1025276 - July 2014 Firefox & You Copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jessilyn Davis]

>>Project/Request Title:
July 2014 Firefox & You Copy

>>Project Overview:
Outline is almost complete - MJ will confirm when ready:
https://docs.google.com/a/mozilla.com/document/d/19ns36w7D7AL20Dd7V0B_OUbDc83uK5nG_FR5FJsDi_A/edit


Timeline:
Copy draft: June 19
Copy due: June 25
Copy sent to l10n: June 26
l10n due: July 11/14
Launch - July 17 (EN test on July 15)

>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
The usual - it's in the outline.

>>CTA and Design:
Outline is almost complete - MJ will confirm when ready:
https://docs.google.com/a/mozilla.com/document/d/19ns36w7D7AL20Dd7V0B_OUbDc83uK5nG_FR5FJsDi_A/edit

>>Creative Due Date:
2014-06-25

>>Launch Date:
2014-06-26

>>Mozilla Goal:
All

>>Points of Contact:
[e-mail], [e-mail]

Comment 1

[M.J. Kelly]

I'm still working on a couple of loose threads in the copy plan. I should have it done by EOD today. 

New date:
Copy draft: 6/23

Comment 2

[M.J. Kelly]

July content outline is ready for copy magic. 

https://docs.google.com/a/mozilla.com/document/d/19ns36w7D7AL20Dd7V0B_OUbDc83uK5nG_FR5FJsDi_A

Comment 3

[Jessilyn Davis]

Hey Troy, how are you? How goes the newsletter?

Comment 4

[Troy Palmer]

Hi Jess

Things (and the newsletter) are going well. But I took last Friday off to move, so I'll probably need an extra day with everything — okay to have it ready for the 26th?

Thanks,
Troy

Comment 5

[M.J. Kelly]

Hey Troy,

We can work with 6/26 to get the copy. I'll plan to have feedback to you on 6/27, midday. 

Does 6/30 noon PST work for revised content back to us?

M.J.

Comment 6

[Troy Palmer]

That sounds perfect. Thanks, M.J.

Comment 7

[Matej Novak [:matej]]

I also want to mention that Tuesday is a holiday in Canada. I'm reviewing Troy's draft now and we'll have it ready for you later today, but just wanted to note that. Thanks.

Comment 8

[Troy Palmer]

Hey everyone

Here is the link to my draft. I'm still going to be adding some headlines throughout it, but I think it's good shape otherwise to start bringing in feedback.

Let me know if there are any questions.

https://docs.google.com/document/d/1pNi-V2Y-rYv4JrXOfntVgTrPEFJegt3a1uDkWG6xd2U/edit?usp=sharing

Thanks,
Troy

Comment 9

[M.J. Kelly]

Thanks for the holiday heads up. I'll get going.

Comment 10

[M.J. Kelly]

Hey Troy, 

I've reviewed the content and added comments throughout. Let me know if you have any questions about any of it. 

Thanks,
M.J.

Comment 11

[Troy Palmer]

Thanks, M.J.

I'll take a look. If there's anything extensive, I probably won't get revisions back to you until Wednesday, with tomorrow being a holiday here.

Comment 12

[M.J. Kelly]

Hey Troy and Matej,

We tweaked the 1-year anniversary content as had been requested. 

We had a different vision for the Android feature story so it would work better in layout. Let us know your thoughts. 

New add-on in place (KeeFox) to replace GreaseMonkey, which ran last month. 

Thanks for giving it another go-over.
M.J.

M.J.

Comment 13

[Matej Novak [:matej]]

The newsletter is looking great.

Troy, do you have any more edits or comments? Or are we all set for l10n?

Comment 14

[Troy Palmer]

I just updated a few things and closed out some open comments — think I'm good to go.

Thanks,
Troy

Comment 15

[M.J. Kelly]

Hey Troy and Matej,

We made two changes to the copy:

1. Reverted the first sentence of the Intro Copy.

2. Changed the Android feature #3 headline to match the flow of all the feature headlines.

If these are OK, we're ready for l10n.

M.J.

Comment 16

[Matej Novak [:matej]]

I think we're really close. Just left a couple of comments.

Troy, can you have a look as well?

Thanks.

Comment 17

[Troy Palmer]

Thanks, Matej.

I made some minor revisions and addressed your comments.

Things are looking good to me.

Comment 18

[M.J. Kelly]

Looks good. Closing this out. Thanks!