Closed Bug 979029 Opened 7 years ago Closed 7 years ago

[Australis] Moz.org homepage Tabzilla copy

Categories

(Marketing :: Copy, task)

All
Other
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED
Due Date:

People

(Reporter: lizzn, Assigned: matej)

References

Details

>>Project/Request Title:
[Australis] Moz.org homepage Tabzilla copy

>>Project Overview:
Placeholder for Tabzilla copy for the Australis launch. Should use design and messaging of overall launch campaign. More info forthcoming as campaign creative direction and messaging is finalized. 

>>Creative Specs & Deliverables:
Final deliverable is headline & copy for the Tabzilla promo spot on the mozilla.org homepage.

>>Launch Date:
2014-04-29

>>Creative Due Date:
2014-04-01

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
ARRAY(0x7f0c73a284a0)
Assignee: jbalaco → Mnovak
Due Date: 2014-04-29 → 2014-04-01
Component: Design → Copy
Blocks: 939305, 977477
Status: NEW → ASSIGNED
Should have creative direction on Tuesday April 8.
Assuming all goes ahead as planned with the Glow campaign, here's the copy for this:

[HEADLINE]

What kind of Web do you want?


[CTA]

Share your vision »
Thanks Matej. Two quick notes:

1. it's possible, that as we plan various contingencies around upcoming communications, that we'll need to go with a different message here (perhaps something related to the brand campaign discussed earlier).

2. the headline lures me in, and the CTA is compelling, but I'm a little stuck on the middle part. I know we've discussed Glow messaging quite a bit already, but in this context leading with "when you use Firefox" feels a bit off. Would more like "help us shape the future" (<-- not exact words) be better?
(In reply to John Slater from comment #3)
> Thanks Matej. Two quick notes:
> 
> 1. it's possible, that as we plan various contingencies around upcoming
> communications, that we'll need to go with a different message here (perhaps
> something related to the brand campaign discussed earlier).

Standing by for alternate versions as needed.
Can you update the existing copy per the discussion in bug #979028?
(In reply to John Slater from comment #5)
> Can you update the existing copy per the discussion in bug #979028?

This copy stays the same. There's no middle line in the tabzilla promo so no mention of Firefox.
Status: ASSIGNED → RESOLVED
Closed: 7 years ago
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.