1063822 - Feedback/Approval for Mozilla Gear Plush Toys

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Gustavo Jabbaz]

For the Firefox Plush we've presented 5 concepts - different approaches to the plush that we could take. You'll see a mix of different styles, inspirations, poses, etc.
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For the T-Rex Plush we've just shown 2 - one that's quite a literal take on the logo, and one that's a little more plushy/cute.
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Comment 1

[Gustavo Jabbaz]

Attachment: 20140904 Mozilla Firefox Designer Plush - Rough Concepts.pdf

Comment 2

[Gustavo Jabbaz]

Attachment: 20140904 Mozilla Dino Designer Plush - Rough Concepts.pdf

Comment 3

[Gustavo Jabbaz]

Forgot to mention: the sooner we get feedback the sooner we can get them in production.

Comment 4

[John Slater]

Thanks Gustavo. I'll share my quick take on this:

For the Firefox option, I like 1a and 3 the best, as I like sticking within our existing system. That said, I'm not the target market (at all) so if there's a strong push for something cuter than that's ok with me. The challenge of going with 1a or 3 is that we'll need to make sure we nail the various design elements so it truly does feel connected to the actual fox in our logo. Right now the sketches hint at that, but more work would need to be done to get it exactly right.

I really don't think we should do a dino plushie, as we've almost completely phased out the dino from our other marketing materials. No further comments on that one.

Comment 5

[Andrea Wood [:andreawood]]

I really like 1b and 4. 

1b is a unique position (curled up) compared to lots of other foxes I've seen around the offices and on desks. It appears to be a design that's close to the actual FF logo. 

4 is very cute, and unique. I see lots of folks display "fox" themed plushies, toys and other items along these lines. The community buys fox stuff that isn't exactly in line with the logo fox, and wearing / displaying it proudly. I guess if people are going to buy cute fox-themed stuff anyway, I'd rather they spend the money in our store. But, John what do you mean by "stick within our existing system"? Do we have specs for the fox? Do you think we could get a little closer to "cute" without compromising our "core fox aesthetic"?

Comment 6

[Andrea Wood [:andreawood]]

Would it be possible to model the dino plushie after the "Mozilla is my dinosaur" book style? http://cl.ly/image/2Q1V1P2p0q1e

Comment 7

[Geoffrey MacDougall]

Feedback:
- We like #4 of the fox plushies.
- Please hold on the dino plushie for now. There are some brand conversations to come before we decide whether to proceed with that one.

Comment 8

[Jacque Renner]

Thanks for everyone's feedback. Per the chain here, I am going to give feedback to the manufacturer for #4 for the Fox and hold on the dino plushie for now per Geoff's note.

Comment 9

[Jacque Renner]

Attachment: Mozilla Firefox Plush Concepts Draft.pdf

Hello Mozilla Team - I've received sketch concepts on the Fox plush based on your picks from last concept direction. See attached. Please advise if you want any tweaks to be made, or if this is ok to start sampling. Thanks! -Jacque

Comment 10

[Geoffrey MacDougall]

Works for me. Going to 8.5" or 9" might be an option, too. Please go ahead and start sampling.

Comment 11

[Jacque Renner]

Noted, I'll discuss with the manufacturer on best way to start knowing we could go larger - if we start large and shrink, or if we start small and enlarge. Either way, I'll keep everyone posted along the way. Thanks!

Comment 12

[Jennifer Balaco]

Resolving this bug, since there is a plush fox ready.