Closed Bug 1043575 Opened 10 years ago Closed 10 years ago

General August Social Media Graphics, Request 2 of 2

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(Marketing :: Design, task)

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RESOLVED FIXED
Due Date:

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(Reporter: mjkelly, Assigned: mternoway)

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(21 files, 11 obsolete files)

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>>Project/Request Title:
General August Social Media Graphics, Request 2 of 2

>>Project Overview:
CREATIVE REQUEST BATCH 2, PUBLISH 8/14 - 8/29

(1) Creative Need: Two graphics to accompany social media status, "Share, so the world knows that you stand with us." One for Facebook, one for Twitter, w/ appropriate specs.

Thinking: A shareable graphic that says: "I stand with Mozilla for openness, innovation and opportunity on the web." in ES, PT, DE, GR, ID, PL, HU. (Localized copy to come from M.J. as it is localized.)

(2) Creative Need: A graphic to promote the Firefox OS launch in India aligning w/ India Independence Day. Depending on the partner launch date (still being determined), the copy will either say (1) "Big news! Firefox OS has arrived in India! On this Independence Day, we invite you to experience the free and open Web with a Firefox OS smartphone: [LINK]." or (2) "Celebrate Independence Day knowing your independent smartphone is on its way. Firefox OS smartphones will soon be available in India! [LINK]"

Thinking: Firefox OS fox wrapping its tail around the Taj Mahal, with some sort of visual phone reference (perhaps this visual lives within a visual of the smartphone screen?). Also open to other creative ideas that align w/ iconic India visuals, including a flowing flag of India. 

(3) Creative Need: A graphic to accompany the social copy, "Online privacy is a concern many of us share. Have you invited a friend (or three?) to download Firefox, the most private, trusted, browser available? [LINK]

Thinking: The Firefox logo with a ribbon around it that says "The most trusted Internet company for privacy. " Could use branding from trust campaign graphics (https://www.mozilla.org/en-US/firefox/desktop/trust/). (Localized copy to come from M.J. as it is localized.)

(4) Creative Need: A graphic to accompany the social media status: "From flowers to fractals, sunrises to moonscapes, Firefox has a fun theme for you."

Thinking: MT, could you create an animation showing themes changing?

(5) Creative Need: Graphic that accompanies the social media copy, "Firefox OS puts a beautiful portal to the online world in your hands."

Thinking: Firefox OS fox with a phone that has a beautiful background like this one: http://www.dream-wallpaper.com/nature-wallpaper/rainbow-scenery-wallpaper/1440x900/free-wallpaper-1.html. 

(6) Creative Need: Graphic to accompany the social copy, "Meet some inspiring Mozillians who are championing positive change around the world: [LINK]."

Thinking: I'd like to make the photo from this page shareable on Facebook and Twitter: https://www.indiegogo.com/partners/mozilla. Let's do two graphics: one for Facebook and one for Twitter w/ appropriate specs. 

(7) Creative Need: Graphic to accompany the social copy, "Believe in the Mozilla mission? Want to spread Firefox? Tell the world why Firefox matters by making – and sharing – banners online: [LINK]."

Thinking: Either an image of someone 'sharing' something Firefox with someone else (two humans in real life), or an example of a banner from affiliates.mozilla.org. 

(8) Creative Need: Graphic to accompany the social copy, "Here's a Firefox browser tip: Control+Click keeps your favorite sites neatly available as Pinned Tabs."

Thinking: Navigation bar with 2-3 pinned tabs to the left of 2 full-size tabs. (Note that this is a part of the Firefox Tip series, previously mentioned for the "Page Down" tip in CREATIVE REQUEST BATCH 1. There should be a consistent look and feel with that tip, while still being different enough so as to not cause confusion with consumers.) 

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook graphics

>>CTA and Design:
Link to content calendar: http://mzl.la/JI3S4A

>>Creative Due Date:
2014-08-11

>>Launch Date:
2014-08-14

>>Mozilla Goal:
All

>>Points of Contact:
mjkelly@mozilla.com, mthayer@mozilla.com
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Canceling request #8. The tip isn't quite right, and I'm pulling it from this month.
Attached image August_FB_post_mozilla_IStand.png (obsolete) —
Hi guys, I've posted a few of the concepts for batch 2. I am hoping to have the animation (#4) ready for tomorrow. For #7 I am wondering if we can make use of the masthead image found on the Affiliates homepage? http://cl.ly/image/1q0v2x1D1b2Q  I am thinking this could make a strong graphic, and speaks to the Mozilla mission and spreading the Firefox word. Looking forward to hearing the feedback on the latest.

Thanks,
MT
Attached image August_FB_post_mozilla_IStand.png (obsolete) —
Attachment #8471024 - Attachment is obsolete: true
Attached image August_FB_post_mozilla_IStand.png (obsolete) —
Attachment #8471040 - Attachment is obsolete: true
(In reply to MT from comment #2)
> Created attachment 8471021 [details]
> August_FB_post_FxOS_IndiaIndependanceDay.png

I love this. I'm running it past some community members for a cultural reference check to make sure it works for them.
(In reply to MT from comment #4)
> Created attachment 8471026 [details]
> August_FB_post_Firefox_MostTrusted.png

Localized copy for the ribbon:

ES: La compañía de Internet más confiable en temas de privacidad.
DE: Das vertrauenswürdigste Internet-Unternehmen in Sachen Datenschutz.
GR: Ο πιο έμπιστος οργανισμός ίντερνετ για την ασφάλεια.
HU: A legmegbízhatóbb internetes cég az adatvédelem tekintetében.

PT, PL and ID are still pending.
(In reply to MT from comment #5)
> Created attachment 8471027 [details]
> August_FB_post_FxOS_portal.png

Nice! #iwanttogothere
(In reply to M.J. Kelly from comment #13)
> (In reply to MT from comment #5)
> > Created attachment 8471027 [details]
> > August_FB_post_FxOS_portal.png
> 
> Nice! #iwanttogothere

#nextplaceforcompanyoffsite? Really loving all of the thinking and creativity happening on this bug!! :)
*cough*take me with you guys*cough* Awesome graphic!
(In reply to MT from comment #10)
> Created attachment 8471041 [details]
> August_FB_post_mozilla_IStand.png

Hey MT,

I'm not loving the monotone. Maybe it's the color, but it feels a bit too stark, and I'm thinking the engagement might not be super high. :-/ What can you do to boost it? I like that it's different from all the others, so it'll stand out in that respect. 

I was thinking we could add #TeamInternet to the corner, too. 

M.J.
(In reply to M.J. Kelly from comment #12)
> (In reply to MT from comment #4)
> > Created attachment 8471026 [details]
> > August_FB_post_Firefox_MostTrusted.png
> 
> Localized copy for the ribbon:
> 
> ES: La compañía de Internet más confiable en temas de privacidad.
> DE: Das vertrauenswürdigste Internet-Unternehmen in Sachen Datenschutz.
> GR: Ο πιο έμπιστος οργανισμός ίντερνετ για την ασφάλεια.
> HU: A legmegbízhatóbb internetes cég az adatvédelem tekintetében.
> 
> PT, PL and ID are still pending.

PT: A empresa mais confiável da Internet na categoria Privacidade.
Thanks for the feedback, MJ. I've reworked this one a bit...it appears cleaner than with the overlay, so I think that works nicely with the 'openness' in the copy.
Attachment #8471041 - Attachment is obsolete: true
(In reply to M.J. Kelly from comment #11)
> (In reply to MT from comment #2)
> > Created attachment 8471021 [details]
> > August_FB_post_FxOS_IndiaIndependanceDay.png
> 
> I love this. I'm running it past some community members for a cultural
> reference check to make sure it works for them.

Hi MT,

The India FxOS community had some great feedback on the image. They suggested we go with India's Red Fort for the photo. 

Here are several with Creative Commons licenses we could use.

https://www.flickr.com/photos/archer10/2215056064/in/photolist-ax222V-m9xhS-dosc39-5iXNr6-cmHzWQ-6ATSJp-dorPYN-aJDEpi-bW9BbR-dos34k-4nJJZN-dorNuR-dos9A5-dfG2aN-9iToSL-9iuZ6o-dP7Vmo-4TsfFm-dP14ZP-dfG1cq-dfFVSZ-6EmkHV-6EmaF6-dP6Lw9-6EqgE7-dP1qvM-6EpM6S-dP7LBs-dP6QN9-6EphmN-4sxJAD-4ewBtR-dfVE34-4ewBu8-6Ep8kU-dfJ9mK-4ewBtX-dfJbfi-dfJj4h-dfJ8Pk-dfJ9WP-dfJcpR-7sLZ87-8UkBE9-np84Ht-9LUzQ-n16Mfz-5xbGqV-eado6n-mMfDHn

https://www.flickr.com/photos/37533186@N06/3676666075/in/photolist-ax222V-m9xhS-dosc39-5iXNr6-cmHzWQ-6ATSJp-dorPYN-aJDEpi-bW9BbR-dos34k-4nJJZN-dorNuR-dos9A5-dfG2aN-9iToSL-9iuZ6o-dP7Vmo-4TsfFm-dP14ZP-dfG1cq-dfFVSZ-6EmkHV-6EmaF6-dP6Lw9-6EqgE7-dP1qvM-6EpM6S-dP7LBs-dP6QN9-6EphmN-4sxJAD-4ewBtR-dfVE34-4ewBu8-6Ep8kU-dfJ9mK-4ewBtX-dfJbfi-dfJj4h-dfJ8Pk-dfJ9WP-dfJcpR-7sLZ87-8UkBE9-np84Ht-9LUzQ-n16Mfz-5xbGqV-eado6n-mMfDHn

https://www.flickr.com/photos/sebastian-baryli/5448889772/in/photolist-9iuZ6o-dP7Vmo-4TsfFm-dP14ZP-dfG1cq-dfFVSZ-6EmkHV-6EmaF6-dP6Lw9-6EqgE7-dP1qvM-6EpM6S-dP7LBs-dP6QN9-6EphmN-4sxJAD-4ewBtR-dfVE34-4ewBu8-6Ep8kU-dfJ9mK-4ewBtX-dfJbfi-dfJj4h-dfJ8Pk-dfJ9WP-dfJcpR-7sLZ87-8UkBE9-np84Ht-9LUzQ-n16Mfz-5xbGqV-eado6n-mMfDHn-giXpP7-nWdPaM-9drXeG-f3AK4G-h3whe9-np7PiQ-agMND7-ew6DYF-hG1AEY-jhZ43L-7Npn1S-jP5Dg2-8HkUGu-9isBqN-8ZcKrD


Let's try to keep the flag inside the crop.
Thanks for looking into this one, MJ. Updated with the Red Fort photo.
Attachment #8471021 - Attachment is obsolete: true
(In reply to MT from comment #25)
> Created attachment 8471702 [details]
> August_FB_post_FxOS_IndiaIndependanceDay.png
> 
> Thanks for looking into this one, MJ. Updated with the Red Fort photo.

That's great. Can you add the photo credit like you did on the previous version?
(In reply to MT from comment #25)
> Created attachment 8471702 [details]
> August_FB_post_FxOS_IndiaIndependanceDay.png
> 
> Thanks for looking into this one, MJ. Updated with the Red Fort photo.

That's great. Can you add the photo credit like you did on the previous version?
(In reply to MT from comment #23)
> Created attachment 8471601 [details]
> August_FB_post_mozilla_IStand.png
> 
> Thanks for the feedback, MJ. I've reworked this one a bit...it appears
> cleaner than with the overlay, so I think that works nicely with the
> 'openness' in the copy.

Yeah! This is stronger. I like it.

Here are the other languages:

ES: Yo apoyo, junto a Mozilla, la apertura, innovación y oportunidad en la Web.
PT: Eu defendo, com a Mozilla, inovação, abertura e oportunidades na Web.
DE: Ich unterstütze Mozillas Wirken für Offenheit, Innovation und Chancen im Internet.
GR: Αγωνίζομαι με τον Mozilla για ένα καινοτόμο, γεμάτο ευκαιρίες και ανοικτό διαδίκτυο. 
HU: A Mozillával együtt az internet nyíltsága, innovációja és lehetőségei mellett állok.

PL and ID pending.
Comment on attachment 8471595 [details]
August_FB_post_Firefox_MostTrusted_de.png

What do you think about putting "in Sachen Datenschutz" on the next bit of ribbon?
(In reply to MT from comment #8)
> Hi guys, I've posted a few of the concepts for batch 2. I am hoping to have
> the animation (#4) ready for tomorrow. For #7 I am wondering if we can make
> use of the masthead image found on the Affiliates homepage?
> http://cl.ly/image/1q0v2x1D1b2Q  I am thinking this could make a strong
> graphic, and speaks to the Mozilla mission and spreading the Firefox word.
> Looking forward to hearing the feedback on the latest.
> 
> Thanks,
> MT

I'm pinging Eli for more thoughts on this one as he's been working on Affiliates.
Flags: needinfo?(ekariv)
Thanks MJ. Updated with photo credit.
Attachment #8471702 - Attachment is obsolete: true
(In reply to MT from comment #31)
> Created attachment 8471828 [details]
> August_FB_post_FxOS_IndiaIndependanceDay.png
> 
> Thanks MJ. Updated with photo credit.

Looks good!
Just throwing out an alternative - what if we used this attached image that shows the dashboard of what it actually looks like when you've gotten started. I'm totally cool with either one.
Flags: needinfo?(ekariv)
(In reply to M.J. Kelly from comment #17)
> (In reply to M.J. Kelly from comment #12)
> > (In reply to MT from comment #4)
> > > Created attachment 8471026 [details]
> > > August_FB_post_Firefox_MostTrusted.png
> > 
> > Localized copy for the ribbon:
> > 
> > ES: La compañía de Internet más confiable en temas de privacidad.
> > DE: Das vertrauenswürdigste Internet-Unternehmen in Sachen Datenschutz.
> > GR: Ο πιο έμπιστος οργανισμός ίντερνετ για την ασφάλεια.
> > HU: A legmegbízhatóbb internetes cég az adatvédelem tekintetében.
> > 
> > PT, PL and ID are still pending.
> 
> PT: A empresa mais confiável da Internet na categoria Privacidade.

PL: Razem z Mozillą wspieram otwartość, innowacje i nowe rozwiązania w Sieci.
(In reply to M.J. Kelly from comment #34)
> (In reply to M.J. Kelly from comment #17)
> > (In reply to M.J. Kelly from comment #12)
> > > (In reply to MT from comment #4)
> > > > Created attachment 8471026 [details]
> > > > August_FB_post_Firefox_MostTrusted.png
> > > 
> > > Localized copy for the ribbon:
> > > 
> > > ES: La compañía de Internet más confiable en temas de privacidad.
> > > DE: Das vertrauenswürdigste Internet-Unternehmen in Sachen Datenschutz.
> > > GR: Ο πιο έμπιστος οργανισμός ίντερνετ για την ασφάλεια.
> > > HU: A legmegbízhatóbb internetes cég az adatvédelem tekintetében.
> > > 
> > > PT, PL and ID are still pending.
> > 
> > PT: A empresa mais confiável da Internet na categoria Privacidade.
> 
> PL: Razem z Mozillą wspieram otwartość, innowacje i nowe rozwiązania w Sieci.

Wrong copy for PL! It should be : 
Firma internetowa ciesząca się największym zaufaniem ze strony osoób ceniących prywatność.
(In reply to M.J. Kelly from comment #28)
> (In reply to MT from comment #23)
> > Created attachment 8471601 [details]
> > August_FB_post_mozilla_IStand.png
> > 
> > Thanks for the feedback, MJ. I've reworked this one a bit...it appears
> > cleaner than with the overlay, so I think that works nicely with the
> > 'openness' in the copy.
> 
> Yeah! This is stronger. I like it.
> 
> Here are the other languages:
> 
> ES: Yo apoyo, junto a Mozilla, la apertura, innovación y oportunidad en la
> Web.
> PT: Eu defendo, com a Mozilla, inovação, abertura e oportunidades na Web.
> DE: Ich unterstütze Mozillas Wirken für Offenheit, Innovation und Chancen im
> Internet.
> GR: Αγωνίζομαι με τον Mozilla για ένα καινοτόμο, γεμάτο ευκαιρίες και
> ανοικτό διαδίκτυο. 
> HU: A Mozillával együtt az internet nyíltsága, innovációja és lehetőségei
> mellett állok.
> 
> PL and ID pending.

PL: Razem z Mozillą wspieram otwartość, innowacje i nowe rozwiązania w Sieci.
Not a bad idea.
Attachment #8471595 - Attachment is obsolete: true
Thanks for posting the localized copy, MJ. Question about the hashtag. Are we sticking with the same for all?
Good question. Let's remove the hashtag for the other languages.
(In reply to ekariv from comment #33)
> Created attachment 8471834 [details]
> AlternativeAffiliatesImage
> 
> Just throwing out an alternative - what if we used this attached image that
> shows the dashboard of what it actually looks like when you've gotten
> started. I'm totally cool with either one.

Thanks for the suggestion, Eli. I see where you are going with this...it does play up the explain the making and sharing aspect of the banners. I am wondering if we can make the visual a bit more compelling by perhaps blending the icons from your suggestion with the 'strong roaring crowd of people' visual?
Attached video August_FB_post_Firefox_themes.mov (obsolete) —
Hi guys, I've attached a simple animation for #4. Hope this is what you had in mind. Let me know what you think.
(In reply to MT from comment #46)
> (In reply to ekariv from comment #33)
> > Created attachment 8471834 [details]
> > AlternativeAffiliatesImage
> > 
> > Just throwing out an alternative - what if we used this attached image that
> > shows the dashboard of what it actually looks like when you've gotten
> > started. I'm totally cool with either one.
> 
> Thanks for the suggestion, Eli. I see where you are going with this...it
> does play up the explain the making and sharing aspect of the banners. I am
> wondering if we can make the visual a bit more compelling by perhaps
> blending the icons from your suggestion with the 'strong roaring crowd of
> people' visual?

I agree with the combination! I also think either one is perfect by themselves if it takes too much time to do that.
I like the animation for themes. What do you think about adding:

addons.mozilla.org/themes

under the logo at the end?
Thanks for the suggestion. I do like the idea, it sums it up nicely. I guess the only argument against it would be that it reads more as an advertisement than a shareable piece? But I don't think it takes away from it. I'm cool with either.
Attachment #8472516 - Attachment is obsolete: true
I like it.
Late add to this bug. Can you please develop something to promote the Net Neutrality petition: https://sendto.mozilla.org/page/s/protect-net-neutrality

Copy: Have you spoken up for Net Neutrality? It takes just 5 seconds to sign our petition and make your voice heard. [LINK][GRAPHIC]

Thinking: A basic graphic with the Firefox logo and the EN text: I'm not neutral on net neutrality.
Hi MJ, 

I'm wondering if for this new request we might be able to take advantage of assets Lee has already created either from the home page banner (1014871) or the Snippet (1042188).
Hi Jennifer,

Sure, that's fine. The homepage style graphic hasn't gotten much traction on social, so let's try the snippet look.

M.J.
Hello Matt! 

I need the themes video to be in another format for me to be able to upload it (JPG, PNG, GIF or TIFF).
Thanks!
(In reply to Sabina from comment #55)
> Hello Matt! 
> 
> I need the themes video to be in another format for me to be able to upload
> it (JPG, PNG, GIF or TIFF).
> Thanks!

Hey Sabina, I'm a bit confused, can we not upload videos like we did for July posts?  Is there another preferred video format that would work better?
It won't let me upload it. Is it in .mov ? The past video was in that format.
Could you also add it in a dropbox so I can download it from there? Like you did for the past video. Thanks!
Try this link out:
https://www.dropbox.com/s/98dq607pkk34q4t/August_FB_post_Firefox_themes.mov

Let me know if you're still having a problem with it.
There we go! Thanks :)
Excellent.  Quick question: Is it possible to have our videos auto play on the feed? as opposed to clicking play?
Videos are already suppose to auto-play unless the user has edited their video settings and selected ''off''. The past video you made played by itself on my newsfeed when I was scrolling through my feed. 

More info: https://www.facebook.com/help/154271141375595/

How users disable this setting: https://www.yahoo.com/tech/how-to-disable-autoplay-videos-on-facebook-82823336266.html
Thanks for clarifying. It's odd cause I have my autoplay setting 'on' but some autoplay and some don't. The last months video post didn't for me.
Attached image August_FB_post_Firefox_affiliates.jpg (obsolete) —
Hi guys, 

I've attached a simple concept for the Affiliates focused post #7.  I've gone back and forth with this one, trying to work what Eli and I had talked about earlier, but found with out the use of all copy on on the page the 3 stats icons from the dashboard get lost. This version I've posted focuses only on the roaring crowd holding various Firefox banners. I think this is a strong visual in itself. Let me know what you think.

Thanks,
MT
Attached image August_FB_post_mozilla_netNeutrality.jpg (obsolete) —
Hi MJ, I'm throwing this concept out there for your last request about Net Neutrality. I've chatted with Lee and worked this idea out from his original open road concept. It is however a stray from what he has established, but thought it could be an interesting visual for social media.  Let me know what you think.

Thanks,
MT
(In reply to MT from comment #63)
> Created attachment 8475357 [details]
> August_FB_post_Firefox_affiliates.jpg
> 

What about adding the Affiliates wordmark under Firefox?
(In reply to MT from comment #64)
> Created attachment 8475987 [details]
> August_FB_post_mozilla_netNeutrality.jpg

Hi MT,

I like this visual, and I get the concept, but I don't think our Facebook audience will connect it to Net Neutrality. It might just be easier to go with my original idea after all. Something simple that says "I'm not neutral on net neutrality." with our logo. I think that will garner more sharing action.

M.J.
(In reply to M.J. Kelly from comment #65)
> (In reply to MT from comment #63)
> > Created attachment 8475357 [details]
> > August_FB_post_Firefox_affiliates.jpg
> > 
> 
> What about adding the Affiliates wordmark under Firefox?

I agree, it'd be nice if Affiliates was there somewhere.
Attached image August_FB_post_mozilla_netNeutrality.jpg (obsolete) —
Hey MJ, understandable. I've reworked the post to tie in closer to the already established creative found on the moz.org page. Let me know what you think of this.
Attachment #8475987 - Attachment is obsolete: true
(In reply to MT from comment #68)
> Created attachment 8476056 [details]
> August_FB_post_mozilla_netNeutrality.jpg
> 
Yes! Love it. Thanks!
Attached image August_FB_post_Firefox_affiliates.jpg (obsolete) —
Let me know what you think of this.
Attachment #8475357 - Attachment is obsolete: true
We can drop the Firefox logo and just have the Affiliates logo.
Not a problem. Try this version out.
Attachment #8476065 - Attachment is obsolete: true
Attachment #8476056 - Attachment is obsolete: true
Everything looks good! I think that wraps up this bug. Thanks!
Status: ASSIGNED → RESOLVED
Closed: 10 years ago
Resolution: --- → FIXED
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