Closed Bug 979029 Opened 11 years ago Closed 11 years ago

[Australis] Moz.org homepage Tabzilla copy

Categories

(Marketing :: Copy, task)

Product:
Marketing
Component:
Copy
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: lizzn, Assigned: matej)

References

Details

>>Project/Request Title: [Australis] Moz.org homepage Tabzilla copy >>Project Overview: Placeholder for Tabzilla copy for the Australis launch. Should use design and messaging of overall launch campaign. More info forthcoming as campaign creative direction and messaging is finalized. >>Creative Specs & Deliverables: Final deliverable is headline & copy for the Tabzilla promo spot on the mozilla.org homepage. >>Launch Date: 2014-04-29 >>Creative Due Date: 2014-04-01 >>Mozilla Goal: Firefox Deskop >>Points of Contact: ARRAY(0x7f0c73a284a0)
Assignee: jbalaco → Mnovak
Due Date: 2014-04-29 → 2014-04-01
Component: Design → Copy
Blocks: 939305, 977477
Status: NEW → ASSIGNED
Should have creative direction on Tuesday April 8.
Assuming all goes ahead as planned with the Glow campaign, here's the copy for this: [HEADLINE] What kind of Web do you want? [CTA] Share your vision »
Thanks Matej. Two quick notes: 1. it's possible, that as we plan various contingencies around upcoming communications, that we'll need to go with a different message here (perhaps something related to the brand campaign discussed earlier). 2. the headline lures me in, and the CTA is compelling, but I'm a little stuck on the middle part. I know we've discussed Glow messaging quite a bit already, but in this context leading with "when you use Firefox" feels a bit off. Would more like "help us shape the future" (<-- not exact words) be better?
(In reply to John Slater from comment #3) > Thanks Matej. Two quick notes: > > 1. it's possible, that as we plan various contingencies around upcoming > communications, that we'll need to go with a different message here (perhaps > something related to the brand campaign discussed earlier). Standing by for alternate versions as needed.
Can you update the existing copy per the discussion in bug #979028?
(In reply to John Slater from comment #5) > Can you update the existing copy per the discussion in bug #979028? This copy stays the same. There's no middle line in the tabzilla promo so no mention of Firefox.
Status: ASSIGNED → RESOLVED
Closed: 11 years ago
Resolution: --- → FIXED
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