977476 - [Australis] Moz.org homepage banner design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

Placeholder for moz.org banner design for Australis launch. Should use design and messaging of overall launch campaign. More info forthcoming as campaign creative direction and messaging is finalized. 

Final deliverable is a banner design for the moz.org homepage carousel.

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Due date for this project was this week - status update, please! Thanks.

Comment 2

[Jennifer Bertsch [:jbertsch]]

Hoping to have creative direction by Monday.

Comment 3

[Lizz Noonan - she/her (:lizzn)]

Thanks, Jen! Can you give me a new due date for this and Tabzilla design so I can update accordingly? Thanks!

Comment 4

[Lizz Noonan - she/her (:lizzn)]

(In reply to Lizz Noonan from comment #3)
> Thanks, Jen! Can you give me a new due date for this and Tabzilla design so
> I can update accordingly? Thanks!

Got it from your comment in the tabzilla design bug. Thanks!

Comment 5

[Lee Tom]

Hi Lizz, 
Is there a particular headline we're using for this promo? My understanding is that, “There’s never been a better time for Firefox” might need to be re-written in-lieu of what Mozilla is currently going through. Is this something you can confirm?

Comment 6

[John Slater]

Stay tuned for updated direction for the headline coming on (I hope) Monday.

Comment 7

[Jennifer Bertsch [:jbertsch]]

Hopefully direction on this will come on Tuesday, April 8.

Comment 8

[Lee Tom]

Checking back in on copy for this promo. I'm under the assumption that we're proceeding with, “There’s never been a better time for Firefox" but it would be helpful to mock up to the entire block of copy and CTA.

Comment 9

[Jennifer Bertsch [:jbertsch]]

Hi Lee-

We are moving forward with this copy https://bugzilla.mozilla.org/show_bug.cgi?id=979028#c6

and "Glow" as the general theme for design.

Thx,
Jen

Comment 10

[Lee Tom]

Attachment: mozillaorg_homepage_collapsed.jpg

Thanks Jen! 
Here are 2 mockups (collapsed and expanded) of the promo. 

Background is #0095dd

I'll also attach AI file of the logo below

Comment 11

[Lee Tom]

Attachment: mozillaorg_homepage_expanded.jpg

Comment 12

[Lee Tom]

Attachment: firefox_logo.ai

Comment 13

[John Slater]

Just chatted with Lee - he's going to take another pass at this to see if we can integrate a little more Glow flavor. Stay tuned...

Comment 14

[Lee Tom]

Attachment: mozillaorg_homepage_collapsed_2.jpg

New iterations - now, with 33% more Glow flavor!

Comment 15

[Lee Tom]

Attachment: mozillaorg_homepage_expanded_2.jpg

Comment 16

[Lizz Noonan - she/her (:lizzn)]

What say you, Jen?

Comment 17

[John Slater]

+1 from me

Two notes, though:
1. Lizz, we should batch this up with the other Australis materials as part of a wider review.
2. We should be ready to make changes to this based on possible changes to launch strategy (a lot of things are flying around now, as you all know, and everything is at least a little up for grabs).

So, I think we can call this conditionally done. :)

Comment 18

[Jennifer Bertsch [:jbertsch]]

+1 :)

Comment 19

[Lee Tom]

Hi Jen and John, are we still expecting any late-breaking changes to the launch strategy? If we're good to go, I'll post the assets for the promo asap.

Comment 20

[John Slater]

(In reply to Lee Tom from comment #19)
> Hi Jen and John, are we still expecting any late-breaking changes to the
> launch strategy? If we're good to go, I'll post the assets for the promo
> asap.

Final word on that will come next Tuesday...stay tuned.

Jen, should Lee go ahead and post these assets though?

Comment 21

[Jennifer Bertsch [:jbertsch]]

Post away!  Thanks Lee!

Here's the implementation bug https://bugzilla.mozilla.org/show_bug.cgi?id=993129

Comment 22

[Lee Tom]

Attachment: mozillaorg_homepage_collapsed_4.jpg

Hi all, 
We're updating the look of the homepage promo (and Tabzilla) with this Glow icons approach. I'm posting mockups here so there are no surprises. I'll update assets to the implementation bug asap. Thanks, L

Comment 23

[Lee Tom]

Attachment: mozillaorg_homepage_expanded_3.jpg

Comment 24

[Lizz Noonan - she/her (:lizzn)]

Hey Lee - are those the final assets (good to close)?

Comment 25

[Lee Tom]

Good to close! 

(In reply to Lizz Noonan from comment #24)
> Hey Lee - are those the final assets (good to close)?

Comment 26

[Lizz Noonan - she/her (:lizzn)]

\o/