979028 - [Australis] Moz.org homepage banner copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Australis] Moz.org homepage banner copy

>>Project Overview:
Placeholder for moz.org banner copy for Australis launch. Should use design and messaging of overall launch campaign. More info forthcoming as campaign creative direction and messaging is finalized. 


>>Creative Specs & Deliverables:
Final deliverable is a banner design for the moz.org homepage carousel.

>>Launch Date:
2014-04-29

>>Creative Due Date:
2014-04-01

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
ARRAY(0x7f7d0c9675e8)

Comment 1

[Jennifer Bertsch [:jbertsch]]

Hoping for creative direction on Tuesday, April 8.

Comment 2

[Matej Novak [:matej]]

Assuming all goes ahead as planned with the Glow campaign, here's the copy for this:

[COLLAPSED STATE]

[CTA]

Help shape the Web »


[EXPANDED STATE]

[HEADLINE]

What kind of Web do you want?


[COPY]

When you use Firefox, you help shape the future of the Web.


[CTA]

Share your vision »

Comment 3

[John Slater]

Thanks Matej. Two quick notes:

1. it's possible, that as we plan various contingencies around upcoming communications, that we'll need to go with a different message here (perhaps something related to the brand campaign discussed earlier).

2. the headline lures me in, and the CTA is compelling, but I'm a little stuck on the middle part. I know we've discussed Glow messaging quite a bit already, but in this context leading with "when you use Firefox" feels a bit off. Would more like "help us shape the future" (<-- not exact words) be better?

Comment 4

[Matej Novak [:matej]]

(In reply to John Slater from comment #3)
> Thanks Matej. Two quick notes:
> 
> 1. it's possible, that as we plan various contingencies around upcoming
> communications, that we'll need to go with a different message here (perhaps
> something related to the brand campaign discussed earlier).

Yup, I totally understand. I was just going with Laura's direction from the meeting today that (at least for now) we're sticking with Glow here. But I'm standing by for an alternate version if needed.

> 2. the headline lures me in, and the CTA is compelling, but I'm a little
> stuck on the middle part. I know we've discussed Glow messaging quite a bit
> already, but in this context leading with "when you use Firefox" feels a bit
> off. Would more like "help us shape the future" (<-- not exact words) be
> better?

That makes sense. In this case the mention of Firefox comes a little out of nowhere. Here's an alternate version that I think works better:

What kind of Web do you want?
Tell us what matters most to you and help shape the future of the Web.
Share your vision »

Comment 5

[John Slater]

Thanks Matej. I like that better.

Comment 6

[Matej Novak [:matej]]

New version based on comment 4:

[COLLAPSED STATE]

[CTA]

Help shape the Web »


[EXPANDED STATE]

[HEADLINE]

What kind of Web do you want?


[COPY]

Tell us what matters most to you and help shape the future of the Web.


[CTA]

Share your vision »

Comment 7

[Jennifer Bertsch [:jbertsch]]

I spoke with Eric this afternoon and we will move forward with this direction for the homepage promo.

Comment 8

[Matej Novak [:matej]]

One more update here. After a discussion with John, we're going to change the copy on the collapsed state. Here's the latest:

[COLLAPSED STATE]

[CTA]

The Web needs you »


[EXPANDED STATE]

[HEADLINE]

What kind of Web do you want?


[COPY]

Tell us what matters most to you and help shape the future of the Web.


[CTA]

Share your vision »