Bugzilla

Hi Brad,

I just emailed you the results  for both the EN and DE 5 for Five Email Campaigns sent on July 8, 2019.  Below is a copy of the EN information.

EN Campaign Results: 

For the EN audience, we A/B tested across each of the four Mozilla MIH EN Newsletter engagement segments (High, Medium, Low, and No) and used the following subject lines:


Subject Line A: 5 Examples of Ethical Tech With Firefox
Subject Line B: Our Data Promise (and 4 ways Mozilla’s ethics are in Firefox)

The open rate for the EN audience performed well across segments with no clear winner for the subject line.

Takeaways: 

The high and medium open rates remained high but dropped by about 5% and 4% respectively since last send. There was no clear winner for this A/B test with negligible difference of under 1% between subject lines. The remaining CTR stayed about the same with the biggest dropped about .1% for the no engagement audience.

Best,
V Richmond

Hi Brad,

I just emailed you the results  for both the EN and DE 5 for Five Email Campaigns sent on July 8, 2019.  Below is a copy of the EN information.

EN Campaign Results: 

For the EN audience, we A/B tested across each of the four Mozilla MIH EN Newsletter engagement segments (High, Medium, Low, and No) and used the following subject lines:


Subject Line A: 5 Examples of Ethical Tech With Firefox
Subject Line B: Our Data Promise (and 4 ways Mozilla’s ethics are in Firefox)

The open rate for the EN audience performed well across segments with no clear winner for the subject line.

Remainder Open Rates:
High: 38.41%	
Medium: 18.95%	
Low: 4.94%	
No: 15.84%	

Remainder CTR:
High: 6.10%
Medium: 0.87%
Low: 0.17%
No: 0.03%

The high and medium open rates remained high but dropped by about 5% and 4% respectively since last send. There was no clear winner for this A/B test with negligible difference of under 1% between subject lines. The remaining CTR stayed about the same with the biggest dropped about .1% for the no engagement audience.

Best,
V Richmond