992689 - Ascend Project Logo

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lukas Blakk [:lsblakk] use ?needinfo]

>>Project/Request Title:
Ascend Project Logo

>>Project Overview:
See everything in https://docs.google.com/a/mozilla.com/document/d/1MBrCfsnNH8OXoe7Kwc6UqQbx3QgQlfAp3Cbzm_nkLB0/edit?usp=sharing

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Logo that can be used on a variety of media but mainly print and then laptop bag & hoodies & stickers.


>>CTA and Design:
Also in https://docs.google.com/a/mozilla.com/document/d/1MBrCfsnNH8OXoe7Kwc6UqQbx3QgQlfAp3Cbzm_nkLB0/edit?usp=sharing

>>Creative Due Date:
2014-04-25

>>Launch Date:
2014-05-01

>>Mozilla Goal:
Million Mozillians

>>Points of Contact:
[e-mail]

Comment 1

[Lukas Blakk [:lsblakk] use ?needinfo]

Hm - I thought this was going to go to Lee - John?

Comment 2

[John Slater]

Yep, Lee is on it.

Comment 3

[John Slater]

Quick update:

Lee has started work on this, and the ideas are percolating, but we got a later start than expected b/c of some ongoing Australis work. Lukas, are you ok with extending the due date a little longer? We think 4/30 is probably workable.

Comment 4

[Lukas Blakk [:lsblakk] use ?needinfo]

Cuts close, but I'll take it.

Comment 5

[John Slater]

Lukas, one point of clarification - should the wordmark read "Ascend" or is it "Ascend Project"? Or could it be whichever looks/feels best?

Comment 6

[Lukas Blakk [:lsblakk] use ?needinfo]

(In reply to John Slater from comment #5)
> Lukas, one point of clarification - should the wordmark read "Ascend" or is
> it "Ascend Project"? Or could it be whichever looks/feels best?

Whichever looks/feels best

Comment 7

[Lee Tom]

Attachment: ascend-logo_variations.png

Hi Lukas, I wanted to follow up after our creative review last week and show you what the logo can look like in a couple of different scenarios. There would be 2 logo file supplied for you:

- 4-color logo that will work for web and print (whenever you have the opportunity for multi-color)

- 1-color logo for the times when you're color options are limited

Please let me know what you think. I can prepare final assets for you once I get approval. Hope you like 'em! Lee

Comment 8

[Lukas Blakk [:lsblakk] use ?needinfo]

(In reply to Lee Tom from comment #7)
> Created attachment 8414058 [details]
> ascend-logo_variations.png
> 
> Hi Lukas, I wanted to follow up after our creative review last week and show
> you what the logo can look like in a couple of different scenarios. There
> would be 2 logo file supplied for you:
> 
> - 4-color logo that will work for web and print (whenever you have the
> opportunity for multi-color)
> 
> - 1-color logo for the times when you're color options are limited
> 
> Please let me know what you think. I can prepare final assets for you once I
> get approval. Hope you like 'em! Lee

These are great, thank you Lee - am I alone in thinking the black on white one looks like Darth Vader's signature head shape? :)

Comment 9

[Lee Tom]

Attachment: Screen Shot 2014-04-28 at 3.55.45 PM.png

You're not alone - it's what my wife just saw too :)
Here's a different iteration of the one color logo (in outlines). I posted the previous mockup, bc I thought the outlined version looked a bit light on top.

Comment 10

[John Slater]

Looking good, thanks Lee.

Lukas, let us know what you think and we can get those final assets handed off.

Comment 11

[Lukas Blakk [:lsblakk] use ?needinfo]

These are great - I don't know what else you need from me, I'm happy with the logo in all its forms.  Let's talk formats:

Webpage: favicon, header size
Something that can be provided for both color & b/w printing of flyers/postcards
Version that could be used in a template for clothing/laptop bag.

Hi-res version for cards.

Anything else you typically see people asking for that I'm missing here?

Comment 12

[Lee Tom]

Thanks for considering the formats, Lukas. 
On second thought, I think we should go with the second 1-color example (outlines) - I like those better now :)

Stay tuned for all logo assets packaged up.

Comment 13

[Lee Tom]

Here are your new, shiny logos, Lukas! 
http://cl.ly/1q1k2C2D1g26

Let me know if you have any questions.

Enjoy, 
Lee

Comment 14

[Lukas Blakk [:lsblakk] use ?needinfo]

\o/