MT]

Attachment: January_806x806_FB_post_PrivacyDay.jpg

Hi guys, attached is the Privacy Day graphic.

Michaela, can you post the localized copy for this one when you have a moment?

Thanks,
Matt

Comment 9

[[e-mail]]

Yup -- I believe we have it now. Sabina, could you copy and paste the localized copy into this bug for the last two January graphics?

Comment 10

[MT]

Attachment: January_806x806_FB_post_sumoHero.jpg

Thanks Michaela, I will keep an eye open for when it's ready.  Also, I've attached a graphic that I think could work for the SUMO post. 

Can the 'No One Ever' post wait until tomorrow?

Comment 11

[Sabina]

Hello, do you want me to post all the localized copy for all the countries?? 
That would be 1/30 & 1/31 posts. Btw, only about 3 countries have localized copy for 1/31 post.

Comment 12

[Sabina]

Team, is that sumo graphic the final one?

Comment 13

[MT]

Hi Sabina, from my end of things, it can be considered final. But I will let Michaela or John make the final call on this.

Comment 14

[John Slater]

Feels final to me.

Comment 15

[[e-mail]]

Ditto

Comment 16

[Sabina]

Hello, ok awesome,graphic looks cool, thanks for the confirmation.

Michaela, when you get a chance please get back to me on the question I posted/e-mailed you about. 
Thanks team!

Comment 17

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote.jpg

Hi guys, here's what I am thinking for the 'No one ever' post for this batch.  The idea is pretty simple... a door partially cracked open with light shining in...I feel it gives off a pretty invasive feeling and plays into the headline. Let me know what you think.

Comment 18

[[e-mail]]

Hi Matt, I really like the No One Ever Graphic. The light shining in really ties into the concept well.

Comment 19

[[e-mail]]

And, here are the localizations for each of the graphics: https://docs.google.com/a/mozilla.com/document/d/1FxQiGKZsJhlTUe1KmddMVxBXhvOl64vD3gkxdgHl6hI/edit. 

Let me know your thoughts. You'll see that a few locales didn't localize the privacy graphic text. I'm hoping that for those particular locales, we can alternately use an image with no text. Let me know if that is possible. If not, no worries.

Comment 20

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_de.jpg

Comment 21

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_es.jpg

Comment 22

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_gr.jpg

Comment 23

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_hu.jpg

Comment 24

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_id.jpg

Comment 25

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_pl.jpg

Comment 26

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_pt.jpg

Comment 27

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_de.jpg

Comment 28

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_es.jpg

Comment 29

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_gr.jpg

Comment 30

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_hu.jpg

Comment 31

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_id.jpg

Comment 32

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_pl.jpg

Comment 33

[MT]

Attachment: January_806x806_FB_post_PrivacyDay_pt.jpg

Comment 34

[Sabina]

Hello team!

There was an error in the ''No One Ever'' graphic for ES.

It's suppose to read: ''Por favor, vigila todos mis movimientos en Internet sin mi permiso. ¡Me hace muy feliz!'' 

The words ''movimiento'' & ''permiso'' are split up and they are suppose to be together.

This post already launched for all countries except ES & we would like to push it live for ES on Feb.6th because we have no content for that day for that country. Do you think it's possible we could get this graphic corrected by this Friday 1/31? Thanks!

Comment 35

[MT]

Attachment: January_806x806_FB_post_NoOneEverQuote_es.jpg

Thanks for catching that, Sabina. I've attached an updated version.

Comment 36

[Sabina]

Awesome! Thanks :)