986736 - [Australis] copy A/B test for /new

Status: RESOLVED FIXED

(www.mozilla.org :: General, defect)

Description

[Mike Alexis [:malexis]]

From Jen's email:

2a.
Stacked copy
[H] There’s never been a better time for Firefox
[S] Committed to you, your privacy and free, open web
Smaller text size - http://cl.ly/image/2S3T1M1z1i2l

2b.
Right-aligned download button
[H] There’s never been a better time for Firefox
[S] Committed to you, your privacy and free, open web
http://cl.ly/image/0w3c1S3p2222


3a.
Stacked copy
[H] There’s never been a better time for Firefox
[S] Choose the browser you can trust
http://cl.ly/image/0t1z072K250g

3b.
Right-aligned download button
[H] There’s never been a better time for Firefox
[S] Choose the browser you can trust  
http://cl.ly/image/1j3q263F3I0v

We'd like to test both subheads and stacked vs right-aligned alignments in April in English to see if they impact download conversion rates with 2 copy changes:
1.  remove "open" from "free, open web"
2.  change "the browser" to "a browser"

Comment 1

[Mike Alexis [:malexis]]

Update:  the sub headline should change from "Committed to you, your privacy and a free, open web" to "Committed to you, your privacy and an open web"

Comment 2

[Matej Novak [:matej]]

These changes look good to me. Let's also make sure "Web" gets capitalized and put a period on the subheads. Here's what the two options should look like:

[H] There’s never been a better time for Firefox
[S] Committed to you, your privacy and an open Web.

[H] There’s never been a better time for Firefox
[S] Choose a browser you can trust.

Thanks.

Comment 3

[Jennifer Bertsch [:jbertsch]]

Hi-

I'm 90% certain these strings exist in other places, but we should get these pages ready for localization this week.

Thx,
Jen

Comment 4

[Jennifer Bertsch [:jbertsch]]

This is done.