687381 - [/m] UX & Frontend for Billboard test for Android

Status: VERIFIED FIXED

(www.mozilla.org :: General, defect)

Description

[mcbmoz]

Goal: increase conversion from /m for Android with simplified landing page experience on mobile phones (not tablets)

Chrissie to create wireframe to reduce amount of information on /m landing page experience for Android users.

Steven/silverorange to code.

Comment 1

[mcbmoz]

Attachment: Wireframe for billboard

Wireframe for billboard approach for Steven

Comment 2

[mcbmoz]

Steven,

Assigning to you. The only design element is adding in the Android logo, replacing the current phone icon (read Laura's post on why we're doing this: http://forrestthroughthetrees.blogspot.com/2011/10/droid-vs-foxdroid-death-match.html)

http://www.android.com/branding.html

Otherwise, this is stripping down the existing landing page for /m

This will be used for an A/B test with a small group of users to learn if it's more effective to trim down the amount of content we show.

Metrics: Downloads, bounce rate, user experience, brand impression

Thanks! Feel free to move to 4.2 if 4.1 is too aggressive, will be implementing with sitespect.

Comment 3

[Steven Garrity [:sgarrity]]

This variation of the /m page is setup in trunk at http://www-dev.allizom.org/en-US/m/index-b

Do note that the android graphic looks large when viewing in a desktop browser, but it should look fine on an actual phone.

If we're using SiteSpect, I'm not sure if it needs to be pushed into production or not.

Comment 4

[raymond [:retornam] (inactive)]

qa-verified-trunk http://www-dev.allizom.org/en-US/m/index-b

Comment 5

[James Long (:jlongster)]

pushed to production r96537

Comment 6

[raymond [:retornam] (inactive)]

verified fixed http://www.mozilla.org/en-US/m/index-b