984185 - [Australis] Graphic for FSA and Reps Launch Newsletters

Status: RESOLVED FIXED

(Marketing :: Design, task, P2)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Australis] Graphic for FSA and Reps Launch Newsletters

>>Project Overview:
Request Overview: Graphic to accompany the FSA Launch Email (Bug 984179) and the Reps Launch Email (Bug 984184). 

Audience: Student Ambassadors/Reps and their communities

Tone: Inspirational and exciting

Deadline: April 28

>>Creative Specs & Deliverables:
Format/Specs: Standard email graphic size (use Fx&You graphic specs

>>Launch Date:
2014-03-29

>>Creative Due Date:
2014-04-28

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
ARRAY(0x7fedb8b0a928)

Comment 1

[Jennifer Balaco]

Hey Lizz, 

Is the due date for this 3/28 or 4/28? I wasn't sure with the difference in launch date and due date listed. Thanks for clarification!

Comment 2

[Katherine Naszradi [:knaszradi]]

It would be 3/28. Thanks!

Comment 3

[MT]

Attachment: Fx&You_image.jpg

Hi Kate, 

Can you confirm if the attached image example is the size you are looking for for the Australis/FSA graphic?  This size is 125x125px which is used for any feature graphic.  

Thanks,
Matt

Comment 4

[Katherine Naszradi [:knaszradi]]

confirmed - thanks!

Comment 5

[MT]

Thanks for confirming. Here is an example of a simple graphic which is in line with the Australis design element we are using in other launch promos. Let me know what you think.  

http://cl.ly/image/2e3G0A2C3Y3X

Comment 6

[John Slater]

Just so I'm clear, the content in the above example is only a placeholder, right?

Matt, I'm not 100% convinced that the tab style we discussed really works here. Are there other ways we could get the message across?

Comment 7

[MT]

Thanks John. The content is just a placeholder. It's a tough space to work with due to its size...perhaps we simplify it further and use the logo in a half cropped from the bottom placement and remove the tab shape.  

Is the goal to focus only on Australis or is their a need to connect FSA with Australis within the graphic? I am worried about getting too complex.

Comment 8

[MT]

Want to share this before I explore a completely different option. Sean and I chatted and felt that the tab works better reading from the left, and for consistency with other Australis graphics we've gone with the blue background instead of orange. http://cl.ly/image/1T3A2P1J3L2N

Comment 9

[Katherine Naszradi [:knaszradi]]

Taking another look here, it just doesn't seem incredibly *exciting* - the graphic is going to play a huge part in getting them excited to upgrade to the new Firefox and right now the graphic doesn't solicit a desire to take action (this might actually be asking to much for a graphic to do), but it would be great if there were anyway to make it more something that pops out of the email.

Comment 10

[John Slater]

Thanks Kate - I agree. This issue has come up in a few similar bugs, so Matt is going to try some other things and will re-post here. Our goal is to come up with an image, or image style, that works across a few different touchpoints (including this one).

Comment 11

[MT]

Attachment: FSA_newsletter_125x125.jpg

Hi guys, I've attached an updated 125x125px graphic for the FSA newsletter. This is the same graphic that we are using for the standard Fx & You newsletter, so I feel it would make sense to keep it consistent in this instance as well.

Comment 12

[John Slater]

+1

thanks Matt

Comment 13

[Jean Collings]

Hi Matt,

Would it be possible to make the graphic you created for the FSA newsletter bigger to fit the Facebook dimensions(403x403)? Hoping to send this to the community that wants to post on their social networks. I didn't want to use the one you created for Michaela's social post since it has text in it. Let me know, thanks!

Comment 14

[MT]

Hi Jean, I can create something similar but not specifically like this, ie. the zoom in on the tab. This should be reserved for smaller scale graphics. I can work something out similar to Michaela's social post but minus the copy. Is there a bug to post to, or in here okay?

Comment 15

[Jean Collings]

Ah got it, if you can post in the social bug that would be fine! Thank you: https://bugzilla.mozilla.org/show_bug.cgi?id=986476

Comment 16

[Lizz Noonan - she/her (:lizzn)]

Resolving.