979029 - [Australis] Moz.org homepage Tabzilla copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Australis] Moz.org homepage Tabzilla copy

>>Project Overview:
Placeholder for Tabzilla copy for the Australis launch. Should use design and messaging of overall launch campaign. More info forthcoming as campaign creative direction and messaging is finalized. 

>>Creative Specs & Deliverables:
Final deliverable is headline & copy for the Tabzilla promo spot on the mozilla.org homepage.

>>Launch Date:
2014-04-29

>>Creative Due Date:
2014-04-01

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
ARRAY(0x7f0c73a284a0)

Comment 1

[Jennifer Bertsch [:jbertsch]]

Should have creative direction on Tuesday April 8.

Comment 2

[Matej Novak [:matej]]

Assuming all goes ahead as planned with the Glow campaign, here's the copy for this:

[HEADLINE]

What kind of Web do you want?


[CTA]

Share your vision »

Comment 3

[John Slater]

Thanks Matej. Two quick notes:

1. it's possible, that as we plan various contingencies around upcoming communications, that we'll need to go with a different message here (perhaps something related to the brand campaign discussed earlier).

2. the headline lures me in, and the CTA is compelling, but I'm a little stuck on the middle part. I know we've discussed Glow messaging quite a bit already, but in this context leading with "when you use Firefox" feels a bit off. Would more like "help us shape the future" (<-- not exact words) be better?

Comment 4

[Matej Novak [:matej]]

(In reply to John Slater from comment #3)
> Thanks Matej. Two quick notes:
> 
> 1. it's possible, that as we plan various contingencies around upcoming
> communications, that we'll need to go with a different message here (perhaps
> something related to the brand campaign discussed earlier).

Standing by for alternate versions as needed.

Comment 5

[John Slater]

Can you update the existing copy per the discussion in bug #979028?

Comment 6

[Matej Novak [:matej]]

(In reply to John Slater from comment #5)
> Can you update the existing copy per the discussion in bug #979028?

This copy stays the same. There's no middle line in the tabzilla promo so no mention of Firefox.