966079 - Document conversion points for Webmaker contributors / engagement ladder

Status: RESOLVED FIXED

(Webmaker Graveyard :: General, defect)

Description

[Jon Buckley [:jbuck]]

When the list of user actions is documented completely on https://wiki.mozilla.org/Webmaker/Get_Involved, we can close this bug

Comment 1

[Brett Gaylor [:brett]]

Propose we follow the model here:
https://wiki.mozilla.org/Contribute/Conversion_points#Webdev

To document conversion points that makermind needs to listen for

Comment 2

[Michelle Thorne]

Started here: https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing

Next steps: 

* Review that these are the right actions at the right rungs
* Determine what i) incentives, ii) follow-up CTAs, and iii) metrics occur at each action.
* Fill a hundred-thousands of tickets to ship systematic support for the above

Comment 3

[Matt Thompson (@OpenMatt :OpenMatt)]

* Outstanding work Michelle. Can't believe you took this so far so fast.

* Created a short URL for it: http://mzl.la/Engagement_Ladder_detail
* Added it to: https://wiki.mozilla.org/Webmaker/Get_Involved

* Michelle: re-jigged the columns a bit. Needs some cleaning up -- but this seems like a good iteration to share with others to see if we're on the right track.

@ Brett: what do you think of this format?

Comment 4

[Matt Thompson (@OpenMatt :OpenMatt)]

@ Cassie: CCing you as this engagement ladder work can potentially inform the UX work. 
But also because we want to layer on *motivation* / value / pscyhology / human drives. 
We've added a column specifically for that. 
So that we're understanding and designing and measuring for humans, not robots. :)

Comment 5

[Brett Gaylor [:brett]]

Great, this is inspiring progress!

I added a column to your sheet Michelle: data source.  ie, how will we know this conversion point has been reached?

Also added in a few thoughts about conversion points we could introduce in the user category.

Comment 6

[Amira]

Erik and I are templating and creating sample emails in this pad: https://teach.etherpad.mozilla.org/emailengagementtemplates

Comment 7

[Matt Thompson (@OpenMatt :OpenMatt)]

* Amira and Drushka are starting by digging into the *email response* part of this

* They're going to start by documenting in an etherpad. Then we can ship that into the canonical spreadsheet when it's done 
http://mzl.la/Engagement_Ladder_detail

* Amira: can you include the link to your etherpad here?

Comment 8

[Amira]

(In reply to Matt Thompson (@OpenMatt :OpenMatt) from comment #7)
> * Amira and Drushka are starting by digging into the *email response* part
> of this
> 
> * They're going to start by documenting in an etherpad. Then we can ship
> that into the canonical spreadsheet when it's done 
> http://mzl.la/Engagement_Ladder_detail
> 
> * Amira: can you include the link to your etherpad here?

Yup, the pad was listed above your comment Matt :) 
https://teach.etherpad.mozilla.org/emailengagementtemplates

Comment 9

[Erika Drushka]

Brett & ErikaD have further streamlined the Webmaker Contribution Pathways Google Doc https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing

Comment 10

[Amira]

Erika D, did you have a chance to look over the copy of these emails yet? https://teach.etherpad.mozilla.org/emailengagementtemplates Let me know changes and if we can start shipping some of them.