958143 - [Tracker] MWC Workstream 1 - Content Partners

Status: RESOLVED WORKSFORME

(Tracking :: User Story, defect)

Description

[Caitlin Galimidi [:c8o]]

Please create bugs for each project in this workstream, and block this bug. 

Workstream 1 (external): Content Partners - lead Michael Ellis
- we now have a pretty good idea of the opportunities we can offer to key content partners
Opportunity 1: demo their app on one of our 2 presentation pods next to the coffee area on the Mozilla stand
Opportunity 2: 45-minute session in the Fox Den
Opportunity 3: partner app pre-installed on demo devices and part of the Marketplace demo script (more on this in workstream 2)
Opportunity 4: partner invited to Sunday Press Event
Opportunity 5: partner highlighted on printed handout
Opportunity 6: partner highlighted on website
Opportunity 7: invitation to BD event (24 Feb, 150-200 partners invited including some content partners) and/or invitation to on-stand networking drinks (26 Feb, general show attendees)
- Michael Ellis is putting together 1) a presentation listing these opportunities and 2) a spreadsheet to track which partners get what (including schedules for presentation pods and fox den)
- call set up with the BD content team to agree which content partners we want to offer these opportunities to. Clearly these will only be content partners that help reinforce our messages around the strength of the html5 ecosystem.
- call to be set up with Erica to agree partners we'd like to have at our Sunday press event
- in parallel on the long-tail side, Mark Coggins is inviting 5 indie developers who have built great html5 apps for FxOS (more detail in his email below). These 5 developers will be included in the rota for the presentation pods (opportunity 1).