977477 - [Australis] Moz.org homepage tabzilla design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

Placeholder for a Tabzilla design for the Australis launch. Should use design and messaging of overall launch campaign. More info forthcoming as campaign creative direction and messaging is finalized. 

Final deliverable is a design for the Tabzilla promo spot on the mozilla.org homepage.

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Due date for this project was this week - status update, please! Thanks.

Comment 2

[Jennifer Bertsch [:jbertsch]]

Hoping to have creative direction by Monday.

Comment 3

[John Slater]

Jen, can you advise on a new due date then?

Comment 4

[Jennifer Bertsch [:jbertsch]]

Can we say 2 business days after we have creative direction?

Comment 5

[Jennifer Bertsch [:jbertsch]]

Hoping to have direction on Tuesday, April 8.

Comment 6

[Lee Tom]

Jen, just confirming here that we're going forward with "There's never been a better time for Firefox" for both this Tabzilla promo and the homepage (accordion) promo.

Comment 7

[John Slater]

(In reply to Lee Tom from comment #6)
> Jen, just confirming here that we're going forward with "There's never been
> a better time for Firefox" for both this Tabzilla promo and the homepage
> (accordion) promo.

Confirmed! (on behalf of Jen)

Comment 8

[Lee Tom]

Attachment: FFx_Australis-Tabzilla_01.jpg

Attaching Tabzilla promo for review

Comment 9

[John Slater]

Hey Lee. Apologies for the confusion here, b/c I know there's been some slightly conflicting direction, but I thought this was going to be a Glow promo? (more in the vein of your homepage one, that is)

Comment 10

[Jennifer Bertsch [:jbertsch]]

Apologies from me too.  Yes, I think this is supposed to be more Glow.  And the copy is here:  https://bugzilla.mozilla.org/show_bug.cgi?id=979029#c2

Comment 11

[Lee Tom]

Attachment: FFx_Australis-Tabzilla_02.jpg

No worries. Thanks for clarifying. How about this one?

Comment 12

[John Slater]

+1

Comment 13

[Lee Tom]

Attachment: FFx_Australis-Tabzilla-bg_600x420.jpg

Here's the bg image as JPG. Thanks!

[HEADLINE]

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[CTA]

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Comment 14

[Lee Tom]

Attachment: FFx_Australis-Tabzilla-bg_600x420_2.jpg

This background supercedes the last one I posted. See mockup below for reference

Comment 15

[Lee Tom]

Attachment: FFx_Australis-Tabzilla_03.jpg

Comment 16

[Lizz Noonan - she/her (:lizzn)]

Hey Lee - is that one final (good to close)?

Comment 17

[Lee Tom]

Good to close - Comment 14 has the asset

Comment 18

[Lizz Noonan - she/her (:lizzn)]

BOOM.