965488 - Designs Needed for Firefox Student Ambassador Program

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Katherine Naszradi [:knaszradi]]

>>Project/Request Title:
Designs Needed for Firefox Student Ambassador Program 

>>Project Overview:
1. Design for our flag that will be included in Firefox Club Gear Packs

3. Design for social media graphic to celebrate having 10,000 sign-ups to the FSA program 

>>Creative Specs & Deliverables:
1. Flag
Flag will be 2 feet x 3 feet so the design should still look good when scaled to this size. Center of flag (when looking at it horizontally) should include the Club logo (I'll attach to bug) and underneath the logo should include the 'Firefox Student Ambassadors' word-mark. The logo and word-mark should be in orange and the background in black (as this needs to stand out in a crowded room). I have a copy of the material the flag will be printed on in SF - let me know if you'd like me to attach a picture to this bug 

2. Social Graphic
In February, the FSA program will reach 10k participants and we'd like to encourage Ambassadors to make this their profile picture on social media channels in order to celebrate the achievement. The social graphic should look good as a profile picture on Facebook, Twitter and also as a Facebook post. The post should have the program logo, clearly say 'Firefox Student Ambassadors' and mention our achieving 10,000 members (I'm open to suggestions as to copy here Matej). 

Please let me know if you have any questions. 

Thanks! 

>>Launch Date:
2014-02-17

>>Creative Due Date:
2014-02-14

>>Mozilla Goal:
All

>>Points of Contact:
[e-mail]

Comment 1

[Katherine Naszradi [:knaszradi]]

Attachment: ambassadors_logo.png

Comment 2

[Katherine Naszradi [:knaszradi]]

Attachment: fsa-wordmark.png

Comment 3

[Katherine Naszradi [:knaszradi]]

Hi Jen - just checking in. Are these due dates possible? Thanks!

Comment 4

[Jennifer Balaco]

Hi Kate, 

Was just assigning over to Matt. Do you know what file type Staples needs to produce the flags? If you can get that so that Matt can send over what you need when we're done that would be great. 

Matej, I've added you to provide suggestions to what the text on the graphic could be. 

Thanks!

Comment 5

[Katherine Naszradi [:knaszradi]]

Thanks! Just asked about the file type and will follow-up ASAP when I hear back from Kim.

Comment 6

[Katherine Naszradi [:knaszradi]]

response from Staples: "Eps file or some other kind of vectored graphic art file."

Comment 7

[Matej Novak [:matej]]

How about this?

Help us celebrate 10,000 Firefox Student Ambassadors. Make this your profile pic on your social networks.

Comment 8

[Katherine Naszradi [:knaszradi]]

sounds good to me. Thanks Matej!

Comment 9

[Sean Martell]

Hey all,

I'd much prefer we didn't go with a black flag for this - black isn't in our color palette as it is very harsh and doesn't align with the softness we want in our visual style. 

Charcoal is our preferred dark color vs black, but my suggestion is a Fx Orange flag with the branding 1-color white on it. It'd very much stand out in a room and wouldn't break our style. In fact, it'd be TEH AWESOMEZ.

I've been chatting with Matt about it and he'll show some examples here.

Thanks!

Comment 10

[MT]

Attachment: FSA_flag_examples.jpg

Hi Kate, following up with some examples based off of Sean's suggestions. Two examples, both on an orange background, one with the full logo + wordmark and one with only the logo. Let me know what you think.

Matt

Comment 11

[Matej Novak [:matej]]

Hawt.

Comment 12

[Katherine Naszradi [:knaszradi]]

Talked with Matej and decided on the one on the left - looks great! Mind sending over the vectored file? Thanks so much!

Comment 13

[Katherine Naszradi [:knaszradi]]

Also, checking in on the graphic for the 10k Ambassadors post. Is tomorrow's deadline still doable? Just want to make sure I get out the work to our volunteer teams that this will be coming tomorrow if so. Thanks!

Comment 14

[MT]

Attachment: FSA_flag_2x3ft.ai

Thanks Kate, I've attached the left version as an Illustrator file.  As for the social post, I am planning on showing something very soon! 

Matt

Comment 15

[MT]

Attachment: FSA_FB_post_10000.png

Hey Kate, I've attached an idea for the 10k post based on Matej's copy. Let me know what you think.

Thanks!
Matt

Comment 16

[Katherine Naszradi [:knaszradi]]

LOVE it. Chills just seeing this :) Looks perfect - thanks!

Comment 17

[Jennifer Balaco]

Hi Kate, 

Is this bug good to resolve? Please go ahead if you're all set!

Comment 18

[Katherine Naszradi [:knaszradi]]

Closing it now. Thanks for the reminder and all of the awesome work :)