1050483 - Mozilla.org Hello Product page copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Mike Alexis [:malexis]]

Project Brief: https://docs.google.com/a/mozilla.com/document/d/19Lyq1b5A2DoVrcRnhmrEhzWyCr0rMEsTbQYjmHRfdzs/edit

Schedule: https://app.smartsheet.com/b/publish?EQBCT=526819d75a1a452a9aa838ad07085fa7

Wiki: https://wiki.mozilla.org/Websites/Mozilla.org/Hello

Comment 1

[Matej Novak [:matej]]

Working content doc: https://docs.google.com/a/mozilla.com/document/d/1n2g6HzcaOuQ_uFAi8hgTNMydGElXmyJZ27AJ7eqABEA/edit

Comment 2

[Mike Alexis [:malexis]]

Updated schedule: https://app.smartsheet.com/b/publish?EQBCT=526819d75a1a452a9aa838ad07085fa7

Go live date Jan 13, 2015

Comment 3

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Updated copy document: https://docs.google.com/a/mozilla.com/document/d/12gp4AxrG5qJXM8-gyqF7iTMtvEKEmw3xHeH9ULtJLWA/edit

Comment 4

[Francesco Lodolo [:flod]]

Big issue with the first title from a l10n point of view: "Every conversation starts with Hello". 
The word play works only for English, since the product name is hard-coded, so it will be "Firefox Hello" for all languages.

Can we have an alternative slogan for l10n?

Comment 5

[Matej Novak [:matej]]

(In reply to Francesco Lodolo [:flod] from comment #4)
> Big issue with the first title from a l10n point of view: "Every
> conversation starts with Hello". 
> The word play works only for English, since the product name is hard-coded,
> so it will be "Firefox Hello" for all languages.
> 
> Can we have an alternative slogan for l10n?

Had a discussion about this in the gdoc. The headline is still a bit of an open question, but we can provide an alt if it ends up playing on the word hello too much.

Comment 6

[Francesco Lodolo [:flod]]

An alternative headline would be safer, we can add a note explaining why the string is different from en-US, and explaining that they can still provide a translation for the original string if they consider it better.

Comment 7

[[e-mail]]

Hi all -- adding to the bug a reminder to craft and localize metatags for the website.

An example of metatags in action when shared on social: http://screencast.com/t/PLe59nROS2i. 

Requirements: 

Page Title: 70 characters or less
Page Description: Limit to 155 characters or less

Thanks all.
Michaela

Comment 8

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Copy is approved for the product page - https://docs.google.com/a/mozilla.com/document/d/12gp4AxrG5qJXM8-gyqF7iTMtvEKEmw3xHeH9ULtJLWA/edit

Meta title/description is still pending.

Comment 9

[Matej Novak [:matej]]

Here's the metatag copy:

Page Title: Firefox Hello — Free, easy video conversations — Mozilla

Page Description: Learn all about Firefox Hello and see for yourself how easy it is to have a free video conversation with anyone, anywhere, right from your browser.

Comment 10

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Thanks Matej!