981191 - [Firefox & You] Potential Australis teaser email one-off, design & copy

Status: RESOLVED WONTFIX

(Marketing :: Design, task)

Description

[Jessilyn Davis]

>>Project/Request Title:
[Firefox & You] Potential Australis teaser email one-off, design & copy

>>Project Overview:
Before Australis launches, we *MIGHT* want to send a one-off email to our Firefox & You subscribers to get them prepped and excited for the following week's release excitement.  take part of the update/download launch release party and spread the news to get more folks to download and join the party! 

>>Creative Specs & Deliverables:
This is the placeholder bug as a heads up. This email may, or may not, happen.

Winston will provide more details before March 20th to get this underway.


Timeline:
copy & design start - March 20
copy & design due - April 3
send to l10n - April 4
launch - April 22


One-off email example:

9th Birthday
 - PSD: https://www.dropbox.com/s/xyhounvmdo6acfd/9Years_email.psd
 - Img: https://bugzilla.mozilla.org/attachment.cgi?id=823500

OS Launch:
 - PSD: https://www.dropbox.com/s/361iiuzqla93kqx/FFOS_launchEmail_v2.psd
 - Img: https://bug863007.bugzilla.mozilla.org/attachment.cgi?id=764202&t=FTdLbbsshA

Android Tablet announce (old template, but layout is still nice):
 - PSD: http://cl.ly/0L3U2i0G222M
 - Img: https://bug782960.bugzilla.mozilla.org/attachment.cgi?id=655823


>>Launch Date:
2014-04-03

>>Creative Due Date:
2014-04-04

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
[e-mail]

Comment 1

[Jennifer Balaco]

Assigning this over to Matt. If we can know as close to 3/20 as possible to leave time for copy and design, that would be wonderful. 

Thanks!

Comment 2

[Jennifer Balaco]

Hi Winston, 

Can you confirm whether this email is happening? If it is, we really need to get started. If not, no problem. 

Thanks!