Closed Bug 986736 Opened 11 years ago Closed 11 years ago

[Australis] copy A/B test for /new

Categories

(www.mozilla.org :: General, defect)

Production
x86
macOS
defect
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: malexis, Assigned: Habber)

References

Details

(Whiteboard: [kb=1310305] )

From Jen's email: 2a. Stacked copy [H] There’s never been a better time for Firefox [S] Committed to you, your privacy and free, open web Smaller text size - http://cl.ly/image/2S3T1M1z1i2l 2b. Right-aligned download button [H] There’s never been a better time for Firefox [S] Committed to you, your privacy and free, open web http://cl.ly/image/0w3c1S3p2222 3a. Stacked copy [H] There’s never been a better time for Firefox [S] Choose the browser you can trust http://cl.ly/image/0t1z072K250g 3b. Right-aligned download button [H] There’s never been a better time for Firefox [S] Choose the browser you can trust http://cl.ly/image/1j3q263F3I0v We'd like to test both subheads and stacked vs right-aligned alignments in April in English to see if they impact download conversion rates with 2 copy changes: 1. remove "open" from "free, open web" 2. change "the browser" to "a browser"
Whiteboard: [kb=1310305]
Update: the sub headline should change from "Committed to you, your privacy and a free, open web" to "Committed to you, your privacy and an open web"
These changes look good to me. Let's also make sure "Web" gets capitalized and put a period on the subheads. Here's what the two options should look like: [H] There’s never been a better time for Firefox [S] Committed to you, your privacy and an open Web. [H] There’s never been a better time for Firefox [S] Choose a browser you can trust. Thanks.
Blocks: 939305
Hi- I'm 90% certain these strings exist in other places, but we should get these pages ready for localization this week. Thx, Jen
Blocks: 991364
Assignee: nobody → hhabstritt.bugzilla
This is done.
Status: NEW → RESOLVED
Closed: 11 years ago
Resolution: --- → FIXED
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